Most business owners think, “That’ll never happen to me.” But when disaster strikes — from data breaches to power outages, or even your top employee quitting overnight — the businesses that survive are the ones that prepared in advance.

In this episode of SoTellUs Time, Trevor and Troy Howard break down why every business needs an emergency plan and give you the exact steps to build one that protects your people, profits, and peace of mind.

🚨 Here’s what you’ll learn in this episode:
00:00 – Intro: Why preparation is your greatest advantage
01:00 – Why most businesses skip creating an emergency plan (and the costly mindset behind it)
04:00 – The shocking cost of not being prepared (FEMA stat: 40% of businesses never reopen after a disaster!)
07:00 – What every business emergency plan should include: Communication, roles, backups, recovery
11:00 – How to build your plan in 5 simple, actionable steps
14:00 – Real-world example: How one café’s lack of preparation cost them their business
17:00 – Call to Action: How to identify your top three business risks this week

💡 Key Takeaway: Emergencies are unpredictable — but your response doesn’t have to be. With a solid plan, you can turn chaos into control and protect everything you’ve built.

🎯 In this episode, we cover:

• Emergency preparedness for small businesses

• Business continuity and disaster recovery plans

• How to handle a data breach or cyberattack

• Protecting your business from natural disasters

• Crisis communication strategies for your team and customers

• Backup systems, leadership roles, and recovery planning

✅ Action Step: Spend 30 minutes this week identifying your top 3 business risks and outline your first response steps.

💬 Join the conversation:
Have you experienced a business emergency? Share your story below — it might help another business owner prepare!

👥 About SoTellUs Time:
Welcome to SoTellUs Time — the podcast for entrepreneurs, small business owners, and go-getters who want to scale smarter, serve better, and stay ahead of the curve. Hosted by Trevor and Troy Howard, creators of SoTellUs, the world’s only review platform that lets your customers leave video, audio, and written reviews instantly!

🎧 Watch more episodes → https://www.youtube.com/@sotellus
🚀 Learn how SoTellUs helps businesses get more reviews, referrals, and revenue → https://www.SoTellUs.com

#EmergencyPlan #BusinessContinuity #SoTellUsTime #BusinessGrowth #Entrepreneurship #SmallBusinessTips #CrisisManagement #DisasterPreparedness #BusinessStrategy #Cybersecurity #Leadership #BusinessOwners #BusinessPodcast #EntrepreneurMindset #SoTellUs

Most business owners are sitting on hidden profits they don’t even know exist! 💎 In this episode of SoTellUs Time, Trevor and Troy Howard reveal how to spot and seize hidden revenue opportunities already inside your business — no new products, no massive investments, just smarter strategy.

🎯 Episode Goal:
Help business owners uncover overlooked income streams, fix profit leaks, and make small tweaks that create big financial gains.

00:00 - Intro: The hidden gold inside your business
01:00 - Why Hidden Revenue Gets Overlooked
👉 Comfort zones, busyness, and lack of tracking are silent killers of profit.
💡 Example: A company discovered 30% of leads never got follow-ups!

04:00 - 5 Hidden Revenue Sources Most Businesses Miss
1️⃣ Unconverted Leads – Old calls, quotes, and emails = instant cash flow.
2️⃣ Upselling & Cross-Selling – Train your team to suggest smarter add-ons.
3️⃣ Pricing & Value Perception – Compete on experience, not discounts.
4️⃣ Recurring Revenue Opportunities – Create memberships or care plans.
5️⃣ Operational Inefficiencies – Trim waste, boost margins.

10:00 - How to Find Hidden Opportunities in YOUR Business
🔍 Audit your customer journey.
📊 Track conversions, repeat sales, and lead follow-ups.
💬 Ask your team what they see daily — they know where the gaps are!

13:00 - Turning Insight Into Action
✅ Start small: focus on one improvement this week.
✅ Measure, reinvest, repeat.
💬 “Hidden revenue isn’t about working harder—it’s about working smarter.”

Most businesses can uncover 5-10% more profit within 30 days by reactivating cold leads and refining pricing strategies.

Comment below:
👉 What’s one area of your business that might be hiding extra revenue?

📺 How to Turn Competitors Copying You Into an Advantage
📺 The Secret to Getting 5-Star Reviews on Autopilot

Hosted by Trevor and Troy Howard, founders of SoTellUs.com — the world’s only verified video review platform — this podcast helps business owners grow smarter, scale faster, and dominate their markets using proven systems and automation.

👉 Subscribe for weekly business growth episodes:
🎧 youtube.com/@sotellus
👍 Like this video if it sparked new ideas for your business!
🔔 Hit the bell so you never miss a strategy that could boost your profits.

