Jesper recorded this episode with Brendan Kane almost two years ago. Initially, we decided not to air it, as it didn't fit with our podcast's direction with both of us as hosts. After our recent episode with Sue Elvis, where she asked us about how we started our podcast, Jesper revisited the recording and decided to share it.

It was Jesper's first podcast interview, so please excuse his nerves during the recording. Despite this, Brendan Kane's marketing advice remains invaluable. We hope you find it as enlightening as Jesper did. Enjoy the episode!

About Brendan Kane

Brendan Kane is a digital strategist and author known for his expertise in social media growth and viral marketing. He has worked with major brands and celebrities, helping them gain significant online followings. Brendan is the author of "One Million Followers" and "Hook Point," where he shares strategies for building audiences and creating engaging content to stand out in a three-second world. With a background in digital innovation, he has become a sought-after speaker and consultant in digital marketing and social media.

Key Takeaways

• Crafting compelling hook points
• Mastering A/B testing for digital marketing
• Strategies to capture attention within the first three seconds
• Debunking myths about social media algorithms
• Importance of quality content over paid promotions

Resources Mentioned

• Brendan Kane’s Books: One Million Followers and Hook Point

Connect with Brendan Kane

• Website
• LinkedIn
• Instagram

🗓️ Recorded August 26th, 2022. 📍 At Majsjön, Sweden

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