In this Friday Conversation, were joined by Joey Albertson, the founder and CEO of Bookflow, the owner of the Profitability Project, and a fractional CFO. Joey shares her journey from corporate finance to entrepreneurship, highlighting her passion for helping others navigate the complexities of starting and growing their businesses.

She discusses her roots in Utah, her love for being a mom and business owner, and her evolution from a bookkeeping business to a revops firm. Joey also delves into the founding story of Bookflow and the Profitability Project, emphasizing the importance of overcoming imposter syndrome and taking the first steps towards entrepreneurship. She provides insights into the challenges faced by early-stage businesses and outlines the steps she guides aspiring entrepreneurs through, starting with clarifying their identity and moving on to branding, marketing, and optimizing systems. Joey's story is a testament to the power of embracing imperfection and pursuing one's entrepreneurial dreams with determination and resilience.

In the evolving landscape of bookkeeping, Joey discusses the significant trends and shifts she observes, particularly in the implementation of AI. She acknowledges the apprehension some may feel about AI in handling their finances due to the vulnerability of such data. Joey emphasizes the importance of trusting professionals in managing finances and sees AI as a powerful tool for analyzing, optimizing, and automating processes to enhance efficiency and accuracy.

Additionally, Joey highlights the rise of fractional executive roles, such as fractional CFOs, as a budget-friendly option for startups looking to access specialized expertise without the cost of a full finance team. She emphasizes the need for companies to carefully choose a fractional executive that aligns with their specific needs, whether it be in strategy, fundraising, operations, or other areas critical for growth and success. Joey's insights shed light on the changing dynamics within the financial and executive realms and the opportunities they present for businesses seeking sustainable growth and success.

Tune in to hear from this great entrepreneur.