#BusinessGrowth #Entrepreneurship #Revenue #SoTellUsTime #Profitability #BusinessStrategy #SmallBusinessTips #IncreaseSales #RecurringRevenue #TrevorHoward #TroyHoward #Automation #MarketingStrategy #SoTellUs

Your competitors are watching you. They see your success, your unique strategies, your creative marketing—and then they copy you. But here’s the truth: being copied means you’re already in the lead. In this episode of SoTellUs Time, Trevor and Troy Howard share how smart business owners can flip copycats into fuel for growth instead of frustration.

👉 Why do competitors copy you? Because they lack originality, they see your success, and they want the shortcut. Instead of panicking, learn how to respond strategically and stay miles ahead.

✅ Here’s what you’ll learn in this episode:

• Why being copied is actually a compliment (and a sign you’re doing something right)

• The biggest mistakes business owners make when reacting to copycats

• 5 smart strategies to protect your brand and stay ahead:

  1. Double down on what makes you different (customer service, brand story, experience)

  2. Innovate constantly—competitors can only copy the past, not your future

  3. Tell your story better—your “why” creates loyalty no one can steal

  4. Leverage trust—reviews, proven results, and relationships competitors can’t fake

  5. Protect legally (patents, trademarks, copyrights) if it truly matters

We’ll also explore famous brand battles like Pepsi vs. Coke and Chick-fil-A vs. other fast-food chains to show how leaders rise above the noise and turn imitation into validation.

💡 Key takeaway: If someone’s copying you, it’s because you’re already leading the way. Use it as motivation to innovate, evolve, and deepen your connection with customers. Don’t fear being copied—fear being forgettable.

🌟 Subscribe to SoTellUs Time for weekly strategies on marketing, customer reviews, business growth, and staying ahead of the competition:
👉 https://www.youtube.com/@sotellus

📲 Learn more about SoTellUs and how we help businesses dominate online:
👉 https://www.sotellus.com

📌 Watch more SoTellUs Time episodes:
👉 https://www.youtube.com/sotellus

#businessgrowth #marketingstrategy #competitors #entrepreneurship #branding #reviews #customerexperience #sotellustime #innovation #businesssuccess #competition #smallbusiness #entrepreneurmindset #brandstrategy #stayahead #customerreviews #businesstips #marketingpodcast #entrepreneurlife #growthmindset

Most business owners focus on the big picture—marketing campaigns, sales strategies, customer acquisition… but the real secret to building trust, loyalty, and repeat business lies in the tiny details called micro-moments.

In this episode of SoTellUs Time, Trevor and Troy Howard break down the silent power of these small, often-overlooked interactions that shape how customers feel about your business. From how the phone is answered to a quick email follow-up, these micro-moments can mean the difference between a lifelong customer and a lost opportunity.

✅ What you’ll learn in this episode:

• What “micro-moments” are and why they matter more than you think.

• Real-world examples: the barista who remembers your name, an auto-reply that sets expectations, a handwritten thank-you note.

• How micro-moments silently influence customer psychology—people remember how you made them feel more than what you sold them.

• Famous case studies: Amazon’s “one-click” experience and Apple’s unforgettable unboxing.

• Practical strategies for business owners to leverage micro-moments: mapping the customer journey, training employees, using technology wisely, and building consistency.

• The 1% improvement challenge—how small actions compound into massive results.

🎯 Whether you’re running a small business or leading a large company, mastering micro-moments will help you create emotional connections, earn loyalty, and grow faster than your competitors.

👇 Action Steps for You:

1. Identify 2–3 micro-moments in your customer journey this week.

2. Train your team to create intentional moments that delight.

3. Share with us the micro-moments that stood out to you as a customer—or ones you’ve created in your business!

💡 Want to transform your customer experience and grow your business faster? Learn more about SoTellUs at youtube.com/sotellus.

micro-moments, customer experience, customer loyalty, business growth, customer service, customer journey, emotional connection, customer retention, small business marketing, how to keep customers, customer psychology, repeat business, SoTellUs Time, Trevor Howard, Troy Howard, business podcast

AI is replacing employees faster than anyone expected in 2025. But here’s the truth: businesses that learn how to use AI the right way aren’t collapsing—they’re growing faster, cutting payroll costs, and beating their competition.

In this episode of SoTellUs Time, Trevor Howard breaks down exactly how AI is transforming small businesses and how you can use it to grow instead of collapse.

