In this rerun episode, Sally discusses the customer's journey, emphasizing the "looking window" between highs and lows, when individuals actively seek help. She outlines seven key stages in the customer journey and automation campaigns, from lead generation to loyalty and reviews. Sally highlights the importance of aligning offerings with each stage to create a seamless customer journey and consistently engage with the audience, ensuring they receive the right information at the right time, reducing lead loss, and building brand loyalty.

We just got featured on Feedspot's list of Australian women's lifestyle podcasts. Check it out at https://blog.feedspot.com/australian_women_lifestyle_podcasts/

Register here and take the first step towards your course creation success: https://www.sparkleclassacademy.com/infographic

Connect with Sally and the Sparkle World:

• Website: https://sparkleclassacademy.com/
• Instagram: https://www.instagram.com/sallysparkscousins/
• Youtube: https://www.youtube.com/@SallySparksCousins
• Facebook: https://www.facebook.com/SallySparksCousin

In this episode of "Straight Talk with Sally," part 12 of a 16-part quick tip series on mastering sales page headlines, Sally discusses the importance of eliminating distractions to focus visitors on your sales copy. She emphasizes that the design of your sales page should guide readers towards the core purpose: inspiring them to click and make a purchase. Sally advises removing elements like sidebars, excessive headers, footers, and header menus that can divert attention away from the primary message and offer. By simplifying the page layout and minimizing distractions, you can keep readers engaged and encourage them to follow through with the desired action.

We just got featured on Feedspot's list of Australian women's lifestyle podcasts. Check it out at https://blog.feedspot.com/australian_women_lifestyle_podcasts/

Register here and take the first step towards your course creation success: https://www.sparkleclassacademy.com/infographic

Connect with Sally and the Sparkle World:

• Website: https://sparkleclassacademy.com/
• Instagram: https://www.instagram.com/sallysparkscousins/
• Youtube: https://www.youtube.com/@SallySparksCousins
• Facebook: https://www.facebook.com/SallySparksCousin

In this episode of "Straight Talk with Sally," part 11 of a 16-part quick tip series on mastering sales page headlines, Sally highlights the importance of making content scannable. She advises using a mix of short and long lines, short paragraphs, bullet points, and subheadings to avoid overwhelming readers. Sally also recommends ensuring readability, especially on mobile devices, by using a minimum font size of 16 pixels. These tips help create a visually appealing and easy-to-understand sales page, enhancing user experience.

We just got featured on Feedspot's list of Australian women's lifestyle podcasts. Check it out at https://blog.feedspot.com/australian_women_lifestyle_podcasts/

Register here and take the first step towards your course creation success: https://www.sparkleclassacademy.com/infographic

Connect with Sally and the Sparkle World:

• Website: https://sparkleclassacademy.com/
• Instagram: https://www.instagram.com/sallysparkscousins/
• Youtube: https://www.youtube.com/@SallySparksCousins
• Facebook: https://www.facebook.com/SallySparksCousin