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Did you know that 75 percent of women experience significant life changes and stressors during midlife? In this episode of Spark & Ignite Your Marketing, we are joined by Lisa Boehm, a coach for midlife moms who are burnt out, overwhelmed, and seeking more joy. Lisa’s journey from oncology to grief coaching is one of profound transformation and resilience. We also delve into her entrepreneurial journey and her marketing tactics to grow her business. Listen to her inspiring story and gain actionable insights to navigate your midlife transitions.

Key Topics Covered:

1. The Power of Resilience: How Lisa turned personal tragedy into a mission to help others.
2. Midlife Transitions: Practical advice for navigating the unique challenges women face during midlife.
3. Entrepreneurial Insights: Lisa's marketing tactics and business strategies that have fueled her success.
4. Hope and Healing: Insights into maintaining hope and finding joy even in the darkest times.

Lisa’s journey is a testament to the power of resilience. After a successful career in oncology, she found herself at a crossroads following the tragic loss of her 17-year-old daughter, Katie, in a car accident. This devastating event prompted Lisa to reassess her life and career, leading her to become a grief educator.

She has successfully navigated the transition from a traditional career to running her own business. In this episode, she shares her marketing strategies, emphasizing the importance of authenticity and connection. Lisa discusses how embracing her true self and sharing her story has helped her build a strong, supportive community. She also highlights the significance of using social media effectively and the value of connecting with other entrepreneurs.

Follow Lisa:
Rising Strong Mental Health & Resilience Podcast (risingstrongpodcast.com)
Lisa K. Boehm | Instagram
Lisa K. Boehm | LinkedIn

P.S. Ready to spark your unique opportunities and ignite your marketing?

1. 📞 Schedule a Complimentary 15-minute Fit Call and let’s delve into your goals and answer any questions you may have.
2. 📘 Read Beverly's book Marketing For Entrepreneurs a quick guide filled with actionable steps to help make your brand and business shine even brighter. 🎙️Or listen to Beverly's Podcast where she interviews entrepreneurs to get inspired and gain new business and marketing insights.
3. 🎓 Learn more about marketing and Enroll in Our Courses designed to bring clarity to your business efforts. They're easy-to-understand and self-paced, perfect for busy entrepreneurs like you.

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Join Beverly Cornell in this episode of the Spark & Ignite Your Marketing Podcast as she talks about the future of SEO and what's changing in 2024. SEO is an ever-evolving field, and staying on top of the latest trends is crucial for maintaining your online presence. Whether you're a seasoned marketer or new to the game, this episode will help you navigate the changes and optimize your strategy for the coming year. Listen now on your favorite streaming platforms or watch on YouTube!

Key topics covered:

1. Enhanced User Experience (UX): Learn how page load speed, mobile friendliness, and intuitive navigation are more crucial than ever.
2. AI and Machine Learning: Discover how Google's RankBrain and other AI advancements are reshaping SEO.
3. Voice Search Optimization: Find out how to tailor your content for the growing use of smart speakers and virtual assistants.

Listen now on your favorite podcast platform or watch the episode on YouTube. Don't miss out on these essential SEO tips to boost your rankings and drive more traffic to your site!

P.S. Ready to spark your unique opportunities and ignite your marketing?

1. 📞 Schedule a Complimentary 15-minute Fit Calland let’s delve into your goals and answer any questions you may have.
2. 📘 Read Beverly's book Marketing For Entrepreneurs a quick guide filled with actionable steps to help make your brand and business shine even brighter. 🎙️Or listen to Beverly's Podcast where she interviews entrepreneurs to get inspired and gain new business and marketing insights.
3. 🎓 Learn more about marketing and Enroll in Our Coursesdesigned to bring clarity to your business efforts. They're easy-to-understand and self-paced, perfect for busy entrepreneurs like you.

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In this episode of Spark and Ignite Your Marketing, we had the pleasure of interviewing Safina Mahmood, a dedicated photographer with over 15 years of experience. Safina’s journey from teaching to founding Safina’s Photography is filled with inspiring moments and actionable insights for entrepreneurs.

Key Topics:

1. The Transition from Education to Photography:
   • Safina’s journey began as a high school photography hobbyist. Her transition into professional photography was sparked by the need for a side hustle to supplement her income as a teacher. This story is a testament to following one's passion and turning it into a thriving business.
2. The Importance of Authentic Photography:
   • Safina’s unique ability to connect with families, especially children with disabilities, sets her apart. Her authentic approach not only captures beautiful moments but also helps clients feel seen and valued. Authenticity is crucial for brand photography as it builds trust and connection.
3. Diversity and Inclusion in Photography:
   • Safina emphasizes the importance of representing diverse cultures and socioeconomic backgrounds in her work. Her commitment to offering pro bono services for families who can't afford professional photography highlights her dedication to inclusivity.

Follow Safina:
Safina Mahmood | LinkedIn
Safina Mahmood | Facebook
Safina Mahmood | Instagram

P.S. Ready to spark your unique opportunities and ignite your marketing?

