Storytellin' and Sellin' with RK3

De: Robert Kennedy III
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  • Resumen

  • Storytellin' & Sellin' is the podcast for real estate pros and small business owners who connect and convert more. We talk about the techniques and the technologies of storytelling and how you can use them to improve your influence with your prospects and grow your sales!
    Robert Kennedy III
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Economía Marketing
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Episodios
  • Ep6 - The Story of AI & Sales

    Ep6 - The Story of AI & Sales
    Oct 9 2024
    Quick Description: In this episode, host Robert Kennedy III chats with real estate expert Marki Lemons-Rhyal about leveraging artificial intelligence to enhance sales and customer relationships in real estate. They delve into innovative tools like Humantic.ai for understanding client personalities and discuss the power of storytelling in sales. Introduction: Join Robert Kennedy III as he hosts a compelling conversation with Marki Lemons-Rhyal, an entrepreneur and expert in real estate. Marki shares actionable insights on using AI to elevate customer relations and sales strategies, along with personal experiences that demonstrate the impact of storytelling and technology. Relevant Revelations: U.S. home sales increased by 1.3% in July 2024, reversing previous declines, but still down 2.5% year-over-year. SOURCE TikTok expands its subscription feature, enhancing community engagement. SOURCE Meta launches "Moviegen," an AI tool for automatic video editing and AI-generated sound. SOURCE AI is being utilized to craft emotionally engaging narratives by analyzing human emotions. SOURCE Key Ideas: Using AI in Real Estate: Marki Lemons-Rhyal explains how Humantic.ai deciphers client DISC personalities from communication methods. This allows for tailored communication and customized customer relationship management. Personality Understanding: Marki highlights the importance of understanding different communication preferences (direct vs. 'buttered up'). Tailoring interactions can lead to better sales and customer satisfaction. Storytelling in Sales: Personal stories, like Marki's entry into real estate to support her son, help build emotional connections. Storytelling is a powerful tool for resonating with potential clients. Targeted Email Campaigns: Marki discusses orchestrating 8-email campaigns that align with the concept of '8 touches' by 8 AM to engage clients. AI tools offer precise content output data to generate quality leads. Strategic Planning: Leveraging AI requires a strategic plan to manage tasks efficiently. Marki emphasizes the importance of a business plan and understanding the target audience. Daily Routine and Content Creation: Marki dedicates a "power hour" daily to produce high-value video content, equating one minute of video to 1,800,000 words. Her initial success in real estate ($97,000 in the first year) was driven by effective lead generation practices. Modern Sales Strategy: Recognizing the importance of mobile-friendly content, Marki stresses 90% of content is consumed through handheld devices. Success on social platforms depends on knowing and targeting the right audience, as demonstrated by her son Skyler's Instagram success. Leveraging AI Tools: AI tools like ChatGPT are used by Marki to curate personalized marketing strategies, ensuring alignment with her style and audience. Resources: Restream - Restream.io Humantic.ai - Humantic.ai Contact Info: Marki Lemons-Rhyal : Find her across major platforms by searching her name, Marki Lemons. Final Thoughts: In this episode, leveraging AI and technology is highlighted as crucial for modern business growth. Avoiding these tools could result in obsolescence. Stay tuned for upcoming episodes that continue to delve into innovative storytelling and sales strategies. Stay Connected: Live Updates : Text 'podcast' to 240-557-8679
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    30 m
  • Ep5 - The Story of Mindset Matters

