Smart gets you further - Your Guide to Success in Smart Tourism Competitions

In the eleventh episode of the EU Smart Tourism Podcast, we are celebrating the launch of the 2025 European Capital and Green Pioneer of Smart Tourism competitions and looking back at previous winners and their success stories.

Misa Labarile, Policy Officer at the European Commission, DG GROW together with representatives of previous winner cities, discuss the best practices and initiatives implemented in smart tourism categories of accessibility, sustainability, digitalisation and cultural heritage and creativity.

Speakers:

• Edouard Deteyssiere: Tourism office of Bordeaux Metropol.
• Julie Benisty Oviedo: Sustainable tourism manager of Bordeaux tourism and convention office.
• Morten Westergaard: Climate manager, Middelfart Municipality.
• Henna Siltanen: Senior advisor in Smart Tourism and Digital Development at the Tourism and Destination Management Unit at the City of Helsinki.
• Jennifer Hohmann: Tourism officer, Culture department, Karlsruhe Tourism.

Host: Misa Labarile, Policy Officer of the European Commission, DG GROW

Find out more about smart tourism and the #EUTourismCapital and #EUGreenPioneer competitions at the initiative website: https://smart-tourism-capital.ec.europa.eu/