While I no longer work in the treatment room, I’m an aesthetician at heart, and when I attended a recent DermaConcepts event in the DMV area, I had the pleasure of sitting in on one of Toni Lee Roldan-Ortiz’s presentations focused on the unique science of Vitamin A delivery that DermaConcepts delivers through their Environ line.

I gleaned a ton of new insights during that presentation, and since Addo Aesthetics is a strategic partner with DermaConcepts, I knew I had to have Toni Lee on the show.

Toni Lee has over 30 years in the beauty industry where she began as a television and celebrity makeup artist, and with time, followed her passion into skincare and became a licensed esthetician who also holds certifications in paramedical camouflage makeup, Pastiche Advanced Skin Analysis, and Oncology Aesthetics.

With extensive experience at a prominent plastic surgery office in New York where she helped grow the practice, train the team, and create treatment protocols as well as build sales as their lead aesthetician, Toni Lee eventually shifted into her current role as a National Master Trainer and Sales Manager for DermaConcepts, the exclusive distributor of Environ Skin Care in the USA, where she trains physicians, nurses and estheticians on the leading science and skincare that Environ delivers.

In this episode, we discuss:

• The importance of Vitamin A for everyone and many skin conditions

• The science behind how DermaConcepts is delivering Vitamin A in their Environ products

• Why lipid forms of Vitamin A are more beneficial to achieving best results for our client regardless of skin condition or season

To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/391

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

Sales – the lifeblood of business, but the thing that makes most Spa CEOs shrink back for fear of being too salesy, slimy, pushy, insert any other cringe-inducing adjective here. Even if you’ve forced yourself to bite the bullet with selling and muscle through it, I promise sales conversations don’t need to be something you fear or white-knuckle your way through.

I want you to have a total reframe on what it means to sell, and here to guide you through it is my guest, and a beloved member of Team Addo, Eugene Vassilas. Eugene is a Sales Trainer and Growth Consultant who helps overthinking Spa CEOs shift into confident leaders who approach sales strategy through empathetic communication, and if you’ve ever had the pleasure of having a call with him through our Team Addo channels, you know how he embodies this practice of sales as service.

Tune in as we discuss:

• Detaching yourself from the outcome of sales conversations and how to view sales as a form of service through empathy and empathetic listening
• Developing your sales mindset and tangible practices for how to show up for a sales call
• Approaching sales conversations with an evidence-based strategy, which allows you to dig deeper with your client or potential client
• The importance of personal self-care practices and boundary-holding for successful sales conversations as well as tips for overcoming the fear of sales calls, leading sales conversations when a client asks for “everything,” and getting clear on goals and intentions through selling

To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/390

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

We love to talk strategy and marketing here on the Spa Marketing Made Easy podcast, but every now and again we bring you a “talk shop” style episode with a focus on a new aesthetic product or modality that we think is worth the buzz.

In this week’s episode, we have return guest, Jaclyn Luongo, joining us on the mic to share all about PDO Max’s new skin booster, LúmEnvy™.

Jaclyn is the Director of Sales & Business Development for PDO Max and was last on the show when they debuted their AfterGlo™ product. Jaclyn is not only a fantastic source of knowledge on these products and how they work to benefit the skin and enhance your client’s results, but she’s also an incredible aesthetic industry expert who speaks to how you can maximize the profitability of PDO Max’s suite of products.

In this episode, we discuss:

• The latest product and skin booster by PDO Max, LúmEnvy™

• What LúmEnvy™is, how it can boost your client’s results and the 4 key ingredients in this skin booster

• Ideal client candidates for LúmEnvy™ and how to integrate this new product into your existing menu of treatments

• Breaking down the cost of LúmEnvy™and thoughts on pricing and packaging for profitability

To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/389

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.