Episodios

  • (Step by Step) Closed a Co-hosting Deal in 13 Days | The STR Scale Show with Mike Reilly | Ep 28
    Oct 3 2025

    In this episode, Mike Reilly breaks down exactly how he closed a co-hosting deal in just 13 days—from the first call to signing the contract. He shares the sales process, the assets he used, and even gives away the templates that sealed the deal.

    • How to pitch revenue expectations with confidence

    • The $10K guarantee that beat out competitors

    • Proposal + deal analyzer templates revealed

    • How to handle homeowners on the phone

    • Closing tactics to avoid being ghosted

    • The 13-day timeline broken down step by step


    Want the ACTUAL Step by Step Training? Just click the link below.

    https://go.strsecrets.com/strsecrets-vacasa-steps?utm_source=Podcast&utm_medium=Captivate&utm_campaign=T028&utm_content=StepByStep

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    2 m
  • Ep 261 - Revenue, Scaling, and the Traits of Successful STR Hosts with Matthew McDonald
    Sep 29 2025

    What separates the STR hosts who burn out from those who thrive?

    In this episode, Matt shares his hard-earned lessons on revenue management, scaling, and the mindset shifts that set top operators apart.

    • The truth about revenue management: when to DIY vs. hire

    • How beginners can scale from 1–2 units to many

    • Success traits Matt has seen across hundreds of operators

    • Why your calendar is the foundation of business success

    • The mindset shift: “If you can’t help yourself, you can’t help others”

    • How to design life first, then build STR around it

    00:02 – DIY Revenue Management: Matt’s 3 Best Tips

    14:11 – Success Traits vs. Failure Traits

    15:29 – The Power of a Strong WHY

    18:29 – Calendar & Life Buckets for STR Success

    19:08 – If You Can’t Help Yourself, You Can’t Help Others

    20:52 – Designing Life First, Then Business

    Guest Bio:

    Matthew McDonald is a short-term rentals and hotels investor and coach.


    Guest Link:

    matt.mcdonald@strsecrets.com


    Get FREE Access to our Community and Weekly Trainings:

    http://group.strsecrets.com/

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    27 m
  • Airbnb’s 15% Fee Change Explained: What Hosts and Managers Must Do | The STR Scale Show with Mike Reilly | Ep 27
    Sep 25 2025

    Airbnb’s new 15% fee structure has left property managers, cohosts, and homeowners asking the same question: who’s really paying?

    In this episode, finance expert Ben Coons breaks down the numbers behind gross vs. net commission models—and what you must do to protect your margins.


    • Gross vs. net commission explained in plain English

    • How Airbnb’s fee hits managers vs. homeowners

    • Why this change is different from Vrbo and Booking.com

    • Pricing adjustments to avoid eating the new fee

    • Commission stacking and where your money really goes

    • How to communicate fee changes to homeowners clearly

    • Key takeaways to stay profitable under the new system


    Co-hosts and homeowners: want the real numbers on Airbnb’s 15% fee?

    Click the link and DM us “SPREADSHEET” and we’ll send you the file.


    Link: https://ig.me/m/mike.sjogren?utm_source=Podcast&utm_medium=Captivate&utm_campaign=T027&utm_content=Spreadsheet


    00:04:30 – Example Scenarios: Who Really Pays the Fee

    00:07:00 – Comparing Airbnb, Vrbo, and Booking.com

    00:11:30 – Impact on Gross Model Operators

    00:14:00 – Impact on Net Model Operators

    00:18:30 – The Homeowner’s Point of View

    00:23:30 – Commission Stacking: The Hidden Cost

    00:26:00 – Pricing Adjustments to Stay Profitable

    00:29:00 – How to Communicate Fee Changes to Homeowners

    00:32:00 – Key Takeaways: Run the Numbers & Adapt Early



    Get FREE Access to our Community and Weekly Trainings:

    http://group.strsecrets.com/

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    26 m
  • Ep 260 - Marketing Frameworks Every STR Host Can Steal with Chris Crawford
    Sep 22 2025

    Marketing isn’t just about ads—it’s about positioning, messaging, and action.

    In this episode, Chris shares practical frameworks and timeless principles that every business owner (and STR host) can use to stand out, attract clients, and scale smarter.

    • Why marketing and sales matter more than ever

    • The real difference between content and community

    • How to build a personal brand the right way

    • Authentic content vs. performative posting

    • Head vs. heart: the two frames of content

    • Why information ≠ transformation in business

    • How to message to your avatar’s pain + desire

    • Funnels, ads, and what they can’t replace

    • Systems for managing leads without overwhelm

    • Why investing in belief shifts your identity



    00:01:27 – Why Listen to Chris (Marketing & Sales Depth)

    00:03:07 – Community Leverage > Content Alone

    00:11:38 – “Give Me a Framework” Moment

    00:12:02 – Starting a Brand the Right Way

    00:15:05 – Content Resistance, Authenticity, and Output

    00:16:48 – Frames of Content: Head vs. Heart

    00:21:26 – Information ≠ Transformation

    00:26:33 – Avatar, Pain + Desire (Messaging 101)

    00:28:15 – Ads, Funnels, and Social Avoidance

    00:34:45 – Investing in Belief and Identity Shift



    Get FREE Access to our Community and Weekly Trainings:

    http://group.strsecrets.com/

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    40 m
  • Cohosting 101: How to Start and Scale a Sustainable STR Business | The STR Scale Show with Mike Reilly | Ep 25
    Sep 18 2025

    Cohosting is one of the most powerful (and overlooked) ways to build a short-term rental business without heavy upfront costs.

