• Shifting from Tech-Speak to People-Centric with Brian Reed of Ascendco Health

  • Mar 11 2024
  • Duración: 33 m
  • Podcast

Shifting from Tech-Speak to People-Centric with Brian Reed of Ascendco Health Por arte de portada

Shifting from Tech-Speak to People-Centric with Brian Reed of Ascendco Health

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  • Resumen

  • Brian Reed is Co-Founder and CEO at Ascendco Health, the first surgical asset management platform built for operational efficiency and quality across every hospital department, reveals the value of focusing you brand on people over product technology. He shares details about how the Ascendco brand has evolved, incorporating the discipline of resisting the urge dwell on tech-speak in favor of being people-centric. We talk about the impact this shift has on brand messaging, marketing and customer experiences. Brian describes his team's commitment to supporting their community of Sterile Processing Leaders by arming them with data and insights that elevate their skills and influence. We discuss the value of conversations with users and creating community. Brian gives examples of how being people-centric is transforming the way his internal team approaches their work and how it empowers and lifts up the people who the brand serves.


    Contact Info:


    Brian Reed - https://www.linkedin.com/in/brian-reed-34289522/

    Kevin Perlmutter - https://www.limbicbrandevolution.com/


    Limbic Sparks® is a registered trademark of Limbic Brand Evolution, LLC


    Hosted on Acast. See acast.com/privacy for more information.
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