For the first time, NDA is coming to you live from Birmingham Design Festival. Host Katie Cadwell sits down with Christopher Doyle (CD&Co) and Elise Santangelo-Rous to demystify culture in creative agencies. Alongside the BDF audience, they explore how culture shapes the intangible yet essential energy within a studio, influencing everything from employee satisfaction to client relationships.

We put them on the stage, and on the spot. We discuss if it’s possible to cultivate culture when it’s so difficult to define, and how integral business leaders are in setting the studio tone. We chat about toxic culture – why it can turn sour, and whether there’s any way to save it.

And we ask some tricky questions; does culture impact the standard of creative work? Can a nurturing workplace be compatible with a high performance one? And when it comes to building your teams, is ‘culture fit’ really outdated & irrelevant?

A brilliant conversation where we discover that culture needs a lot more than ping-pong tables & Friday beers.

Credits —

Small print: BBC ‘Office culture is dead’ - https://www.bbc.com/worklife/article/20240229-office-culture-is-dead

Dare to Lead Podcast ‘How toxic cultures are driving the great resignation’ -

https://brenebrown.com/podcast/how-toxic-work-cultures-are-driving-the-great-resignation/

It’s Nice That’s ‘Top Creative Company’ awards - https://topcreativecompanies.com/

A huge thank you to Dan & Luke from Birmingham Design Festival for inviting us, and to Lánre for the tech support.

Sponsored by Lucky Dip (luckydip.studio)

Get in touch hello@thendapodcast.com

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