Episodios

  • From Microsoft to Market Research with Founder, Sean Campbell
    Jun 27 2024

    Do you or your team members work remotely?

    *** Wish someone could look at your business & tell you how to fix it? Mechanics do a tune-up... Doctors give a check-up...Doesn't your business deserve a fix-up? Well, this Sales Fix is for you! Find the link below to learn more! https://smartcookie.thrivecart.com/sales-fast-fix/ ***

    Meet Sean Campbell. He is the founder of Cascade Insights. His team helps organizations seize opportunities in the B2B tech sector via a variety of market research & marketing services — and they do it all remotely. In fact, Sean has been doing remote work before it was 'cool' and he believes that remote work can help families be more present. Grab a pen and paper, because he gives us his best tips on how to successfully work remote.

    Get Weekly Tools to Build Your Business (for free!): The Entrepreneur's Toolkit

    Connect with Nicole: Nicole Schmied Linkedin; @Nicole Schmied

    Get Your Data-Driven Marketing Strategy: SmartCookie Media

    FREE: Content Strategy Session

    Visit: Cascade Insights

    Email Sean: Sean@cascadeinsights.com

    Have a story to tell? Signup here: www.serialentrepreneurshow.com

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    40 m
  • Why Local Marketing Matters with CEO, Alex Nocifera
    Jun 20 2024

    How many marketing channels do you use in your business? Print? Digital? Community-based?

    This show is brought to you by SmartCookie Media where we provide end-to-end podcast production and VIP Day marketing services. Book a complimentary content session and ask for our free podcast checklist here.

    Alex Nocifera is the Founder and CEO of LOMA, a software-enabled marketplace of community ambassadors that provides brands with the data, tools, and last-mile talent resources needed to activate local demand anywhere, anytime in the US.

    With a background in venture-backed companies, Alex shares insights on how LOMA helps franchises market better to their local communities and discusses the unique challenges and strategies in the franchise industry.

    ***Wish someone could look at your business & tell you how to fix it? Mechanics do a tune-up... Doctors give a check-up...Doesn't your business deserve a fix-up? Well, this Sales Fix is for you! Find the link below to learn more!

    Get Weekly Tools to Build Your Business (for free!): The Entrepreneur's Toolkit

    Connect with Nicole: Nicole Schmied Linkedin; @Nicole Schmied

    Get Your Data-Driven Marketing Strategy: SmartCookie Media

    FREE: Content Strategy Session

    Visit: LOMA

    Email Alex: alex@lomaplatform.com

    Have a story to tell? Signup here: www.serialentrepreneurshow.com

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    25 m
  • Avoid Online Business Scams, with Cybersecurity Expert & Educator, Ron Zochalski
    Jun 13 2024

    Do you know how to protect yourself and business from an online scam?

    This show is brought to you by SmartCookie Media where we provide end-to-end podcast production and VIP Day marketing services. Book a complimentary content session and ask for our free podcast checklist here.

    Meet Ron Zochalski, CTO and CISO of Lake County, IN Government. He is also an instructor at Indiana University NW — where Nicole, Matt, and even our editor have attended. Ron believes data security is as important as physical security and he’s here to give some quick tips on how to do that!

    ***Wish someone could look at your business & tell you how to fix it? Mechanics do a tune-up... Doctors give a check-up...Doesn't your business deserve a fix-up? Well, this Sales Fix is for you! Find the link below to learn more!

    Get Weekly Tools to Build Your Business (for free!): The Entrepreneur's Toolkit

    Connect with Nicole: Nicole Schmied Linkedin; @Nicole Schmied

    Get Your Data-Driven Marketing Strategy: SmartCookie Media

    FREE: Content Strategy Session

    Connect with Ron: LinkedIn

    Visit: The Struggle of Secrecy, Safety, and Security

    Have a story to tell? Signup here: www.serialentrepreneurshow.com

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    18 m
  • How to Find Sponsors for Your B2B Podcast with Podcast Queen, Brandy Whalen
    Jun 6 2024

    Wondering how to find sponsors for your podcast (even if it isn't a popular true crime show)? Same.

    This show is brought to you by SmartCookie Media where we provide end-to-end podcast production and VIP Day marketing services. Book a complimentary content session and ask for our free podcast checklist here.

    Meet Brandy Whalen. She is a shiny object chaser, a mom, and co-founder of a couple of businesses. Including two of our favorites, Kitcaster and Wildcast.

    Kitcaster is a podcast agency where they book entrepreneurs on top ranking podcasts (ahem, they regularly send us guests!). The other is Wildcast where they pair podcasters with sponsors with advertisement opportunities for their niche audience.

    In this episode, Brandy talks about how she manages both companies, how podcasting is a great way to bring brand awareness, and how Taylor Swift has inspired her latest idea!

    ***Wish someone could look at your business & tell you how to fix it? Mechanics do a tune-up...
    Doctors give a check-up...Doesn't your business deserve a fix-up? Well, this Sales Fix is for you!

    Get Weekly Tools to Build Your Business (for free!): The Entrepreneur's Toolkit

    Connect with Nicole: Nicole Schmied Linkedin; @Nicole Schmied

    Get Your Data-Driven Marketing Strategy: SmartCookie Media

    FREE: Content Strategy Session

    Email Dear Brandy: Brandy@kitcaster.com

    Monetize Your Podcast: Wildcast

    Get Booked on Podcasts: Kitcaster

    Have a story to tell? Signup here: www.serialentrepreneurshow.com

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    41 m
  • Cost-Effective, Energy Solutions For Businesses with Co-Founder Gareth Evans
    May 30 2024

    Did you know nearly every business in North America is using a 100+ year old, outdated energy system …every time you walk-in, open up, or flip on a light switch??