1. 📞 Schedule a Complimentary 15-minute Fit Calland let’s delve into your goals and answer any questions you may have.
2. 📘 Read Beverly's book Marketing For Entrepreneurs a quick guide filled with actionable steps to help make your brand and business shine even brighter. 🎙️Or listen to Beverly's Podcast where she interviews entrepreneurs to get inspired and gain new business and marketing insights.
3. 🎓 Learn more about marketing and Enroll in Our Coursesdesigned to bring clarity to your business efforts. They're easy-to-understand and self-paced, perfect for busy entrepreneurs like you.

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Welcome to another episode of Spark & Ignite Your Marketing. In this episode, Beverly talks about the exciting world of AI and its impact on marketing for service-based businesses in 2024. AI, once seen as a futuristic concept, is now a transformative force that's revolutionizing how businesses operate and connect with their customers. As a service-based business owner, navigating the complexities of managing data, delivering exceptional customer service, and personalizing your marketing efforts all at once can be frustrating. It often feels like you're juggling a thousand tasks and constantly running out of time.

Artificial Intelligence (AI) can help by streamlining and optimizing these processes, allowing business owners to focus on what truly matters—growing their business.

Imagine having a powerful assistant that works tirelessly behind the scenes, ensuring everything runs smoothly and efficiently. That's the power of AI. And the best part? You don't have to do it alone. We are here to guide you through the adoption and implementation of AI, making it easy and accessible for your business. Let us help you harness the power of AI to ignite your marketing efforts, spark innovation, and blaze a trail to success.

P.S. Ready to spark your unique opportunities and ignite your marketing?

1. 📞 Schedule a Complimentary 15-minute Fit Calland let’s delve into your goals and answer any questions you may have.
2. 📘 Read Beverly's book Marketing For Entrepreneurs a quick guide filled with actionable steps to help make your brand and business shine even brighter. 🎙️Or listen to Beverly's Podcast where she interviews entrepreneurs to get inspired and gain new business and marketing insights.
3. 🎓 Learn more about marketing and Enroll in Our Coursesdesigned to bring clarity to your business efforts. They're easy-to-understand and self-paced, perfect for busy entrepreneurs like you.

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Welcome to another impactful episode of Spark & Ignite Your Marketing! I’m your host, Beverly Cornell, and today we will learn more about the world of advocacy and communications with a true expert. Danielle Gross, co-owner of ClearPoint Communications, joins us to share her 20+ years of experience in influencing lawmakers and making significant changes in Pennsylvania. Danielle’s journey from a first-generation college student to a business owner is inspiring and filled with actionable insights.

One of the most significant challenges in the advocacy industry is the lack of resources for groups that need the most help. Danielle discusses how some groups struggle to coordinate and gather the necessary resources to make a significant impact. This decentralization often leads to slower progress.

Episode Highlights:

• Danielle’s inspiring journey from a first-generation college student to a business owner
• The unique aspects of ClearPoint Communications and their approach to external lobbying
• Practical advice for entrepreneurs on building a reputation and maintaining integrity

Danielle shares invaluable insights on the evolution of advocacy tools, the importance of local relationships, and how to navigate the challenges in the industry. Her story is not only inspiring but also filled with actionable tips for anyone looking to make an impact in their community.

Follow Danielle:
online@clearpointpa.com
Danielle Gross | LinkedIn
Clear Point Communications

P.S. Ready to spark your unique opportunities and ignite your marketing?

1. 📞 Schedule a Complimentary 15-minute Fit Calland let’s delve into your goals and answer any questions you may have.
2. 📘 Read Beverly's book Marketing For Entrepreneurs a quick guide filled with actionable steps to help make your brand and business shine even brighter. 🎙️Or listen to Beverly's Podcast where she interviews entrepreneurs to get inspired and gain new business and marketing insights.
3. 🎓 Learn more about marketing and Enroll in Our Coursesdesigned to bring clarity to your business efforts. They're easy-to-understand and self-paced, perfect for busy entrepreneurs like you.

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Welcome to the latest episode of the Spark & Ignite Your Marketing Podcast, hosted by Beverly Cornell. Today, we're diving into a crucial topic: avoiding common marketing mistakes in 2024. Whether you're in health and wellness, the pet industry, or tech, these insights will help you sidestep the pitfalls many businesses encounter. Grab your coffee, settle in, and let's get started!

1. Ignoring Data Analytics: In 2024, data is more accessible and valuable than ever. Yet, many businesses still rely on gut feelings rather than solid data. For example, a tech startup launched a new app without tracking user behavior, missing out on crucial insights. On the other hand, a pet grooming service used data analytics to identify that their Facebook ads drove the most bookings, leading to increased appointments.
2. Inconsistent Branding: Your brand is your identity. Inconsistency can confuse your audience and dilute your marketing messages. Consider a candle-making business with a beautifully designed website but inconsistent social media branding. This disconnect can make potential customers question the professionalism of the business. In contrast, a dental practice with consistent branding across all platforms builds trust and recognition.
3. Not Engaging with Your Audience: Social media is a two-way street. Engage with your audience through comments, messages, and reviews to boost trust and loyalty. For example, a holistic pet clinic that interacts with pet owners on social media builds a strong community and positions itself as a trusted authority in pet care.
4. Neglecting Mobile Optimization: With more than half of web traffic coming from mobile devices, a non-mobile-friendly site can turn potential clients away. A wellness spa noticed a drop in online bookings and realized their site wasn't optimized for mobile. After redesigning it, they saw a significant increase in mobile bookings. Conversely, a tech service provider that ignored mobile optimization struggled with high bounce rates and low engagement.
5. Failure to Adapt to New Trends: The marketing landscape is always evolving. Sticking to outdated methods can leave you behind. Embrace new trends and technologies, like video marketing, to stay relevant. A doggie daycare using Instagram stories to showcase daily activities attracted new clients, while a wellness center offering virtual classes expanded their reach and client base.

