Mallory Schlossberg's multi-faceted career spans brand management, theater, and editorial work, positioning her uniquely at the intersection of creativity and experience. Recently, the award-winning creative joined Paige Buck on the "Solution Seekers Podcast" to discuss her journey, the evolution of marketing, and the magic of mixing music, theater, and brand storytelling. Her vibrant career includes roles with Google Cloud, Google Fiber, Whole Foods Market, and Hearst Digital Media, where she has consistently crafted compelling stories and immersive experiences. This hybrid background allows her to blend theatrical elements into brand storytelling, making her campaigns both innovative and deeply engaging.

Mallory's achievements in marketing are noteworthy, with a focus on creating impactful brand experiences akin to directing a play, requiring an understanding of audience, narrative, and emotional resonance. Recognized in 2023 as one of Chief Marketer Pro and Event Marketer's Top Women in Marketing, her ability to push creative boundaries and center the attendee in every experience she creates has been lauded. Despite the challenges of the pandemic and the shift to virtual events, Mallory's innovative thinking and adaptability have been crucial to her success. Beyond marketing, her passion for theater as a director, performer, and writer, along with her work as a musical improv instructor, underscores her belief in the transformative power of creativity. Her journey offers valuable lessons on versatility, innovation, and risk-taking, inspiring others to rethink their creative approaches.

In the latest episode of “Solution Seekers,” host Paige Buck sits down with Shea Cibulsky, Senior Marketing Manager of Global Adoption and Retention Events at Adobe. The conversation dives into the intricacies of running successful customer learning event programs, focusing on “Experience Makers: The Skill Exchange.” This program emerged as a response to disjointed and ineffective events previously run by various Adobe business units. Through research and direct conversations with Adobe users, the Skill Exchange was designed to offer a seamless and engaging customer experience. One key takeaway is the importance of understanding what the audience truly wants: a blend of peer insights and company knowledge to ensure rich, actionable content.

Shea elaborates on how continuous touchpoints with her team and advanced technology like Cvent have revolutionized their workflow. By employing an automated speaker resource portal, the onboarding process for their latest event—with 70+ speakers—was streamlined and received enthusiastic participant approval. Shea also articulates how crucial it is to measure the program’s impact using metrics that not only track attendance but product and solution usage as well. This evolving approach has been instrumental in optimizing both speaker and attendee experiences, exemplifying how robust feedback mechanisms and cutting-edge tech can elevate event programs in a digital-first world.

In the latest episode of the “Solution Seekers Podcast" hosted by Paige Buck, Pierce Larick, the visionary founder and CEO of New Revolution Media, shares deep insights into his entrepreneurial journey, highlighting the balance between creative innovation and the nuances of business leadership.

Pierce shares his transition from a solo photographer to leading a video production team, emphasizing the importance of embracing diverse team dynamics and maintaining a positive work culture. He introduces a unique "no a**hole policy" to safeguard team morale and productivity and discusses educating clients on the creative process to better align project outcomes with client expectations. This strategic approach to client interaction, combined with a commitment to fostering strong industry relationships, plays a crucial role in his company's success.

Larick also delves into the less-discussed aspects of entrepreneurship, such as the mental health challenges that come with running a business. He highlights the importance of support networks, particularly through groups of fellow entrepreneurs who understand the unique pressures of the industry. A case study of a successful campaign for Lululemon illustrates how granting creative freedom can lead to content that not only satisfies but exceeds client expectations, setting new benchmarks in storytelling.

This podcast episode offers a wealth of insights for entrepreneurs on balancing strategic decision-making with creative passion and interpersonal relationships to thrive in business. Larick's journey underscores the importance of combining strategic planning with a passion for creativity and sincere interpersonal relationships. This balanced approach not only helps navigate the challenges of entrepreneurship but also contributes to a rewarding and successful business venture.