• Simon Corbett on the evolution of B2B PR

  • Sep 19 2022
  • Duración: 28 m
  • Podcast

Simon Corbett on the evolution of B2B PR

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  • Resumen

  • Simon Corbett is the Founder and CEO of The Jargon Group, a digital-first international media, marketing and corporate communications business. They have over 70 retained clients, including Facebook. 

    The group owns a number of market-leading brands that provide public relations and media services to brands in ad:tech, cloud, mobile, big data, retail, fashion and automotive.

    Before Jargon, Simon spent over ten years at notable agencies, including WeberShandwick, Porter Novelli and Edelman.

    We talk about:

    🔸 The founding story of the agency and the major milestones

    🔸 How the best brands in the world approach PR and profile raising

    🔸 What has changed in the ways brands get PR now

    🔸 How the agency has refined/developed their recruitment process

    Enjoy the conversation.

    Mentioned in this episode:

    Agency Dealmasters is brought to you by Bridge

    Find out more at Bridgegrowth.org or get in touch by emailing nathan@bridgegrowth.org
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