Today’s episode welcomes Felix Schirl, Founder & CEO of trbo - the leading technology provider for dynamic onsite personalization, optimization and testing. trbo’s AI-driven onsite personalization platform allows users to customize website content, A/B and multivariate test, and serve recommendations down to the individual level using machine learning.

Felix has been in the ecommerce space since 2000. He saw how much money goes into driving website traffic and realized that there was a huge inefficiency in place. Customers prefer a personalized approach when making buying decisions, and most websites simply don’t offer it. When doing market research, Felix realized that companies understood this caveat well, but considered a personalized website experience to be too expensive. So in 2013, creating a way to make customized websites accessible became the vision of trbo.

Even though they started out in Germany and initially targeted the DACH region, Felix always saw the US market as a North Star and made a move to start their go-to-market journey in 2020. COVID heavily impacted their planned timelines, but they were able to make a showing at last year's Shoptalk in Las Vegas, which became a soft-launch of their US expansion. They are currently actively testing out multiple approaches to see what works for them before making any heavy investments in a particular strategy.

Tune into the full episode to learn more on how Felix made his move into the US market!

KEY INSIGHTS:
01:01 What led Felix to founding trbo
05:37 trbo’s go-to-market vision
07:13 How Felix found his first client
12:13 Building a European sales team
14:37 How to scale your partner motion
19:02 Efficiently ramping up new partnerships
22:02 How trbo entered the US market
29:02 Can your European sellers perform in the US market?
34:07 Outsourcing vs building in-house?
37:55 How to use events as part of your GTM
45:05 trbo’s US milestones

Connect with the guest, Felix Schirl
Connect with the host, Sergey Olexa
Check out trbo