• Staying One Step Ahead to Create Brand Value with Jess Kessler of Audible

  • Jan 15 2024
  • Duración: 25 m
  • Podcast

Staying One Step Ahead to Create Brand Value with Jess Kessler of Audible Por arte de portada

Staying One Step Ahead to Create Brand Value with Jess Kessler of Audible

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  • Resumen

  • Jess Kessler, Head of Content & Creator Marketing at Audible, the leading producer and provider of audio storytelling, reveals how anticipating what audiences will want creates brand value. She shares details about her role developing marketing campaigns and supporting works by creators, including steps taken to gather insights to inform marketing activity and evaluate campaigns to inform future ones. We discuss the importance of recognizing how fast audiences change and the benefits of staying ahead. Jess also shares how emotional connections with creators are formed and strengthened, especially when they show up authentically and give audiences more behind-the-scenes access to what they are all about. We talk about the value that comes from people having more opportunities to engage with creators through their work, social media, and up-close experiences that go deeper than a polished persona.


    Contact Info:


    Jess Kessler - https://www.linkedin.com/in/jessmcneill/

    Kevin Perlmutter - https://www.limbicbrandevolution.com/


    Limbic Sparks® is a registered trademark of Limbic Brand Evolution, LLC


    Hosted on Acast. See acast.com/privacy for more information.
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