👉 Whether you own a salon, a home service company, a med spa, or any local business, this episode shows you step-by-step how to leverage AI tools like AI receptionists, automation, review management, and customer communication systems to:
✅ Save thousands of dollars in payroll every year
✅ Automate calls, reviews, scheduling, and follow-ups
✅ Deliver faster, better customer service
✅ Grow sales without hiring more staff
✅ Dominate your competitors in 2025

• Why AI isn’t just for big corporations anymore

• The #1 mistake business owners make when adopting AI

• How AI can replace repetitive tasks (not people)

• Real-world examples of businesses saving $40,000+ with AI

• How to start using AI in your business TODAY

The truth is simple: AI is not here to destroy your business—it’s here to destroy your excuses. The companies that win in 2025 are the ones that move faster, operate leaner, and deliver better customer experiences.

Ignore AI, and your business gets left behind.
Leverage AI, and you’ll grow faster, spend less, and scale smarter.

🌟 Watch more SoTellUs Time episodes here:
👉 https://www.youtube.com/@sotellus

🚀 Learn more about SoTellUs and how we help businesses grow:
👉 https://www.sotellus.com

🔔 Don’t forget to subscribe and hit the bell so you never miss strategies that could transform your business.
👍 Like this video if you’re ready to use AI in your business.
💬 Comment below: What’s the FIRST task you would replace with AI?

#AI #ArtificialIntelligence #BusinessGrowth #SmallBusiness #Entrepreneurship #Automation #Marketing #SoTellUs #SoTellUsTime #BusinessPodcast #AIForBusiness #Business2025 #ScaleYourBusiness

In today’s noisy, fast-paced world, complexity is killing businesses. Too many tools, too many channels, and too many over-engineered systems are slowing you down, frustrating your customers, and burning out your team. 🚫 But here’s the truth: simplicity is your secret weapon in 2025.

In this episode of SoTellUs Time, Trevor Howard breaks down why simplicity is more powerful than ever, how it gives you a competitive edge, and the exact steps you can take to simplify your business, accelerate growth, and win more customers.

⏱️ What You’ll Learn in This Episode:
00:00 – Intro: Why Simplicity Wins in 2025
01:00 – The Problem: Complexity is Killing Businesses
04:00 – The Shift: Why Consumers Demand Simplicity Now
07:00 – Real-World Examples of Simplicity Driving Success (Apple, Chick-fil-A, Slack & more)
10:00 – 3 Ways to Simplify Your Business and Outpace Competitors
14:00 – Wrap-Up & Action Step for Growth

✅ Key Takeaways:

• Complexity slows decision-making, confuses customers, and hurts profits.

• Simplicity builds trust, speed, and clarity.

• Companies like Apple, In-N-Out, and Notion win by keeping things simple.

• In 2025, the businesses that simplify will dominate.

💡 3 Ways to Simplify & Win:

1. Simplify the customer journey – remove friction and make buying effortless.

2. Trim internal tools & processes – streamline communication and tech stacks.

3. Simplify your messaging – clarity beats cleverness every time.

🚀 Action Step: This week, pick ONE area of your business to simplify and see how much faster things move.

👇 Join the Conversation:
What’s ONE thing you’re simplifying in your business this week? Drop it in the comments or DM us—we’d love to hear from you!

🔗 Watch more episodes of SoTellUs Time here:
👉 https://www.youtube.com/@sotellus

📢 Stay Connected with SoTellUs:
🌐 Website: https://www.sotellus.com
📲 Follow us for more growth tips, marketing strategies, and business hacks!

✨ If you found this episode valuable, don’t forget to like, share, and subscribe. It helps more business owners discover these powerful strategies and grow faster in 2025.

#Simplicity #BusinessGrowth #MarketingTips #SoTellUsTime #BusinessSuccess #Entrepreneurship #AI #Automation #CustomerExperience #2025BusinessTrends

Are you running your business on mental fumes? 🤯 In this episode of SoTellUs Time, Trevor & Troy Howard reveal the silent business killer you might not even realize is holding you back — decision fatigue. With over 35,000 decisions made every day, it’s no wonder entrepreneurs and business owners end up mentally drained, making slower and poorer choices that cost time, money, and opportunities.

Whether you’re a small business owner juggling hiring, pricing, marketing, and scheduling, or a CEO trying to drive growth, decision fatigue can sabotage your productivity, profits, and peace of mind. But the good news? You can fix it — and fast.

What You’ll Learn in This Episode:
✅ What decision fatigue really is and how it impacts your business performance
✅ Why decision overload slows growth, kills creativity, and delays important opportunities
✅ 5 proven strategies to reduce decision fatigue so you can make smarter, faster business decisions:

1. Automate the Small Stuff – Save brainpower for big decisions

2. Limit Your Choices – Reduce mental overload with pre-approved options

3. Batch Your Decisions – Dedicate set times to approve, decide, and move forward

4. Delegate Wisely – Empower your team with parameters for independent decision-making

5. Protect Your Peak Hours – Make your biggest decisions when your brain is at its sharpest

Why This Matters:
Your brain is your most valuable business asset. When you spend it on low-level decisions, you weaken your ability to solve high-level problems that actually move your business forward. In this episode, you’ll learn how to free up mental bandwidth, focus on what matters most, and accelerate your growth without burning out.

