If you've heard the story of me finding my niche in photography a number of years ago, you'll have heard about today's guest, Jon Johnson already. While battling myself, trying to make the photography business work so I could leave my day job, I decided to ask on LinkedIn what struggles people had had when working with commercial photographers.

Jon generously answered and even agreed to chat on the phone to talk me through his experiences. His response that day led me to pursuing a niche in photography and now video, which had a dramatic impact on my business and ability to succeed.

Now, 4 or 5 years later, we've become good friends and having heard his story, I understand that this generous act of giving his time to me that day is something that comes naturally and is repeated often.

Jon is an entrepreneur at heart, having set up his first business aged 16.

Brought up on a family farm he forged his path in agricultural consultancy and agronomy. His passion for the development of people led to the successful Education Training Centre for young people developed in 2009, which came about due to another one of his generous acts - this time trying to understand and help a young person who was causing trouble on the street outside his house.

Jon has also undertaken property development projects and engaged in politics at local and national levels whilst developing a consultancy business working with a wide range of sectors.

In 2015 Jon founded his current business Mountain Perspective, blending business support and the outdoor environment. Today Mountain Perspective fulfils a range of commercial contracts. He also works with several charities and social enterprises, and is an Enterprise Advisor for Hereford and Ludlow and North Shropshire College, and an Advisor for Young Enterprise.

Jon holds a BSc in Business Management, Teacher training qualification, and is currently studying for his master’s in psychology.

Website is www.mountainperspective.co.uk

LinkedIn https://www.linkedin.com/in/jon-johnson-ltd