Terri Hoffman welcomes Nikkie Freeman, Fractional CMO and Founder of Flywheel CMO. Nikkie shares her expert insights on her varied career paths within marketing, discussing the dynamic nature and suitability for project-oriented, adaptable individuals. They talk about the first steps a manufacturing business should take to justify marketing investments, where Nikkie stresses the importance of consulting with an experienced professional familiar with the industry. They also discuss the critical role of foundational web presence and content in B2B marketing, highlighting the evolving buyer behaviors that necessitate online resources to generate inbound leads effectively.

Terri and Nikkie also discuss advanced strategies for aligning sales and marketing teams, the significance of understanding key performance indicators, and the benefits of working with a fractional CMO to drive business growth. They also share some of their favorite tools like HubSpot for fostering efficient marketing operations.

To connect with Nikkie, visit: https://flywheelcmo.com/

To learn more about Marketing Refresh, visit: https://MarketingRefresh.com

Key Topics Discussed:

• Diverse career paths within marketing
• Initial steps for manufacturing businesses in marketing investment
• Importance of consulting experienced marketing professionals
• The foundational role of online presence and content in B2B
• The dynamic nature of buyer behavior and marketing metrics
• The symbiotic relationship between sales and marketing teams
• Insights on fractional CMOs and their strategic advantages
• Advanced tools and platforms for efficient marketing operations