Today’s episode welcomes John Jantsch, Founder and CEO of Duct Tape Marketing - a consultancy that helps Small & Local Business Owners, Professional Services providers and Consultants streamline their marketing approach, increase revenue and scale strategically by providing a proven, practical and simple system called Duct Tape Marketing.

Big businesses have the resources to craft bespoke and intricate strategies, while SMB’s often need to rely on tactics and do a ton of guesswork. John knew that this needed to change, so he built a repeatable strategic framework that would help small businesses approach their marketing efforts strategically. This change has led his clients to dramatic growth and allowed them to transition out of the founder-led go-to-market stage.

Strategy is a difficult concept to sell. Instead of relying on output metrics and deliverables, a strategic engagement requires experimentation, adaptability and effort from both sides of the table. John suggests taking a consultative approach, where you outline how their pain is impacted by deeper problems than just tactical misalignment or the lack of a new tool.

If you’re looking to earn the trust of big businesses, simply sending out email campaigns without a strong brand strategy won’t cut it. In order to succeed, you have to be able to build trust autonomously - either through strategic partnerships or events/content collaboration where you can display your expertise without turning it into a sales pitch.

Tune into the full episode to learn more on why strategic marketing always prevails!

HIGHLIGHTS:
02:24 How to approach working with SMB’s
04:12 You should lead with strategy
06:07 Why fractional marketing?
08:50 How to become a strategy-driven agency
10:05 Why small businesses matter
11:50 Teaching strategy to small businesses
15:04 Close big deals when you’re small
18:11 Standing out in a crowded market

Connect with John - www.linkedin.com/in/ducttapemarketing/
Connect with Mikael - www.linkedin.com/in/mikaeldia/