In our latest episode, Peter Beaudoin sits down with experienced entrepreneur and sales expert Craig Elias, who shares his insights on building effective sales capabilities for startups in the Alberta ecosystem. Craig emphasizes the importance of proactive, outbound sales efforts - not just relying on marketing. He advises startups to focus on the lean canvas model to clearly define their problem, competition, ideal customers, and unique value.

Thank you for listening to the Leaders, Innovators and Big Ideas podcast, supported by Rainforest Alberta. The podcast that highlights those people who are contributing to and/or supporting the innovation ecosystem in Alberta. Host: Peter Beaudoin Peter manages strategy and partnerships for an innovative alliance of energy companies committed to reducing environmental impacts through collaborative R&D efforts. Peter worked for more than 20 years in Asia building and investing in a variety of businesses. His most recent role outside of Canada was with the World Wildlife Fund, where he was the Chief Executive Officer of WWF China, based in Beijing. Prior to that, Peter lived in Hong Kong for 15 years working in the technology industry.

Guest: Craig Elias is LinkedIn user number 3,956 of over a billion users and he has 10,000+ unsolicited endorsements - with over 1,000 of them for his favourite sales topic, lead generation. In both 2018 and 2019, Craig was chosen by LinkedIn as Canada's #1 B2B Sales Expert (#15 globally). Craig’s first startup went from initial launch to being funded by a Tier 1 US-based Venture Capitalist and was twice named by Dow Jones as one of the 50 most promising companies in North America in less than 24 months after launching. He is a Startup Mentor for the Alchemist Accelerator in San Francisco, on an advisory board for South by Southwest (SXSW) in Austin, Texas, a mentor for Techstars in Toronto and has been a National Growth Advisor for Goldman Sachs’ and Babson College’s 10,000 Small Business Program in Boston. Craig is the recipient of the World Federation of Colleges and Polytechnics Gold Award of Excellence in Entrepreneurship and, for the last nine years, has been the Entrepreneur-in-Residence at Bow Valley College in downtown Calgary, where he runs Calgary’s Innovation Rodeo and spearheads initiatives like 150 Startups, MVP Mondays, Tech Sales Tuesdays, and Founder Fridays to help people from all walks of life become first-time entrepreneurs. He has an Executive MBA from the University of Calgary, specializing in New Venture Creation and Technology Commercialization and a cross-disciplinary BA from the University of Western Ontario.

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Show Links:

• Lean Canvas Model
• 150 Startups

Show Quotes:

"so I'm one of those hardcore sales guys. I'm like outbound, pick up the phone, call somebody, go get customers." "I think if you start getting traction, once you get past 10 customers, you've now got some data."

Credits... This Episode Sponsored By: New Idea Machine Episode Music: Tony Del Degan Creator & Producer: Al Del Degan