Your customers are bombarded with choice, not just by the number of products they are exposed to, but within your individual product. How do you help them make positive choices? How can you remove any negative perceptions they have about your product? And why do they make the decisions they do? Alex is here again to walk you through the process of consumer choice and give you the tools to make your customers' lives easier.

KEY TAKEAWAYS

• Did you know that we don’t have most of the information we need to make effective decisions? For example, people dream of winning the lottery, but only because they are exposed to news of the winners. If they were exposed to news of all the people that played and lost, would they be as confident of winning?
• What is a value conflict? Alex explains that consumers perceive that products have both strengths and weaknesses. Companies need to be aware of this and enact practices in their marketing to overcome the negative. Alex takes you inside the mind of the consumer so you can have the tools to better serve them.
• Alex walks through the various models of consumer decision making and how each one influences the consumers choice and gives you the information you need to win over your customers regardless of which model applies.
• How do we simplify the decision making process for the consumer? Did you know there are strategies to help you do this? Luckily, Alex does, and she will share them with you so you can help your consumers make easier choices.

BEST MOMENTS

“Our brains are not wired to calculate risk.”

“Because we view life as continuing constantly, we only notice the changes to that continuing journey. Therefore we see value as comparative rather than absolute.”

“Organisations need to provide the mood or information the consumer needs to make decisions.”

EPISODE RESOURCES

Alex’s Website: www.as-insights.com

Alex’s Instagram: www.instagram.com/alexvci

Alex’s Linkedin : www.linkedin.com/in/alexandrastacey

Alex’s email: info@as-insights.com

ABOUT THE HOST

Alexandra Stacey is fascinated about value and our perceptions of value. She undertook an MSC in Strategic Marketing and Customer Experience Management with the University of Buckingham’s Business School and her dissertation included how value is experienced. Her own life experience includes being a parent, marketer, teacher, project and events manager and musician. She is the founder of AS Insights. This is a business that helps organisations improve through uncovering their stakeholder’s experiences interpreting them through behavioural theories.

PODCAST DESCRIPTION

In today’s world businesses and organisations are able to deliver things much more quickly at the touch of a button than 15 years ago. And our competitors can too.

We are in danger of escalating journeys down the wrong track and be too far gone to retrieve them.

Wouldn’t it be so much better to do the right thing right first time instead of becoming very efficient at doing the wrong thing?

Well this is what this podcast is about. It is about optimising value in your customer or employee or stakeholder experience in different manifestations. You get to understand how we think and behave in different scenarios and can apply them to your own purchasing, sales, recruitment, team-building, customer retention and audience perception management.