Listen to Melina Palmer, behavioral economist and author of "The Truth About Pricing," explain how you can use simple tricks from behavioral economics to make your prices feel just right for your customers. It’s not about changing the price but how you show it.

• (00:00) - Intro
• (01:48) - The pricing paradox
• (05:28) - Pricing psychology & finding the perfect price point
• (15:51) - Putting theory into practice (step-by-step guide)
• (23:41) - How to understand what's beyond the core product of your business?
• (28:40) - Looking at the competition
• (32:59) - Main pricing principles
• (45:04) - Little-known principles that can boost your sales
• (48:42) - The cookie framework
• (52:01) - Tips to harness the power of curiosity bias
• (54:41) - Outro
• (57:06) - Melina's top 3 resources

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