In this episode of Sipping Success, host Casey Haakinson interviews Aaron Kendeall, a seasoned whiskey distiller, brand owner, writer, and consultant. Aaron shares his extensive experience within the spirits industry, detailing his journey from journalism to whiskey production. He discusses the historical and cultural influences on whiskey making, insights on navigating industry challenges, and his diverse roles in marketing, distillation, and brand consultancy.

1:00 Min - Aaron Kendeall's career path and experiences in the spirits industry: Aaron shares his diverse journey in the spirits industry, starting from his roots in journalism and transitioning to roles in marketing and whiskey production. He discusses his experiences working with international producers, earning certifications, and traveling to study whiskey-making techniques worldwide.

4:00 Min - Historical and cultural aspects of whiskey production in various regions: The podcast delves into the historical significance of whiskey production in places like Western Pennsylvania, Scotland, and Japan. Aaron explains how regional traditions, resources, and historical events have shaped the unique characteristics of whiskey in these areas.

7:00 Min -Adapting to industry changes and challenges: Aaron highlights the various challenges he has faced, including navigating the complexities of the three-tier system and adapting to market changes. He shares how the pandemic influenced the craft whiskey market and the importance of having a long-term vision in whiskey production.

11:00 Min - Insights into the whiskey production process: The discussion includes a detailed look at the whiskey production process, from fermentation to distillation and maturation. Aaron emphasizes the importance of understanding the science behind whiskey-making and the regional factors that influence flavor profiles.

16:00 Min - Current trends and developments in the whiskey industry: Aaron identifies key trends such as the premiumization of whiskey, the rise of craft distilleries, and innovative barrel finishing techniques. He recommends resources like the American Craft Spirits Association and the American Distilling Institute for staying updated on industry trends.

Aaron's journey highlights the blend of history, science, and storytelling in whiskey production. His diverse roles and adaptive strategies offer valuable insights for industry professionals and enthusiasts alike. Stay tuned for more enlightening discussions in future episodes.

• Aaron Kendeall's Portfolio and Consultancy: distillerscutmedia.com
• Aaron Kendeall's Import and Distribution Company: monongahelawhiskey.com

Contact Information:

https://www.mushroommedia.io/

https://www.linkedin.com/company/mushroom-media-marketing/