Memorable Quote:
💡 “Your brain is your most valuable business tool — don’t waste it on deciding what’s for lunch.”

Perfect For:
✔ Entrepreneurs & small business owners
✔ CEOs & executives
✔ Marketing & operations leaders
✔ Anyone who wants to boost productivity and avoid mental burnout

📌 Watch more episodes of SoTellUs Time for expert tips on business growth, marketing strategies, and productivity hacks:
https://www.youtube.com/@sotellus

📲 Follow SoTellUs for daily business tips:
Instagram: https://instagram.com/sotellus
Facebook: https://facebook.com/sotellus
LinkedIn: https://linkedin.com/company/sotellus

🎧 Listen to SoTellUs Time Podcast on the go:
Apple Podcasts: https://podcasts.apple.com/us/podcast/sotellus-time
Spotify: https://open.spotify.com/show/sotellustime

Timestamps:
00:00 – Intro & relatable hook
01:00 – What is decision fatigue?
03:00 – Why it’s a major business problem
06:00 – 5 strategies to beat decision fatigue
14:00 – Recap & takeaway
14:30 – Call to action

#DecisionFatigue #BusinessProductivity #EntrepreneurTips #BusinessGrowth #ProductivityHacks #SmallBusinessTips #BusinessMindset #SoTellUsTime #EntrepreneurLife #BusinessSuccess

Ever wondered why some businesses flourish while others fizzle out quickly? It all boils down to playing the long game. In today's fast-paced world, it’s easy to chase instant gratification. But lasting success—real, sustainable growth—comes from decisions made today that pay off months or even years down the road.

🌱 "The best time to plant a tree was 20 years ago. The second-best time is today." 🌱

In this compelling episode of SoTellUs Time, we're diving deep into why the strategic decisions you make now shape the future of your business. Hosts Trevor and Troy Howard, experts with a proven track record of generating millions in revenue, break down the crucial concept of delayed outcomes in business.

🔑 What You'll Discover:

✔️ The Lag Between Action and Result: Learn why patience isn’t just a virtue but an essential business skill. We'll explore why marketing campaigns, hiring practices, and operational changes often require months to yield meaningful results.

✔️ Patience: Your Secret Superpower: Uncover why pivoting too quickly can derail your success. We'll share real-world examples like The Post Place story, emphasizing the importance of evaluating progress through checkpoints and leading indicators.

✔️ Taking Action Now for Future Results: If you’re aiming for exceptional results next quarter or next year, your strategic actions must start today. We'll cover vital areas to invest in right now, including team training, marketing upgrades, operational efficiency, and building robust referral and review systems.

🔥 Immediate Steps to Transform Your Business:

• Invest in your team through comprehensive training.

• Upgrade your marketing strategy to align with future goals.

• Streamline operations with efficient systems and software.

• Build an automated referral and review engine.

🎯 Actionable Insights:

1. Set clear checkpoints and consistently track your progress.

2. Focus on leading indicators—not just lagging results—to stay ahead.

3. Identify what kind of business you want in 6–12 months and start taking steps today.

💡 Episode Takeaways:

Your business's future depends entirely on today's strategic decisions. Resist the temptation for immediate gratification and invest in sustainable, strategic moves that will position you ahead of your competition.

📢 Your Action Item:

This week, choose one significant long-term investment and commit to it. Write down a clear goal for the next 6–12 months and determine exactly what actions are required today to achieve it. Stay consistent, and watch your business thrive!

🚀 Ready to grow your business exponentially? Subscribe to the SoTellUs Time Podcast for weekly insights, strategies, and proven methods to propel your business to new heights: 🔗 Subscribe Here

✨ Connect with us:

• 🌐 Website: https://sotellus.com

• 📸 Instagram: https://instagram.com/sotellus

• 👍 Facebook: https://facebook.com/sotellus

📌 Watch more from SoTellUs Time:

• Mastering Customer Reviews for Explosive Growth

• Automating Your Business: How to Boost Efficiency

• Effective Marketing Strategies for Small Businesses

🔖 Hashtags: #BusinessGrowth #LongTermStrategy #EntrepreneurTips #BusinessSuccess #StrategicPlanning #FutureProofBusiness #MarketingStrategy #BusinessDecisions #DelayedGratification #BusinessAdvice #ScalingABusiness #SmallBusinessTips #Entrepreneurship #BusinessMindset #BuildingABrand #BusinessDevelopment #SuccessHabits #GrowingACompany #SmartInvestments #ConsistencyInBusiness

🚨 Subscribe now and turn today’s decisions into tomorrow’s success! 🚨