Episodios

  • Episode 3. Sense The World Through Your Customers' Eyes

    Episode 3. Sense The World Through Your Customers' Eyes
    Jul 2 2024

    Strategy starts with customers and their needs. Customers are the only stakeholders who bring money into a business.

    We need to answer the three following questions first:

    1. Who will be our future customers, and why?

    2. What are their needs?

    3. Which of them we will focus on, and why?

    And only then will we be able to think about goals.

    We need to conduct customer interviews to find the answers to those questions. In this episode I share some tips on how to do this job properly.

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    12 m
  • Episode 2. Does Your Head Know What Your Fingers Do?

    Episode 2. Does Your Head Know What Your Fingers Do?
    Jun 25 2024

    Building effective feedback loops is a crucial strategic task. Learn more about this in the second episode of the podcast.
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    8 m
  • Your P&L Statement Misleads You: Learn to See the Core in Financial Reports

    Your P&L Statement Misleads You: Learn to See the Core in Financial Reports
    Jun 20 2024

    Look at your P&L statement.

    If you’re in the black, it doesn’t mean you’re okay.

    It isn't a reason to panic if you're in the red.

    Examine your numbers from a completely different, strategic angle.

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    9 m