This wraps up Season 1 of the Sr Jr Podcast! In this thank you message, Lisa gives a huge shout out to all the amazing guests who came on the show and all the listeners for tuning in each week. 

Don’t forget to check out any episodes you might have missed and be sure to share your favorites with your friends, co-workers, and even your boss. 

Season 1 Episodes:

·       Advertising

·       Public Transportation

·       Therapy

·       Social Media

·       Website Development

Links:

Pulsar Advertising Website

Today Lisa speaks with two individuals in the web development industry. Stephen Fahlsing, founder and managing director of Bonfire, is the senior guest talking about how vastly the web development field has changed.  Our junior level guest, Zavier Lowe, on the other hand, is a freelance UX engineer talking about the importance of design.  The duo open up the conversation by comparing their work to that of an architect; both careers build products and spaces to best suit the user.  And like architecture, web development is an ever changing industry,  Given that, since the advent of the internet in the 20th century, the internet has become more complex, widely accessible, user friendly, and prominent in our daily lives. 

Because the internet is so widely used, we need people like Zavier, or UX designers to help improve the user experience on a particular website.  He notes that this rather new career path helps to bridge the gap between design and development.  Both Stephen and Zavier go on to talk about the future of the industry and the creation of newer, more efficient web tools.  In a world in which humans use such tools to build and kill, web developers need to be extremely conscious about how they can use these tools for good in the future.  

Episode Highlights: 

• How web developers are like architects
• The evolution of the internet
• What is UX?
• Tools bridging the gap between design and development
• “Mobile first”
• The future of the internet 
• The rise of virtual reality

Quotes: 

“Engineering as a concept is planning, right? It's almost like the scientific method where you have your hypothesis, and you test and execute”

“The web has overtaken the Yellow Pages, right? So if you exist in the world, especially in the business world, and the business world is a large encompassing thing of everything from your local plumber to a large media network, to entertainment, to any number of different facets. So like, it's become this incredible repository of information.”

“The user experience engineer, or UX engineer… you're understanding the customer journey, and being able to map that out.”

“It's a business, and everybody needs to have a presence. And I mean, quite frankly, there's less and less brick and mortar.”

“Building a website is not just about code. And the process has certainly changed over the years, because– the way we operate and the way we exist in this world has changed.”

“​​It's scary, because things like this can be used for evil. And anytime you have tools in the hands of humans, humans use them the same way they've used tools since the inception - to build and to kill. And you want more building and less killing.”

Links:

Pulsar Advertising website

Bonfire LA: https://bonfirela.com/

Zavier’s Website: https://zavierlowe.com/

In this week’s episode of the Sr Jr Podcast, Lisa Wharton welcomes two guests from the social media management industry.  Today’s junior level guest is Michelle Vazquez, Communications Assistant at the Los Angeles Conservancy who seeks to pursue social media as a full fledged career.  Our senior guest today will be Chaia Raibon who is not only a Senior Social Strategist for Lyft and a cultural/creative lead, but who also has her own brand, Shine Chaia, for which she is the digital and social strategy consultant.  The first topic the pair tackle is social media strategy where they both talk about how social media functions differently for each account, given the different sets of content, audiences, and goals. 

On social media, knowing your audience is everything, and Michelle’s work at the LA Conservancy might target an older crowd dedicated to protecting LA’s history, whereas Chaia’s social media might focus more on a younger audience likely to use Lyft’s scooter, bike, and car services.  Similarly, Chaia and Michelle go on to discuss the purposes of different platforms.  Like familiarity with the audience, social media managers also need a firm understanding of various social media platforms and their native content.  Considering how many brands are obsessed with virality, it makes it all the more important for the social media manager to understand the nature of each platform.  Chaia and Michelle bring the conversation to a close by talking about the ever so frustrating hate comments - while both of their socials are vastly different, they both agree that the best way to combat trolls is to just ignore them.  

Episode Highlights:

• How the women utilize social media differently for their respective companies
• The importance of knowing your audience
• Why certain platforms have different purposes
• The obsession with virality 
• What it’s like dealing with online hate comments
• DeShaun McCann’s mid level perspective

Links: 

Pulsar Advertising website

LA Conservancy on Instagram

Chaia Raibon on Instagram

Shine Chaia Homepage

DeShaun’s business - Day x Day Slay