If you’ve ever hesitated to put your voice “out there” because you’re not the “right” size, shape, age, race, gender, orientation, know that you’re not alone. But it’s time to step up and be heard:

Why it’s harder to sashay on stage with your megaphone when you’re different from the norm in your community (and yet you’ll be more memorable when you do).

How creating a routine—a schedule—can keep the fear harnessed.

Enlisting a partner(s)-in-crime to push you forward or back you up.

Scoping out the “competition” to remind yourself of how you’re different—and why you need to publish.

Using archetypes to rise above traditional thinking and claim a unique niche in your marketplace.

LINKS

Rochelle Moulton Email List | LinkedIn | Twitter | Instagram

BOOK A STRATEGY CALL WITH ROCHELLE

RESOURCES FOR SOLOISTS

Join the Soloist email list: helping thousands of Soloist Consultants smash through their revenue plateau.

Soloist Events: in-person events for Soloists to gather and learn.

The Authority Code: How to Position, Monetize and Sell Your Expertise: equal parts bible, blueprint and bushido. How to think like, become—and remain—an authority.

TRANSCRIPT

00:00 - 00:39

Rochelle Moulton: Walking into a gym full of more or less fit people when you're struggling with your weight and fitness requires a certain kind of courage. The wrong coach, and I've witnessed a few of them, could easily make you turn around and never come back. Hello, hello. Welcome to the Soloist Life podcast, where we're all about turning your expertise into wealth and impact. I'm Rochelle Moulton. And today, I want to tell you a quick story and then talk about why your voice needs to be out there and we can talk a little bit about the how. So I

00:39 - 01:14

Rochelle Moulton: go to a gym where you have the option of buying sessions with 1 of their staff personal trainers. Now I've been a member there for about 5 years, so I've seen trainers come and go. And with few exceptions, they're usually in their 20s or early 30s, incredibly fit with the patience to work with whoever walks through the door. Sometimes, when I have nothing better to do, I eavesdrop on their conversations with clients to hear how they encourage or explain or just shoot the breeze. And it's kind of fun, you know, professionally really to see their techniques

01:15 - 01:52

Rochelle Moulton: and personality and action with all different kinds of people. But every once in a while, an outlier shows up. And I've been watching this 1 guy who's been around maybe a year. He doesn't look like any of the usual characters. He appears maybe 30 to 40 pounds overweight, and he wears their uniform in a baggy style, not like any of the other gym gods. And he seems like a nice enough guy, and he has 1 of the most infectious laughs I've ever heard. But I...

Have you ever considered moving yourself and your business to a new country? Content marketer Casey Kelly-Barton did just that and shares her challenges and opportunities as an ex-pat:

Her journey to niching into the intersection of three related niches— including how niching bumped up her revenue and reduced her hours worked.

Meeting the challenges to building a business while single-parenting after a divorce (and the most freeing thing she let go of).

Why she decided to move countries with her business—and how long she let the idea simmer first.

How she identified and evaluated target locations including the resources she tapped to explore the expat experience in advance.

The dividends from intensely focusing on that critical first year of transition.

LINKS

Casey Kelly-Barton Website | LinkedIn

Rochelle Moulton Email List | LinkedIn | Twitter | Instagram

BIO

Casey Kelly-Barton provides content marketing and brand development for B2B companies in cybersecurity, fintech, and fraud prevention.

When she started her business, she was a newly single parent looking for ways to make the most of her writing and strategy skills.

Now, her business is well established with a roster of clients she enjoys working with, her kids are grown and she works from Portugal, where she moved in late 2023.

BOOK A STRATEGY CALL WITH ROCHELLE

RESOURCES FOR SOLOISTS

Join the Soloist email list: helping thousands of Soloist Consultants smash through their revenue plateau.

Soloist Events: in-person events for Soloists to gather, connect and learn.

The Authority Code: How to Position, Monetize and Sell Your Expertise: equal parts bible, blueprint and bushido. How to think like, become—and remain—an authority.

TRANSCRIPT

00:00 - 00:28

Casey Kelly-Barton: So I started researching and I was very methodical. I made a list of countries that met my criteria for like weather, time zones, languages, blah, blah, blah. And so I was looking at Latin America and Central America pretty carefully because I speak Spanish. My parents are still in Texas. It would be time zone friendly for my American clients. And then both my kids ended up in the EU.

00:32 - 01:11

Rochelle Moulton: Hello, hello. Welcome to the Soloist Life podcast where we're all about turning your expertise into wealth and impact. I'm Rochelle Moulton and today I'm joined by Soloist and new expat, Casey Kelly Barton. She provides content marketing and brand development for B2B companies in cybersecurity, fintech, and fraud prevention. When she started her business, she was a newly single parent looking for ways to make the most of her...

Demand is feeling lighter—you’re getting fewer inquiries or buyers seem to be more price-sensitive and you’re starting to worry about the economy. What do you do next?

Why it doesn’t matter what the economy is doing when you play your own game.

How “Mariah” added a new revenue stream when her primary one started losing steam (and a low-risk way to experiment with pricing).

A tiny niching down test that can pay big dividends.

Why experimenting with tactics can sometimes uncover a profitable new direction.

When to consider offering group options including paid communities.

LINKS

Rochelle Moulton Email List | LinkedIn | Twitter | Instagram

BOOK A STRATEGY CALL WITH ROCHELLE

RESOURCES FOR SOLOISTS

Join the Soloist email list: helping thousands of Soloist Consultants smash through their revenue plateau.

Soloist Events: in-person events for Soloists to gather and learn.

The Authority Code: How to Position, Monetize and Sell Your Expertise: equal parts bible, blueprint and bushido. How to think like, become—and remain—an authority.

TRANSCRIPT