    Ep5 - The Story of Mindset Matters
    Oct 2 2024
    This episode features Patrick Francey, a thought leader in real estate investing education and the host of "The Everyday Millionaire" and "The Everyday Millionaire Mindset Matters" podcasts. Tune in as Patrick and Robert dive deep into the significance of mindset, core values, and personal evolution in business and beyond. Real Estate : Expect an increase in home listings driven by life events, despite higher mortgage rates (RIS Media). Small Business : There is a growing importance of local SEO for capturing nearby customers (Forbes). Technology : Blockchain technology is transforming real estate transactions by enhancing transparency and speeding up processes (RIS Media). Storytelling Impact : Consumers are willing to pay more when emotionally engaged (Journal of Marketing). Personal Growth & Evolution: Patrick emphasizes the importance of always striving for personal development to reach your goals. Core Values & Identity: Understanding and defining your core values are crucial, and recognizing that identity is a choice. Influence of Relationships: Patrick shares how his wife’s insightful questions led him to realize that his behavior and identity were choices, significantly transforming his perspective. Role Models: Patrick looks up to figures like Robert F. Kennedy Jr. for qualities such as articulation, fitness, and groundedness. He makes a conscious effort to emulate these traits. Continual Self-Improvement: Stresses the importance of consistently aiming to be the best version of oneself, regardless of age. Age & Success: Discusses common struggles related to age and achievement, emphasizing the need for a clear vision aligned with personal values. Mindset & Purpose: The necessity of a positive mindset and knowing one's purpose is highlighted, along with anecdotes about staying active and productive even during vacations. Fear & Judgment: Patrick explains that the fear of failure is often a fear of judgment from peers, family, and friends. Real Estate Industry Insight: Differentiates between types of realtors, with a focus on investors versus those in the home-buying sector. Sales and Client Interaction: Patrick uses experiences from his retail business to emphasize the importance of understanding and focusing on the client experience rather than just selling products. Responsibilities of Business Owners: Entrepreneurs must understand their role, take full responsibility, and realign their business with their core values. Creating Culture and Vision: Building a business culture that aligns with the owner’s values is essential for attracting like-minded clients and staff. Techniques for Mindset Building: Discusses practices to reinforce a strong mindset, referencing work with athletes and business owners. Marcus's Story: A case study of Marcus, a real estate agent who struggled with self-doubt until a positive mindset shift led to significant improvement. Guest Information : Patrick Francey's Website : everydaymillionaire.ca Social Media : Facebook , Instagram (@pfrancy) , LinkedIn Don’t miss the valuable insights offered in this episode. Be sure to subscribe to the Storytellin' & Sellin' Podcast for more engaging content. Follow us on YouTube, Apple Podcasts, and Spotify for updates and more episodes. For notifications about new episodes, text "PODCAST" to 240-557-8679. Engage with us through your favorite platform and keep the conversation going!
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    30 m
  • Ep4 - The Story of The Podcast Queen

    Ep4 - The Story of The Podcast Queen
    Sep 24 2024
    Description: In this episode of the Storytellin' & Sellin' Podcast, Robert Kennedy III engages with Kimberly Spencer to unravel the secrets of being a compelling podcast guest. Kimberly shares valuable insights from her upcoming book "Make Every Podcast Want You," emphasizing the power of strategic podcast guesting to elevate brand awareness and drive business growth. Join us as we explore effective pitching techniques, the benefits of guesting versus hosting, and how stories can convert listeners into loyal customers. In today's episode, we welcome Kimberly Spencer, author of the soon-to-be-released book "Make Every Podcast Want You." Releasing on International Podcast Day, this book is a goldmine for anyone looking to become an irresistible podcast guest. Kimberly shares actionable tips from her vast experience, including how she turned a single podcast interview into a $10,000 coaching contract. Real Estate Trends : 79% of homebuyers in 2024 prioritize energy efficiency. Green homes are becoming increasingly attractive. NAR Micro Businesses : 90% of small businesses in the U.S. are micro businesses. Personalization and unique customer experiences are their keys to standing out. SBA AI Utilization : 35% of small businesses are leveraging AI tools like chatbots and automated marketing to enhance customer engagement. Salesforce Storytelling vs. Stats : According to the Harvard Business Review, consumers find stories far more memorable than statistics, with 63% remembering stories compared to only 5% remembering stats. Value of Podcast Guesting: Less effort compared to launching a podcast. Access to existing, dedicated audiences. Boosts visibility and establishes authority. Effective Pitching Strategy: Avoid generic pitches; tailor them to the podcast focus. Highlight specific achievements and statistics to stand out. Train VAs or assistants to craft appropriate pitches. Leverage and Networking: Use your platforms and followers for cross-promotion. Network with strategic partners to grow visibility. Offer value through social media content to save guests' time and build relationships based on reciprocity. Monetizing Podcasts: Podcasts can be a tool for showcasing service and brand values. Engagement through podcasts can attract like-minded clients and potentially lucrative opportunities. Engagement and Relationships: Storytelling is crucial for effective engagement. Treat podcast interviews as the start of long-term relationships rather than immediate sales pitches. Attributes for Success: Mastery, vulnerability, and authenticity are key. Real estate agents and small business owners can specifically benefit by targeting adjacent industries to build relationships and establish authority. Launching vs. Guesting: Assess your business stage to decide on launching a podcast or guesting. Guesting can be highly effective with even small, passionate audiences. Kimberly Spencer's Websites: CrownYourself.com for business growth and leadership guidance. CommunicationQueens.com for booking podcast appearances to enhance brand awareness and revenue. MakeEveryPodcastWantYou.com to sign up for the book's waiting list. Podcast Replays: YouTube LinkedIn Apple Podcasts Spotify Text Updates: Text "podcast" to 240-557-8679 for updates on live shows. Sponsor: Restream : Text "Restream" to 240-557-8679 to enter to win a year-long professional plan. Public Speaking Initiative: Join the Story2Sales Mastermind group via story2salesmastermind.com to enhance your public speaking skills for business growth. Stay tuned for more insights and practical advice in the next episodes of the Storytellin' & Sellin' Podcast!
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    31 m

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