Starting out at age 25, Tanya Alvarez self-funded her first New York ad agency, using credit cards, and achieved zero to 1 million in revenue in the first year.

Along the way, she traveled to 42 countries, completing the Boston and NYC Marathons and a Half Ironman, all while battling a rare brittle bone condition. 

Her name is Tanya Alvarez, a classic underdog story, and she’s on a mission to help you own your life, not just your business. 

Through OwnersUP, Tanya aims to empower you to win at work without losing at home, utilizing facilitated accountability sprints to scale your business sanely and enable you to live your ideal life now.

In this episode you'll learn:

--Why she declined lucrative job offers at companies like American Express after college to forge her own path

--Her experience joining startups during the dot com “bust” where she worked hard to learn as much as she could, instead of going the MBA route

--The advice her Mom gave her when she was “so nervous” to start her own thing

--Her simple process for prioritizing goals when distractions are everywhere

--How to reverse engineer your best days, so you can have more days like that

--How to get the awareness of what is not the best use of your time

--An example of a simple process she uses to overcome how social media can hijack our focus

--Why you should hire a virtual assistant before you think your ready

--How AI can help you create SOPs (standard operating processes) fast

--Her “Focus Multiplier:” A simple yet potent tactic to supercharge daily productivity

--The importance of having the right person to hold you accountable (and not let you off the hook)

--How she has used accountability groups not only in her business, but to help her find her husband, start a family and create work-life equilibrium

--Why accountability doesn’t need to be hard, and can actually become a fun game

--Why getting feedback is actually the fastest way to get into action

--Why you shouldn’t worry even if there are so many others who do what you do

--Her two go-to tips for when you’re feeling discouraged 

Online, much of your communication will be done via the written word... so it pays to hone your copywriting skills! 

(Copywriting is also one of the most expensive things to outsource, which is another great reason to get good at the basics.)

The great news is… copywriting is a very learnable skill and with a little practice you can only get better.

In this episode I share how I create copy that connects and converts - and the most important components you can use in your next piece of marketing copy to help boost your bottom line.

You'll learn: 

-How to evoke curiosity to keep people reading

-The most effective way to get people to want to open your emails

-The magic of teaser bullets, with specific examples

-What makes a hot headline

-How to get people to take action, whether it's a social media post, a sales page, or any other piece of copy

-Why taking a stand in your posts can be so powerful (and how I've done it)

-Examples of enticing subject lines

-Overall copy best practices to make more sales... and more.

Ah, discovery calls.

Some people love 'em... others loathe them.

Some people never considered they could run a successful business without them, let alone leverage and "scale up."

Allow me to share why and how my clients and I have made long, drawn-out sales calls pretty much obsolete.

After all, discovery calls are actually an expense - of time, energy, effort... and of money if you're using a sales person or team.

Instead, we sell Soulmate clients into $2K, $5K, $10K, $15K and above offers in 15 minutes over DM and email. (No, this has NOTHING to do with awkward, cold DM-ing.)

Now, a short, 15 minute connection call to answer logistical questions? From time to time that's totally cool.

But we're not about the calendar being booked with longggg calls we think we "have" to do anymore.

In this episode you'll learn:

-How offers and messaging can do the heavy lifting, so you don't need to spend time on the phone answering objections or "convincing" people

-The framework we follow in our messages that has high ticket clients signing up over DM and email (even at $15K and above price points)

-The elements of offers so hot they practically sell themselves

-The most common reasons why an offer doesn't sell

-The magic of a simple invite letter

-Answers to your questions about messaging and selling frequency

-How to illustrate the "gap" a potential client needs to understand to say YES to your offer... and more.