    In this episode, we break down the cohosting model step by step—from the basics to the systems that let you scale sustainably.


    • What cohosting really is (and how it works)

    • The 3 key things you need before starting

    • How to choose the right market for success

    • Proven ways to find clients and grow your portfolio

    • The cohost funnel: your roadmap from startup to scale-up


    Want the tested and proven Pitch Deck? Just click the link below and DM us "Pitchdeck"

    https://ig.me/m/mike.sjogren?utm_source=Podcast&utm_medium=Captivate&utm_campaign=T026&utm_content=Pitchdeck


    00:04:45 – What Is Cohosting

    00:11:49 – Cohosting vs. Arbitrage

    00:12:59 – Why Arbitrage Is Failing

    00:15:45 – Why Cohosting Is a Better Model

    00:17:26 – Three Key Things Before Starting

    00:23:40 – Market Selection for STR

    00:26:52 – Acquisition Channels for Clients

    00:28:15 – The Cohost Funnel Framework

    00:29:40 – Tracking Where You Are in the Funnel

    00:34:10 – Special Giveaway for Listeners


    Get FREE Access to our Community and Weekly Trainings:

    http://group.strsecrets.com/

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    36 m
  • Ep 259 - Why STR Is Just the Vehicle to Building True Freedom
    Sep 15 2025

    Short-term rentals are not the endgame—they’re the vehicle.

    In this episode, Emanuele and Mike break down how STR can fuel bigger goals, lasting freedom, and a life by design.

    • Why STR is a tool, not the destination

    • The mindset shift that changes how you build

    • How to keep your bigger vision in focus

    • Avoiding the trap of chasing unit count

    • Using business to buy back your time and freedom

    00:03:21 – Designing a Business That Lasts

    00:05:26 – Keeping Your Bigger Vision Alive

    00:06:32 – The Mindset Shift for STR Success

    00:11:00 – The Mindset Shift for STR Success

    00:12:15 – Why Belief Fuels Momentum

    00:15:27 – Designing a Business That Lasts

    00:17:11 – Designing a Business That Lasts

    00:19:35 – How to Build Lasting Momentum

    00:20:25 – Designing a Business That Lasts

    00:20:56 – Scaling With the Right Mindset


    Get FREE Access to our Community and Weekly Trainings:

    http://group.strsecrets.com/

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    30 m
  • Ep 258 - Analyzing STR Markets and Deciphering the Numbers with John Bianchi
    Sep 8 2025

    John Bianchi has directed 100+ STR market analyses with a 100% success rate.

    In this episode, he joins Emanuele to break down the science behind choosing the right markets and making STR numbers work for you.

    • How John analyzed 100+ STR markets with zero failures

    • The method he uses to “decipher the numbers”

    • Why market selection is the real make-or-break skill

    • Common mistakes hosts make when running numbers

    • How to use data to build a sustainable STR portfolio


    00:04:20 – Using Data to Drive STR Success

    00:07:23 – Using Data to Drive STR Success

    00:08:38 – How to Analyze STR Markets Effectively

    00:09:33 – Using Data to Drive STR Success

    00:10:45 – How to Analyze STR Markets Effectively

    00:19:15 – Learning From Costly STR Mistakes

    00:19:53 – Spotting Profitable STR Deals

    00:21:15 – How to Analyze STR Markets Effectively

    00:22:57 – How to Analyze STR Markets Effectively

    00:25:27 – Using Data to Drive STR Success


    Guest Bio:

    John Bianchi is the Founder of STR Search. He has successfully directed over $100M+ investments into cash-flowing Airbnbs across the country. As a master of deciphering complex datasets, John has a 100% success rate across 250 + properties for helping his clients acquire cash-flowing Airbnbs. When he's not poring over data, he’s spending quality time with his family.


    Guest Link:

    https://www.instagram.com/theairbnbdataguy/


    Get FREE Access to our Community and Weekly Trainings:

    http://group.strsecrets.com/

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    36 m
  • Ep 257 - Why Getting Sick Taught Steve Resnick the Real Goal of STR
    Sep 1 2025

    After getting sick, Steve Resnick had a wake-up call: you can’t work forever.

    This episode dives into how that moment reshaped his approach to business—and why building systems that outlast you is the true measure of success.

    • The turning point when Steve realized he couldn’t keep grinding

    • Why time freedom matters more than unit count

    • How to design an STR business that runs without you

    • Systems vs. hustle: the real key to longevity

    • Lessons every host should apply before burnout hits

    00:06:06 – Why Time Freedom Beats Unit Count

    00:08:03 – The Health Crisis That Sparked Change

    00:11:22 – Reframing Success Around Freedom

    00:14:48 – Designing a Business That Runs Without You

    00:16:52 – Shifting From Hustle to Sustainability

    00:20:08 – Systems That Keep Growing Without You

    00:26:32 – Avoiding the Burnout Trap

    00:29:10 – Lessons From Scaling the Wrong Way

    00:33:49 – Time Freedom as the Real Metric

    00:34:20 – Building an STR Business That Lasts


    Guest Bio:

    Steve Resnick left the corporate world to pursue a career in co-hosting. He scaled from 12 to 99 properties in less than 2 years.


    Guest Link:

    https://linktr.ee/heavenlyrez


    Get FREE Access to our Community and Weekly Trainings:

    http://group.strsecrets.com/

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    38 m