In this Friday Conversation, we’re joined by Tyler, founder and CEO of Cozy Earth, a luxury bedding and loungewear brand known for its focus on sustainability and comfort. Tyler takes us through his entrepreneurial journey, beginning with his time at BYU, where he served a mission in Australia and learned Mandarin. He shares how this language skill led him to explore opportunities in overseas manufacturing, eventually launching Cozy Earth. We dive into his passion for creating high-quality products, the lessons learned from building a brand, and how staying true to a vision helped Cozy Earth become a market leader.

Tyler delves into the challenges of funding a consumer-driven business and the critical importance of choosing the right kind of capital. He explains how taking the wrong type of investment can shift your focus away from quality and growth, forcing you to prioritize investor timelines over long-term strategy. Although Cozy Earth initially took friends and family capital, Tyler recapped the business to maintain more control. He reflects on his early days in 2009, when digital ads were non-existent, and how that shaped his approach to scaling a brand. Without venture capital, Tyler had to rely on strong margins and careful planning, navigating cash flow challenges while gradually building a customer base.

Tyler explains how during a visit to a factory in China, he was told that Americans prioritize price over quality, with most opting for cheaper, disposable products. Despite this advice, he believed there was a market for long-lasting, high-quality goods. Drawing parallels to how people invest in iPhones for their value, Tyler saw an opportunity to focus on durable, well-made products that offer real benefits. Cozy Earth’s commitment is to ensure every product is at least 50% better than the competition in terms of comfort, durability, and sustainability, appealing to consumers who seek quality over quantity.