P.S. Ready to spark your unique opportunities and ignite your marketing?

1. 📞 Schedule a Complimentary 15-minute Fit Calland let’s delve into your goals and answer any questions you may have.
2. 📘 Read Beverly's book Marketing For Entrepreneurs a quick guide filled with actionable steps to help make your brand and business shine even brighter. 🎙️Or listen to Beverly's Podcast where she interviews entrepreneurs to get inspired and gain new business and marketing insights.
3. 🎓 Learn more about marketing and Enroll in Our Coursesdesigned to bring clarity to your business efforts. They're easy-to-understand and self-paced, perfect for busy entrepreneurs like you.

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Did you know that 62% of people believe knowing a lawyer personally is the best way to find quality legal representation? In this episode of Spark & Ignite Your Marketing, host Beverly Cornell sits down with Lori Williams, a seasoned attorney and founder of Your Legal Resource PLLC. Lori shares her inspiring journey from a traditional divorce attorney to a trusted connector of legal services in Michigan.

Learn how Lori transitioned from practicing law to creating a business that bridges the gap between clients and the right legal representation. Discover the lightbulb moments that defined her career, including a transformative course at her church that helped her realize her true purpose: connecting people. Lori's story is filled with valuable insights on navigating the legal industry, building meaningful relationships, and maintaining a purpose-driven business.

In This Episode, You'll Learn:

• The importance of personal connections in finding quality legal representation.
• How Lori’s unique approach ensures clients find the perfect legal match.
• The challenges and triumphs Lori faced while building Your Legal Resource PLLC.
• Practical advice for entrepreneurs looking to align their career with their passion and purpose.

Tune in to hear Lori’s incredible journey and gain actionable tips to enhance your business.

Lori's Favorite Book

Purpose Driven Life by Rick Warren

Follow Lori

Your Legal Resource

P.S. Ready to spark your unique opportunities and ignite your marketing?

1. 📞 Schedule a Complimentary 15-minute Fit Calland let’s delve into your goals and answer any questions you may have.
2. 📘 Read Beverly's book Marketing For Entrepreneurs a quick guide filled with actionable steps to help make your brand and business shine even brighter. 🎙️Or listen to Beverly's Podcast where she interviews entrepreneurs to get inspired and gain new business and marketing insights.
3. 🎓 Learn more about marketing and Enroll in Our Coursesdesigned to bring clarity to your business efforts. They're easy-to-understand and self-paced, perfect for busy entrepreneurs like you.

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This video is a treasure trove of practical advice, tailored for small business entrepreneurs who are ready to redefine their marketing strategies and drive significant business growth. Over the next few minutes, you'll discover how to tap into the core elements that make your business unique, how to craft a compelling vision for the future, and how to embrace change to stay ahead in the dynamic world of marketing.

Many entrepreneurs struggle with distinguishing their business from countless others. Beverly reassures viewers that their entrepreneurial journey is as unique as their fingerprint, and it's time to let the world see that. This journey isn't just a path; it's a rich story filled with challenges, triumphs, and everything in between. With your unique path defined, the next step is to clarify your vision. Beverly guides viewers through a visualization exercise to help them see where they want their business to be in the future.

In the final section, Beverly discusses the importance of embracing change. The marketing landscape is constantly evolving, and staying adaptable is crucial for long-term success. Marketing has transformed with the advent of the internet, social media, and instant data analysis. Beverly explains how these innovations have revolutionized the way businesses connect with their audiences. From viral videos to targeted ads, the digital playground offers endless possibilities for creative and effective marketing.
Despite the changes in marketing tactics over the years, some principles remain timeless. She highlights three key principles that continue to drive successful marketing campaigns.

P.S. Ready to spark your unique opportunities and ignite your marketing?

1. 📞 Schedule a Complimentary 15-minute Fit Calland let’s delve into your goals and answer any questions you may have.
2. 📘 Read Beverly's book Marketing For Entrepreneurs a quick guide filled with actionable steps to help make your brand and business shine even brighter. 🎙️Or listen to Beverly's Podcast where she interviews entrepreneurs to get inspired and gain new business and marketing insights.
3. 🎓 Learn more about marketing and Enroll in Our Coursesdesigned to bring clarity to your business efforts. They're easy-to-understand and self-paced, perfect for busy entrepreneurs like you.

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