You can save yourself a tonne of time and money if you follow these steps to make sure you start a marketing campaign the right way.

1. Make sure you understand your target audience and how you're aiming to help them
2. Test and measure performance on a very regular basis
3. Run split tests, if you can
4. Start small and scale up if (or when) it proves to be profitable

The aim is to make sure that every campaign provides a profitable return on investment as quickly as possible.

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This episode is sponsored by Social Media Me.

Social Media Me is an online community which is home to easy, online courses. Their course, Facebook Ads for Small Businesses will help teach you everything you need to know in order to set up, run and analyse your own Facebook Ads.

No more expensive marketing agencies, this course has been designed for small businesses, to grow their business themselves. The course is 100% online, and you can watch and re-watch videos as many times as you like. It's a one-fee too, so once you've paid, there's nothing to worry about. Most members make that money back on their first campaign too!

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