Disinformation Specialists at Their Very Best

Social Media: Vessels of Misinformation Social Media — A Vessel of Untruths

The entire globe is facing information wars of an unprecedented nature. Social media is the transporter of misinformation and disinformation. Big Tech has been under fire for not implementing enough measures to uphold the democratic process and increase transparency. These platforms are the primary sources of (fake)news across the globe, and even with efficient fact-checkers, they cannot filter out the untruths, which travel further and faster than facts.

Summary of Perils Human beings are inherently complacent and callous about affairs that do not personally disrupt their lives. With over 2.77 million users, social media is one such universal disrupter. Digital platforms are the most convenient mode of communication to keep in touch with loved ones, entertainment news, and engaging with like-minded people and brands. However, with the advent of social media, society has been introduced to numerous afflictions like cyberbullying, teen depression, hate speech, false information surrounding democratic processes, the coordination of terrorist groups, and many more. There have been documented lynchings and deaths in many parts of India due to false news spread via social media. These attacks have been aimed at religious minorities in an effort to establish an authoritarian Hindu Nationalist government in India. In a more recent news discovery, these same Hindu Nationalists have been found to be spreading their right-wing agenda through the Indian American diaspora to influence the 2020 US Presidential election. The 2016 US Presidential election has already been tainted due to propaganda spread by external parties on social media. Our sovereignty seems to have been compromised and the 2020 US Presidential election has been described as a billion-dollar disinformation war.

The Coronavirus pandemic suffered at the hand of misinformation spread via social media as well. Our leaders failed us, media outlets failed us, and misinformation on social media platforms became the nail in the coffin. Some examples of misinformation were bogus treatments and cures, conspiracy theories about the origins of the virus, and inaccurate information on testing facilities.

What Next? Sinan Aral, author of “The Hype Machine: How Social Media Disrupts Our Elections, Our Economy, and Our Health — and How We Must Adapt.” aptly draws attention to move past the discussion of whether “Social Media is Good or Bad”. He encourages us to deliberate over how we must adapt and consciously nudge ourselves to be more reflective, leading with values that make us a flourishing society. The ad-based revenue model to capture audience attention, which is a precursor to persuasion, must be re-engineered. It is the 21st century and social media platforms are still allowing heinous and vile content to be published under the garb of “freedom of speech”. The people must take action and ensure these gigantic corporations running information across platforms are regulated and that they align themselves with principles and ethics that hold people accountable for malicious and irresponsible acts. Corporate corruption must cease to exist in the government. Integrity is an unknown characteristic in many global leaders today, who are willing to lie, cheat, and deceive to benefit their agenda and themselves. Therefore, people must gain awareness, protect themselves and their loved ones from these vicious establishments.

Preserve our Empathy The air of racial tension around the world is burdensome. Empathy heals divides. Empathy’s most avid promoters have strongly felt its absence. The current global climate rewards the pursuit of self-serving goals. That is exactly what the big technology companies, pharmaceuticals, and corporations are doing. The world needs more than just lip-service from these organizations. I urge all of us to be more cognizant of the struggles of people different from us and hold institutions accountable for unjust activities. Parents, educators, teachers must instill future generations with a strong sense of empathy. With the current trend, we are not far from a catastrophic crisis that transcends borders and races. Digital applications do make our life more colorful, but we must be very cautious about the hype surrounding social media platforms.