• Speak to Their Hearts: The Power of Donor Personas

  • Jul 8 2024
  • Duración: 21 m
  • Podcast
  • 5.0 out of 5 stars (1 calificación)

Speak to Their Hearts: The Power of Donor Personas  Por  arte de portada

Speak to Their Hearts: The Power of Donor Personas

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    Hey there, hi, and welcome back to Let’s Talk Fundraising! Have you ever felt like you’re just throwing spaghetti at the wall with your newsletters and appeals, hoping something sticks? In this episode, we dive into a game-changing concept that can transform the way you connect with your donors: donor personas.

    Join us as we break down what donor personas are and why they’re essential for effective fundraising. We'll explore how to create these personas, the steps to gather meaningful insights, and the magic that happens when you speak directly to your donors' hearts and passions.

    Imagine crafting messages that resonate so deeply with your supporters that they feel you’re speaking directly to them. Learn how to celebrate the small victories, nurture a sense of belonging, and foster long-term loyalty with your donors. Whether you’re dealing with diverse donor bases or targeting specific segments, this episode will equip you with the tools to tailor your communications and inspire greater engagement and donations.

    Grab a cup of coffee, settle in, and let’s unlock the power of donor personas together. Tune in to "Speak to Their Hearts: The Power of Donor Personas" and discover how personalized messaging can transform your fundraising efforts.

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Transformational; Full of Heart & Soul

Keith Greer, CFRE delivers a MASTER’S CLASS of fundraising’s greatest lessons. His podcast series #LetsTalkFundraising is –so brilliantly generous, chocked full of relevant, current and inspiring content. It would have taken years to curate such valuable knowledge. This is a treasure trove of “how to” fundraising strategies combined with the ever important – WHY—which resonates through his own life stories. The content is transformational; full of heart and soul.
Delivered at a lively pace, his passion was palatable and concepts were easy to understand. The generosity to share a plethora of proven strategies – to create a #Culture of Philanthropy was truly impressive. He gave the road map on “how to” effectively steward donors and sponsors, transform community engagement efforts, ways to ignite employee buy-in and boost the organizational brand and visibility.
As an International Speaker, I believe Keith is transforming the Philanthropic industry on a global scale. His innovative strategies shift “obsolete concepts” to something truly--sustaining and altruistic. Generating #AI is definitely a #fundraising game changer. The metrics, data and --- the important answers to – Why use AI in fundraising and How to get started? I highly recommend #LetsTalkFundraising podcast series, website resources and newsletter. It’s an Epic WINNER.
Lani Weigert, Hawai’i Care Choices Hospice, Community Engagement & Outreach Manager

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