• Shoes as Entertainment, Brand Personalities, and Being the CMO

  • Jul 24 2024
  • Duración: 36 m
  • Podcast

Shoes as Entertainment, Brand Personalities, and Being the CMO  Por  arte de portada

Shoes as Entertainment, Brand Personalities, and Being the CMO

  • Resumen

  • John Fisher, Senior Lecturer in the Marketing Department of Boston College’s Carroll School of Management, joins AMA's Bennie F. Johnson to talk about why shoes are now entertainment, running as a sport, brand personalities, and the importance of being the CMO.

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