Episodios

  • #6 - Mastering Your Marketing Material

    #6 - Mastering Your Marketing Material
    Dec 2 2025
    In this episode of Speakernomics, host Kenneth "Shark" Kinney brings together insights from 16 diverse voices within the speaking industry to explore the essential marketing materials needed for speakers to elevate their business.In this session, you will:* Analyze the various perspectives on the most critical marketing tool, including the significance of a compelling demo reel and a comprehensive website.* Explore the role of relationships and reputation in driving successful speaking engagements and building a thriving speaking career.* Synthesize the collective wisdom from speakers, agents, and meeting planners on creating a holistic marketing strategy that emphasizes transformation over self-promotion.Join Shark and industry experts as they unveil strategies to help you speak, get paid, and repeat with success. Become an NSA Member! https://nsaspeaker.org/join/#membership THRIVE 2026! You NEED to be here! https://thrive.nsaspeaker.org/ Learn more about your ad choices. Visit megaphone.fm/adchoices
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    39 m
  • #7 - How AI Engines Are Finding: Speakers Is Your Digital Footprint Ready

    #7 - How AI Engines Are Finding: Speakers Is Your Digital Footprint Ready
    Nov 25 2025
    AI is transforming how speakers are discovered, trusted, and booked—and your content strategy needs to change with it. In this episode, Lethia Owens, CSP shares actionable insights on optimizing your digital footprint for both human and AI-driven search.* How meeting planners and bureaus are using AI tools like ChatGPT and Perplexity to find speakers* Strategies for creating “AI-friendly” content across your website and social platforms* Why video and high-authority content (like definitive guides and white papers) boost your visibility* The importance of niche expertise and authoritative frameworks to get noticed by AI engines* Lethia’s tips for consistent content creation, brand auditing, and becoming an “AI-first” speaker entrepreneurWant to future-proof your speaking business? Watch now and level up your digital presence for the age of AI. Become an NSA Member! https://nsaspeaker.org/join/#membership THRIVE 2026! You NEED to be here! https://thrive.nsaspeaker.org/ Learn more about your ad choices. Visit megaphone.fm/adchoices
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    38 m
  • #8 - Mastering Memorable Speeches with the Sticky Framework With Brian Walter, CSP, CPAE

    #8 - Mastering Memorable Speeches with the Sticky Framework With Brian Walter, CSP, CPAE
    Nov 18 2025
    This episode is essential for speakers aiming to transform their presentations from ordinary to extraordinary by honing in on what truly captures and holds an audience's attention.This episode of Speakernomics, host Kenneth "Shark" Kinney engages with Brian Walters, CSP, CPAE, a seasoned speaker, emcee, and infotainment expert. Brian, a past president of the National Speakers Association, shares his expert advice on creating memorable and "sticky" content in the ever-evolving speaking industry.In this session, Brian will: * Explain the "sticky framework" as a crucial method for speakers to design presentations that resonate. Attendees will learn to identify and apply the framework's components: gettable, feelable, sayable, and doable in their presentations. * Illustrate how to identify the Scooby Doo moment in a speech, ensuring that speakers recognize and craft their 'aha' moments to maximize audience engagement and recall. * Discuss techniques for crafting and branding key points, using memory hacks and storytelling to enhance the impact and retention of a speaker's message. Become and NSA Member! https://nsaspeaker.org/join/#membership THRIVE 2026! You NEED to be here! https://thrive.nsaspeaker.org/ Learn more about your ad choices. Visit megaphone.fm/adchoices
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    27 m
  • #9 - Finding Your Voice: Simon T. Bailey, CSP, CPAE on Becoming a Thought Leader, Not Just a Speaker

