When you’re investing your hard-earned money and time into any project for your business, you absolutely want to set it up for success. But what can you do as a client to ensure that your branding or website project is the very best it can be and that your designer or copywriter can understand what you’re looking for?

In this episode, I cover four main elements to have in place before you hire someone to help you:

1. Make sure you know who you are as a business - what you offer, who you offer it to, how you offer it uniquely, the problem you solve, and so on.
   
   
   
2. Make sure you know your aesthetic and what “feels like you.” - what’s your personal style? As a personal brand, you’ll probably want this to come through so it captures your essence.
   
   
   
3. Make sure you have the time to devote to the collaboration. Don’t assume because you’re outsourcing it won’t require any of your time.
   
   
   
4. Make sure you have the budget saved up to hire the right person for the job, not just the cheapest.

Feel free to DM me @soulstirringbranding on Instagram

or jump onto soulstirringbranding.com for more info.

You might be wondering what length of sales page performs better. We’ve all seen the really long-form sales pages a lot of courses use for example. Is that what’s required? Or is it overwhelming for people and “death by scroll”?

In this episode, I outline all the considerations you would need to make. Some of the key things to consider are:

1. What is your offer - is it low-cost or high-investment

2. Who will be viewing your sales page? Will they be “Warm” or “Cold” leads?

3. How easy is your offer to understand?

4. Are you comfortable optimising your sales page to ensure it loads fast even with a longer style page?

5. How urgently do people want a solution?

We also discuss the different types of buyers and how to keep everyone happy:

Buyer 1: Wants all the information to feel comfortable to make a purchase. Needs a lot of convincing and social proof. Wants to know exactly what they’re going to get in detail.

Buyer 2: Doesn’t need a lot of convincing, is potentially a repeat customer of yours or a “warm lead” who knows you well, just needs to know the core info and is ready to buy. Wants the “Fast Track”.

And we discuss how our own biases and information-digesting/buying styles can influence how we approach a sales page.

Feel free to DM me @soulstirringbranding on Instagram

or jump onto soulstirringbranding.com for more info.

Whether it is photo shoots, client meetings, videos or photos that you're taking for social media or other marketing, speaking at events, networking events, basically where you are showing up as the face of your brand, should you be wearing colors that align to your sort of core colors that you put on your website, and into your graphic posts on social media and in your email newsletter?

Hopefully, you are using your brand colors consistently in the graphics you’re creating in Canva, or on your website, right? That stuff should be obvious. But showing up as the face of our business, we are an extension of that brand presence. We are another ‘touchpoint’ with our brand.

In an ideal world, your clothing and your clothing style, should ideally align with your brand as a whole, because we want to tell a consistent story.

But as I break down in the episode, if having to show up perfectly in the right colours (even if those clothes are in the wash) is a barrier to you being visible and creating content, then that’s not helping your business either! So finding some middle ground is good.

In the episode, I discuss how you should consider at least some of your brand colours to be colours that suit you. So understanding what your season is can be helpful.

Want a free tool to figure out your personal colour season? Check out this app I reference in the episode here.

Feel free to DM me @soulstirringbranding on Instagram

or jump onto soulstirringbranding.com for more info.