In this episode we are joined by Brian Krug from Seguno - Email Marketing Automation Software for Shopify.

Discover how to maximise your sales and customer engagement with email automation strategies tailored for your Shopify store in 2024!

Learn to create personalised, timely email campaigns that drive conversions and build customer loyalty on the lead up to peak shopping periods.

We'll cover everything from setting up automated workflows to segmenting your audience for targeted messaging. Tune in and transform your email marketing with Shopify email automation!

To learn more or claim your free customer analysis and strategy session, visit seguno.com/winningwithshopify

Reach out to the Spec team here: https://spec.digital/expertise/seo-services/

Sign up to the Growth Hub here: https://community.winningwithshopify.com/

Key takeaways:
0:00 Introduction & About Brian
4:36 What Is AI Good & Bad At Right Now?
8:00 The Amazing Things You Can Do With Email Automation
15:04 How To Segment Your Customers With Machine Learning
21:25 Bulk Sending: Avoiding The Junk Folder
27:15 How To Nurture A Customer's Email List
30:25 5 Must-Have Reports for Shopify Customers
36:24 How to Use Gmail's Throttling for Business Email
40:39 How to Plan for Black Friday & Cyber Monday
44:11 Shopify: What to Focus On This Year
48:29 How to Reach Out to Seguno

Check out our awesome partners!

To learn more or claim your free customer analysis and strategy session, visit seguno.com/winningwithshopify

Claim your 30 day free trial with Afluencer here: https://apps.shopify.com/afluencer

Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp

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