• Strategies for Creating a Strong Brand with Archita Fritz

  • Jul 9 2024
  • Duración: 51 m
  • Podcast

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Strategies for Creating a Strong Brand with Archita Fritz

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  • This episode of "Let's Talk Marketing" explores the world of marketing with Archita Fritz, a fractional CMO specializing in product marketing for startups and scale-ups. Discover Archita's journey from engineering to marketing, her passion for growth, and the essential elements needed for building a strong brand. This episode is packed with actionable insights on brand building, customer engagement, and navigating marketing challenges.

    Listeners will walk away with insights on:

    - Importance of understanding your audience for effective marketing.

    - Build emotional connections even with non-glamorous products.

    - Clear messaging trumps cleverness in brand communication.

    - Founder-led marketing can be effective for startups with limited budgets.

    - The role of culture in driving sustainable business growth.

    - Global market entry requires understanding local customer needs.

    - Responsible marketing involves aligning profit with purpose for long-term success.

    Follow Archita on LinkedIn - https://www.linkedin.com/in/architafritz

    Follow Archita on Instagram - @embracingonly

    www.readysetbold.com

    www.embracingonly.com
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