• Social Pulse Podcast: Retail Edition

  • De: Mike Allton
  • Podcast

Social Pulse Podcast: Retail Edition Por arte de portada

Social Pulse Podcast: Retail Edition

De: Mike Allton
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  • Resumen

  • Join award-winning marketer Mike Allton as he peels back the curtain with retail social media and community managers just like you, unveils the issues they've been struggling with the most, and explores how they've overcome those challenges. Each episode is an honest and frank look at what marketers go through - from awful algorithms to terrific trends - and ideas that you can apply to your own business. Whether you're leading the department or boots on the ground, Social Pulse Podcast: Retail Edition will help you expand your knowledge, address your challenges, and apply successful social media marketing strategies in the years to come. Ready to get your engagement up? Then it's time to sign up. Subscribe today. Brought to you by Agorapulse: the #1 rated social media management solution trusted by over 3,000 agencies. Learn more at www.Agorapulse.com. Produced and Hosted by Mike Allton
    2024-present
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Episodios
  • The Social Media Landscape for Retail Brands in 2024

    The Social Media Landscape for Retail Brands in 2024
    Jul 5 2024
    In this engaging panel discussion, we let these retail industry experts give you their best marketing recommendations and predictions for the coming year. You'll leave this session feeling excited and empowered to tackle social media marketing in 2024 During this discussion originally recorded during Social Pulse Summit: Retail Edition, host Mike Allton brought in a variety of experts to weigh in on how the retail industry, and social media specifically, is changing. Learn more about GUESTS Connect with Mike Allton on LinkedIn Connect with Robin Dimond on LinkedIn Connect with Ron Thurston on LinkedIn Connect with Miya Knights on LinkedIn Connect with Hana Ben-Shabat on LinkedIn Connect with Cathy Hotka on LinkedIn Resources & Brands mentioned in this episode Agorapulse Fifth & Cor OSSY Retail Technology magazine Gen Z Planet Cathy Hotka & Associates Learn more about Agorapulse with a free demo Show Notes & Transcript: https://www.agorapulse.com/blog/social-media-trends-for-retail-what-you-need-to-know Brought to you by Agorapulse: the #1 rated social media management solution. Produced and Hosted by Mike Allton, Head of Strategic Partnerships at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.
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    27 m
  • Generative AI And Its Impact On Your Role In Retail Marketing

    Generative AI And Its Impact On Your Role In Retail Marketing
    Jun 20 2024
    A panel of experts discussing various ways for businesses to use generative AI in their daily workflows. AI isn't scary, anyone can do it, and they should walk away with at least one practical action item they can implement today. During this discussion originally recorded during Social Pulse Summit: Retail Edition, host Mike Allton brought in a variety of experts to weigh in on how AI is improving and impacting retail marketing. Learn more about our guests: Connect with Dustin W. Stout on LinkedIn Connect with Kate Bradley Chernis on LinkedIn Connect with Anne Cheng on LinkedIn Resources & Brands mentioned in this episode Magai Lately Supercharge Lab Learn more about Agorapulse with a free demo Jay Baer Sigmund AI Show Notes & Transcript: https://www.agorapulse.com/blog/generative-ai-and-its-impact-on-your-role-in-retail-marketing Brought to you by Agorapulse: the #1 rated social media management solution. Produced and Hosted by Mike Allton, Head of Strategic Partnerships at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.
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    30 m
  • Heart Over Hype: The Shift to Connection-Based Social Media Marketing

    Heart Over Hype: The Shift to Connection-Based Social Media Marketing
    Jun 13 2024
    Have you ever felt bombarded by advertisements the second you scroll through your social media? What if instead, you found posts that resonated with your personal experiences, or content that genuinely made you feel connected to a brand? Would you be more inclined to stay loyal to that brand? Today, we're challenging the conventional use of social media as merely a sales tool. Our guest, Caroline Shaheed, an expert in social media strategy for retail, brings us insightful perspectives on how shifting the focus from selling to connecting can transform customer loyalty and brand presence. Caroline has demonstrated through her work that hard sales tactics on platforms like Instagram and Facebook might not be as effective unless you're on Pinterest, which plays by different rules. But why is Pinterest different? And how does Caroline use this to the advantage of the brands she works with? Listener, you might be surprised to learn the strategic pivots that could also benefit your brand. Today, Caroline is here to distill her strategies and share why the mantra 'connect first, sell later' could be your key to success. Stay tuned as we dive deeper into this approach, backed by compelling results and transformative insights. Social Pulse Podcast host Mike Allton asked Caroline Shaheed about: ♉️Understanding the Importance of Connection Over Sales: The audience will learn why building genuine connections with customers on social media is more effective for long-term brand loyalty than direct selling tactics. Caroline will share how brands can achieve this shift in focus and the positive impacts it can have on their overall marketing strategy. ♉️Insights into Platform-Specific Strategies: Caroline will provide insights into why platforms like Pinterest can effectively use direct selling strategies, contrasting this with other social media platforms where engagement and content resonance are crucial. This will help listeners tailor their approaches based on platform-specific nuances. ♉️Leveraging Analytics to Refine Social Strategies: Listeners will gain an understanding of how to use analytics not just to measure outcomes but to inform and drive future content strategies. Caroline will discuss the role of data in crafting content that truly resonates with the target audience, which is key for authentic connection and engagement. Learn more about Caroline Shaheed Connect with Caroline Shaheed on LinkedIn Connect with Caroline Shaheed on X Connect with Caroline Shaheed on Instagram Resources & Brands mentioned in this episode Indigo Books & Music Learn more about Agorapulse with a free demo Nike Capcut Filter Microsoft Canada Dasani Nestle Love Pop Previous episode with Jenna Galardi from Feedonomics  Show Notes & Transcript: https://www.agorapulse.com/blog/shift-to-connection-basedmarketing Brought to you by Agorapulse: the #1 rated social media management solution. Produced and Hosted by Mike Allton, Head of Strategic Partnerships at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.
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    42 m
Gestión Marketing Economía
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