What if understanding complex business processes could be as simple as following the course of a river? In this episode of the Speaking Sessions podcast, we reveal how to make intricate ideas accessible. Drawing from my engineering background, I share how to communicate complex details effectively, using a real-world case where I helped a client demystify a custom-built CRM system. You'll learn storytelling techniques and analogies that turn complicated workflows into relatable narratives.

Is your sales process too confusing? Discover how to create clear standard operating procedures (SOPs) that everyone can understand. We cover the entire sales journey—from capturing leads in your CRM to strategic follow-ups and setting appointments. Emphasizing simplicity and everyday language, we provide practical tips to make your sales process easy to grasp. Tune in for actionable strategies and learn why practicing explanations with non-industry friends can revolutionize your communication. Don't miss this episode for making your business processes more approachable and efficient!

NOTABLE QUOTES
"If we are business owners, if we're leaders, we have to be able to explain what we want or what we need out of the people that work for us, or the people that we are explaining this to, in a way that they can understand it." – Philip
"We have to find this balance where we're explaining in a way that they can understand, but we're also letting them know that this is still a complex thing that they need our expertise on." – Philip
"The way we truly make complex things more simple is finding commonalities between what we're gonna talk about and what the customer or prospect, what they know about." – Philip

RESOURCES
Philip
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