In this episode, we had the pleasure of speaking with Chad Rubin, a leading expert in eCommerce and dynamic pricing strategies. Chad, who currently leads Profasee's operations, shared his insights on how dynamic pricing can significantly enhance operational efficiency for Amazon sellers. Whether you're a small or large seller, dynamic pricing is a game-changer, offering efficiency gains of 10-15% when properly implemented.

Key Takeaways:

• Efficiency Gains: Dynamic pricing, when executed correctly, can lead to a 10-15% improvement in operational efficiency.
• Optimal Pricing Factors: The strategy considers various inputs such as seasonality, competition, inventory levels, and conversion rates to determine the best pricing at any given time.
• Small Adjustments, Big Impact: Even minor pricing adjustments can lead to significant improvements in efficiency and profitability.

For more insights from Chad Rubin, visit Profasee's website and connect with Chad on LinkedIn.

Thank you for tuning in, and we hope you found this episode insightful and full of actionable strategies to help scale your eCommerce business. Don't forget to leave us a review and let us know how we're doing. Keep scaling!

In this episode of Selling on Giants, host Will Haire sits down with Liz Downing, Partnership Director at the Ecom Cooperative, to explore the power of networking and community in the eCommerce space. Liz shares insights into how sellers and service providers can leverage Amazon communities and eCommerce networks to drive growth and success.

Key Takeaways:

• The Power of Community: Liz emphasizes the importance of connecting with other sellers and service providers to share knowledge and resources. The Ecom Cooperative acts as a hub, offering sellers free access to valuable content, resources, and events.
• Support for Sellers: The Ecom Cooperative provides sellers with access to webinars, content from partners like BellaVix, and legendary in-person events. Sellers can seek recommendations from the Cooperative for vetted service providers to solve specific challenges, ensuring quick and effective resolutions.
• Service Provider Benefits: The Cooperative also assists service providers by helping them choose partners for co-marketing, expanding their reach, and connecting them with potential clients in the seller community.
• Success Stories: Liz shares examples of how the Ecom Cooperative has successfully connected brands with service providers to overcome challenges such as account suspensions and international expansion.
• Free Membership: Membership in the Ecom Cooperative is entirely free for sellers and brand owners, providing them with access to valuable resources, networking opportunities, and expert advice without any cost.
• Community-Driven Growth: Liz highlights the collaborative nature of the eCommerce industry, where sellers are increasingly open to sharing tips and experiences with each other, fostering a supportive and growth-oriented environment.

Join Liz Downing and Will Haire as they dive into the unique aspects of the Ecom Cooperative and discover how leveraging community networks can propel eCommerce businesses to new heights.

https://theecomcooperative.com/
https://www.bellavix.com/

In this exciting episode, we talk with Tyler Gregg, the VP of Strategic Initiatives at Ampd. Tyler loves helping brands grow by using Google Ads. He has lots of experience in eCommerce and digital marketing. Before Ampd, Tyler worked at a company where he helped brands grow their sales. Now, he and his team at Ampd use their knowledge to help brands succeed on Amazon and Walmart.

About Tyler Gregg:

Tyler Gregg is a seasoned expert in eCommerce and digital marketing, bringing over eight years of experience in building Google Ad technology. Before joining Ampd, Tyler worked for a management consultancy where he played a pivotal role in helping brands scale their operations and increase their sales. At Ampd, Tyler and his team have dedicated themselves to developing advanced Google Ad tech, which they now apply to assist brands in maximizing their potential on Amazon and Walmart.

Driving External Traffic:

• Tyler explains common misconceptions about driving external traffic to marketplaces and clears up myths.
• He discusses the importance of external traffic for businesses on Amazon and Walmart and why it’s valuable.
• Tyler introduces the concept of attribution in eCommerce marketplaces and explains its importance.

Effective Traffic Sources and Strategies:

• Tyler talks about the best external traffic sources for Amazon and Walmart sellers, giving actionable insights.
• He shares steps that sellers can take to start driving external traffic to their Amazon listings today.
• Tyler explains how Ampd helps businesses track and analyze external traffic with their tools and features.

Optimizing Traffic Campaigns:

• Tyler identifies key metrics to monitor for effective external traffic campaigns, helping listeners measure their performance.
• He offers tips for better ROI, providing strategies to improve return on investment.
• Tyler outlines how to use Google Ads effectively to drive traffic to Amazon or Walmart listings, including how to set up a campaign.

Case Studies and Pitfalls:

• Tyler shares a successful external traffic campaign example, explaining the steps taken to achieve those results.
• He discusses common pitfalls to avoid when setting up external traffic campaigns to help listeners steer clear of mistakes.

Role of Social Media and Influencer Marketing:

• Tyler explains the role of social media platforms in driving external traffic to marketplaces, with strategies for effective use.
• He discusses how to leverage influencer marketing to boost external traffic and the first steps to get started.

Future Trends in eCommerce and Technology:

• Tyler shares insights into future trends shaping the eCommerce industry, especially about external traffic and attribution.
• He discusses the future of Google search and advertising, preparing listeners for upcoming developments.
• Tyler highlights emerging technologies and trends that eCommerce sellers should be aware of and start preparing for.

About Ampd:

• Tyler gives an overview of Ampd and its mission in the eCommerce space, highlighting the company’s goals and values.
• He explains how Ampd differentiates itself from other digital marketing tools and platforms, showcasing its unique features and advantages.
• Tyler details key features of Ampd that eCommerce sellers should be aware of, informing listeners of the platform’s capabilities.

Connect with Tyler Gregg:

• LinkedIn: Tyler Gregg's LinkedIn
• Website: Ampd