    This show is brought to you by SmartCookie Media where we provide end-to-end podcast production and VIP Day marketing services. Book a complimentary content session and ask for our free podcast checklist here.

    While assessing liabilities for U.S. oil and gas companies in Iraq during the Gulf War, Gareth and his team faced nightly mortar attacks. And when a recording was found from an attacker who just wanted to be with his family, it made Gareth realize that "energy is the lifeblood of everything and without it, our lives, business, and economy suffer."

    Today, Gareth is the co-founder of VECKTA. They help businesses discover the optimal mix of onsite energy and grid power to lower energy costs while also implementing a more reliable power source. And even reduce your company's emissions. Their platform can hep you access capital, services, and the equipment you need to finance and deploy onsite power.

    Wish someone could look at your business & tell you how to fix it? Mechanics do a tune-up...
    Doctors give a check-up...Doesn't your business deserve a fix-up? Well, this Sales Fix is for you!

    Get Weekly Tools to Build Your Business (for free!): The Entrepreneur's Toolkit

    Connect with Nicole: Nicole Schmied Linkedin; @Nicole Schmied

    Get Your Data-Driven Marketing Strategy: SmartCookie Media

    FREE: Content Strategy Session

    Visit: VECKTA

    Gareth's Podcast: Renewable Rides

    Connect with Gareth: LinkedIn

    Have a story to tell? Signup here: www.serialentrepreneurshow.com

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    41 m
  • Attorneys, AI, & Straight Answers, with Taylor Willingham
    May 16 2024

    Can you ever get a straight answer from an attorney? Good news: The lawyers in the room today share more than the words “it depends.” Especially when it comes to life planning and real estate.

    This show is brought to you by SmartCookie Media where we provide end-to-end podcast production and VIP Day marketing services. Book a complimentary content session and ask for our free podcast checklist here.

    Meet Taylor Willingham, serial entrepreneur and an estate planning and probate attorney located in Texas. He owns WG Title, a Commercial Title Company which closes multi-million dollar projects all over the United States.

    Taylor helps his clients in a variety of different ways, including legally reducing their tax payments to a minimum. He helps his clients properly structure their business and pursue every opportunity to reduce their tax obligations.

    Get Weekly Tools to Build Your Business (for free!): The Entrepreneur's Toolkit

    Connect with Nicole: Nicole Schmied Linkedin; @Nicole Schmied

    Get Your Data-Driven Marketing Strategy: SmartCookie Media

    FREE: Content Strategy Session

    Visit: Taylor Willingham

    Taylor's Book: Will Trust: Do I Need a Will or a Trust?

    Have a story to tell? Signup here: www.serialentrepreneurshow.com

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    38 m
  • How AI + Dogs Are Diagnosing Diseases with Founder, Dejan Nenov
    May 9 2024

    Did you know man’s best friend can detect diseases in urine?

    This show is brought to you by SmartCookie Media where we provide end-to-end podcast production and VIP Day marketing services. Book a complimentary content session and ask for our free podcast checklist here.

    After a day of skiing and watching TV, Dejan and his co-founder learned a dog detected cancer in a patient — just by smelling a urine sample. So they set out to replicate and scale what dogs can do with their noses via AI.

    Dejan Nenov is co-founder of Luventix. They believe their unique urine-based technology will be able to diagnose multiple medical conditions from a single sample, making affordable screening and diagnostics available to people worldwide.​

    Get Weekly Tools to Build Your Business (for free!): The Entrepreneur's Toolkit

    Connect with Nicole: Nicole Schmied Linkedin; @Nicole Schmied

    Get Your Data-Driven Marketing Strategy: SmartCookie Media

    FREE: Content Strategy Session

    Watch Video Mentioned: Luventix

    Visit: Luventix; Penaton

    Connect with Dejan: LinkedIn

    Have a story to tell? Signup here: www.serialentrepreneurshow.com

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    29 m
  • How to Avoid the Spam Folder and Win More Sales with Josh Kropkof
    May 2 2024

    Struggling to get results from email marketing?

    This show is brought to you by SmartCookie Media where we provide end-to-end podcast production and VIP Day marketing services. Book a complimentary content session and ask for our free podcast checklist here.

    Meet Josh Kropkof, one of the brothers who founded The Email Agency in 2018. With backgrounds in Direct Response Copywriting, they discovered a gap in the e-commerce marketplace they were determined to fill. Today, these email brothers are helping store owners, marketing teams, and freelancers of all kinds revolutionize the way we email by using personality-driven email campaigns.

    In this episode, Josh tells us why email is still important, what most businesses are doing wrong with their email campaigns, and what it's like to work with family and friends (and how despite a falling out still doesn't change his perspective).

    Get Weekly Tools to Build Your Business (for free!): The Entrepreneur's Toolkit

    Connect with Nicole: Nicole Schmied Linkedin; @Nicole Schmied

    Get Your Data-Driven Marketing Strategy: SmartCookie Media

    FREE: Content Strategy Session

    Visit: The Email Agency

    Get Your FREE Email Audit: FREE Email Audit

    Download: Email Profits Cheat Sheet

    Book Mentioned: Deep Work by Cal Newport

    Have a story to tell? Signup here: www.serialentrepreneurshow.com

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    37 m