• Southwest Airlines Makes Historic Change to Boarding Process

  • Jul 25 2024
  • Duración: 2 m
  • Podcast

Southwest Airlines Makes Historic Change to Boarding Process  Por  arte de portada

Southwest Airlines Makes Historic Change to Boarding Process

  • Resumen

  • Southwest Airlines has announced a shift to assigned seating, changing its boarding process for the first time since 1967. This change arises from detailed research and customer feedback, showing 80% of current and 86% of potential customers prefer assigned seating. The airline plans to offer assigned and premium seating options on all flights, aiming to attract more travelers. Bob Jordan, President and CEO, confirmed that the change will impact many aspects of the company and follows hints of potential boarding changes after a lackluster Q1 2024 earnings report. Following the announcement, the airline's stock value rose by 6.4% in 24 hours. Specific details on the implementation will be revealed in September.

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