    #9 - Finding Your Voice: Simon T. Bailey, CSP, CPAE on Becoming a Thought Leader, Not Just a Speaker
    Nov 11 2025
    Whether you are an emerging or experienced speaker, let Simon’s journey inspire you to align your inner spark with external success and to leverage your expertise for meaningful, memorable impact.In this episode of Speakernomics, host Kenneth Kinney (Shark) sits down with renowned CSP and CPAE Hall of Fame keynote speaker Simon T. Bailey to explore what it truly means to amplify your brilliance as a professional speaker. Simon, widely recognized as the world’s leading expert on brilliance, shares personal milestones, strategies for sustainable influence, and the pivotal role research has played in redefining his brand and value proposition in the speaking industry.In this session, Simon will:* Illustrate how to differentiate yourself by embracing originality and authenticity rather than mimicking industry icons, ensuring your message resonates beyond the applause.* Analyze the impact of integrating proprietary research into your business, elevating conversations with decision-makers, commanding higher fees, and building long-term influence within client organizations.* Reflect on common career challenges—such as chasing stages and seeking validation from speaker bureaus—and encourage speakers to focus on service, humility, and the true meaning behind every keynote. Become and NSA Member! https://nsaspeaker.org/join/#membership THRIVE 2026! You NEED to be here! https://thrive.nsaspeaker.org/ Learn more about your ad choices. Visit megaphone.fm/adchoices
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    19 m
  • #10 - Inside the Meeting Planner Studio: How to Get Booked and Rebooked

    #10 - Inside the Meeting Planner Studio: How to Get Booked and Rebooked
    Nov 4 2025
    Discover what it really takes to stand out as a professional speaker in today’s evolving meetings industry. In this episode, Sarah Michel shares insider tips from both the speaker and meeting planner perspectives to help you get noticed, get booked, and add more value.The latest trends in how meeting planners search for and select speakers:*Why unedited, authentic video is more important than ever for getting booked*The critical importance of customizing your keynote to audience pain points*Creative ways speakers can deliver more value beyond just the keynote*Building lasting relationships with event professionals, not just closing a saleTune in and learn how to elevate your speaking business and get ahead of industry changes!Become an NSA Member!THRIVE 2026! You NEED to be here! Learn more about your ad choices. Visit megaphone.fm/adchoices
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    29 m
  • Diversify, Track, Thrive: How Speakers Can Build Profitable Businesses with LaShaundra McCarty

    Diversify, Track, Thrive: How Speakers Can Build Profitable Businesses with LaShaundra McCarty
    Oct 28 2025
    Learn how to turn your expertise into income with practical tips from LaShaundra McCarty on this episode of Speakernomics. Discover actionable strategies for speakers to grow their business and make smarter financial choices.* The importance of diversifying your revenue streams as a speaker* How to track your numbers for better business decisions* Passive income ideas like online courses, workbooks, podcasts, and newsletters* Monetization tips specifically for podcasting and written materialsWhy knowing your financials and audience demographics drives long-term success Learn more about your ad choices. Visit megaphone.fm/adchoices
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    28 m
  • Kassy LaBorie’s Secrets to Virtual Engagement and Tools for Dynamic Online Presentations

    Kassy LaBorie’s Secrets to Virtual Engagement and Tools for Dynamic Online Presentations
    Oct 21 2025
    Ready to elevate your online presentations? In this episode of Speakernomics, guest Kassy LaBorie shares actionable strategies to boost connection, engagement, and authenticity in the virtual speaking world.Here’s what’s covered:* How Kassy’s journey from Silicon Valley and WebEx to the speaking stage shaped her approach to virtual engagement* The importance of making genuine invitations for audience participation, not just surface-level chat prompts* Tips on reframing questions to encourage deeper audience interaction and connection* Why owning the digital tools—and knowing when to move beyond them—leads to better presentations* Simple ways to unleash your authentic presence and engage audiences, both online and in personTune in for practical advice you can use at your next virtual event! Learn more about your ad choices. Visit megaphone.fm/adchoices
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    28 m
  • Master Your Digital Presence as a Speaker: Content Pillars and the Visibility Triangle

    Master Your Digital Presence as a Speaker: Content Pillars and the Visibility Triangle
    Oct 14 2025
    Learn how to build a smart, streamlined, and strategic digital presence as a professional speaker. Guest expert Carolyn Cummins shares actionable tips to help you master your content, connection, and credibility online. The importance of identifying multiple target audiences for your speaking business How to use content pillars to define what you speak about and your unique value Measuring your digital content using the "Visibility Triangle": visibility, credibility, and hireability Why authenticity and consistency matter on social media, even when balancing different roles and topics Tips for leveraging keywords, alt text, and AI tools to boost your online presence and business results Learn more about your ad choices. Visit megaphone.fm/adchoices
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    25 m