Selling is essential for all business owners and salespeople, but knowing how to do it effectively can be challenging. Despite having a great product or service, sellers may need help to close deals and generate revenue. While each business is unique, and each salesperson has their own strengths and weaknesses, how can business owners and sellers sell more effectively and achieve greater success in their business?

In this edition of the Knucklehead Podcast, Stephen talks with Adam Boyd, Principal at The Northwood Group. A former high school English teacher and football coach, Adam talks about the parallels between football and real-world business, the screw-ups he made in his sales career, and how he now helps owners and sellers expand their businesses.

Adam Boyd is the Principal at The Northwood Group, a consulting firm that delivers best practices for sales teams and professional services firms to win more business. Adam has over 15 years of working with small to mid-sized businesses on sales growth. His expertise is deep in direct selling, sales management, and lead generation. Adam has consulted in over 20 industries, had an exit, worked in turnarounds, started a business from the ground floor, and had his share of failures. He's cold-called, sold to CEOs, built and managed campaigns, and led teams to set records. Adam began his career as a high school English teacher and football coach.

Enjoy!

In This Episode

03:25 - Backstory of Adam Boyd

06:46 - The most common mistake people make when it comes to learning

08:49 - The parallels between football and real-world business

14:51 - Some of the screw-ups Adam made in his sales career

21:20 - Adam's approach to working with business organizations

25:01 - How Adam can help business owners and sellers expand their businesses

Favorite Quotes

03:46 - "People from a coaching standpoint needed repetition and a lot of feedback to see what they were doing." - Adam Boyd

15:25 - "For anybody who has to sell and work on the phone, they've got the risk of rejection. There has to be a deep desire to get where they're trying to go, or else it's just hell." - Adam Boyd

19:48 - "One of the things that I've done poorly in my life is not making sure people are committed to doing what it takes to get where they want to go." - Adam Boyd

22:16 - "Anything in our life that's done well takes a little bit of time." - Adam Boyd

27:11 - "We all talk about how failure's a great teacher, but it's painful when you're going through it." - Adam Boyd

Connect with Adam Boyd

• LinkedIn
• The North Wood Group
• Grab your COVID-19 survivor T-shirt HERE

Connect with Knucklehead Media Group

• Website
• Facebook
• Twitter

• Knucklehead Media Group is your "push button" for podcasts. We help companies and organizations tell their story using podcasts and best practices for content distribution. Home to some of the top podcasts across multiple categories, captivating coursework on gaining traction with your show, and consulting to those companies BOLD enough to get some wins. We believe your mistakes set the foundation for your success, those stories help customers beat a pathway to your doorstep, and the myths from bringing business online shouldn't hold you back from getting yours. 

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