• The fundamentals of brand strategy have remained consistent over time, as human truths and motivations have not drastically changed.
• Building a brand on solid foundations, such as relevance, differentiation, and ownability, is crucial for long-term success.
• Purpose is a key element in branding, as it humanizes a brand and creates a connection with consumers.
• Understanding the psychological mechanics behind purpose and finding a purpose that resonates with the target audience is essential.
• Brands that meet the various needs of consumers, from basic survival to self-actualization, create a strong connection and loyalty. Align brand strategy with purpose and differentiate from competitors
• Use brand archetypes to define a brand's personality
• Building a brand is crucial for business success
• A brand creates loyalty, opens up new opportunities, and reduces risk
• Upcoming masterclass on brand strategy

"A lot hasn't changed. Actually, who we are as consumers, what moves us, what motivates us, that stuff hasn't changed drastically over the last several years."

"You need to take branding a lot more seriously than what you've ever done before. Because you're no longer competing just to the people in your region. You're now competing against the whole world."

"You need to be able to actually build it into your culture of your brand. Brand strategy extends so much further than it's no longer just marketing. It has to be infused into your business making decisions for it to be real."

"Use the data, use everything at your disposal to position it the proper way to that market, then you win, 100% win."

"You need to break the brand strategy down so granularly that you can actually start thinking about it as a person."

"When you figure out what your why is or this true north or your purpose in life, we have to define that personality that they have as well."

00:00 Introduction and Setting the Stage

08:22 Relevance, Differentiation, and Ownability: The Key Elements of Brand Strategy

24:20 Aligning Brand Strategy with Purpose and Differentiation

31:17 The Impact of Brand Development on Business Success

Learn more about MAGNETIC at https://mag.cr

All Stoke Session episodes available at https://mag.cr/stoked