Welcome to the latest episode of the Streetwise Podcast, where we delve into the beating heart of New York City's Lower East Side and Lower Manhattan neighborhoods.

In this episode, we uncover the sweet world of Economy Candy, a beloved Lower East Side treasure that goes beyond being just a candy store. From its humble beginnings as a push cart during the Great Depression to becoming a digital age success story, Economy Candy's journey is a testament to family, community, and adaptability. Join us as we explore the fascinating history, the entrepreneurial spirit, and the enduring charm of this iconic New York establishment. It's a story of resilience, innovation, and the unique flavors that make Lower East Side and Lower Manhattan thrive. So, sit back, hit play, and be prepared to be immersed in the sweet symbol of New York's Lower East Side.

1. Dive into the heart of NYC's Lower East Side with the Streetwise Podcast. Experience the soulful stories of local businesses and the resilient spirit that makes this neighborhood shine.

2. Uncover the fascinating history and captivating tales of New York's local entrepreneurs on the Streetwise Podcast. From family legacies to digital transformations, it's a celebration of urban business resilience. 

3. From Economy Candy's sweet evolution to the urban charm of local service businesses, the Streetwise Podcast captures the vibrant heartbeat of Lower East Side and Lower Manhattan.

4. Get inspired by the stories of resilience and innovation on the Streetwise Podcast. Tune in for a unique look into the hidden gems and iconic businesses that shape New York City's dynamic Lower East Side.

5. The Streetwise Podcast is your front-row seat to the captivating stories behind New York's local businesses. Explore the entrepreneurial spirit and community vibrancy that defines the heart of Lower East Side and Lower Manhattan.

Streetwise Podcast, Lower East Side, Lower Manhattan, local service businesses, iconic New York area, vibrant, businesses, resilience, innovation, community, quaint cafes, bustling retail stores, hidden gems, street-corner icons, history, culture, unique flavors, local business news, zoning law, community event, emerging market challenge, locals, visitors, entrepreneurial spirit, Lower East Side Business, NYC Local Businesses, Small Business Stories, Urban Entrepreneurship, Local Commerce Trends, Business Resilience Stories, Neighborhood Business History

In this episode of the Streetwise Podcast, we explore the concept of funnels and their importance in the business world. Join host Jason Littrell as he breaks down the sales funnel, guiding listeners through the journey from the initial awareness stage to the ultimate purchase decision. Through detailed explanations and real-world examples, Jason offers valuable insights into sales funnel optimization and its role in attracting, engaging, and converting prospects into customers. Discover the strategies and tactics that can lead to increased conversions, higher revenue, and improved business growth. Tune in to gain a deeper understanding of this fundamental concept in marketing and its impact on the customer journey.

Sales funnel, purchase funnel, customer journey, awareness stage, marketing activities, advertising, content marketing, social media, Search Engine Optimization, potential customers, lead nurturing, consideration stage, evaluation stage, decision and purchase stage, customer relationship building, targeted marketing efforts, sales forecasting, customer loyalty, sales funnel optimization, target audience, market research, compelling content, landing pages, lead nurturing, analyzing metrics, integrating sales and marketing efforts, retargeting techniques, customer experience, customer service, business growth, local business news

The Importance of Understanding the Sales Funnel: "A sales funnel is a visual representation of the customer journey from the initial stage of awareness to the final step of making a purchase."

— Jason Littrell [00:00:20 → 00:00:25]

Viral Topic: Importance of the Awareness Stage in Marketing

Quote: "So that's awareness. That's the biggest part of the funnel. It's the it's the widest stage. So I think top down, and then, to the top is the widest part. And then as you get further and further down in intent, it gets narrower and narrower and narrower."

— Jason Littrell [00:00:51 → 00:01:35]

Viral Topic: Lead Nurturing Techniques

Quote: "You use lead nurturing techniques such as email marketing and personalized content to stay on top of mind and to address any concerns or questions."

— Jason Littrell [00:02:00 → 00:02:07]

Viral Topic: "The 4 Stages of a Typical Funnel in Marketing"

Quote: "This is when you make it very easy for prospects to make a purchase by providing clear and intuitive purchasing options."

— Jason Littrell [00:02:48 → 00:02:53]

The Importance of Sales Funnels: "A sales funnel provides a clear understanding of how potential customers move throughout the different stages of the buying process. It helps businesses identify touch points and interactions that influence customer decisions, allowing them to tailor their marketing and sales strategies accordingly."

— Jason Littrell [00:03:20 → 00:03:29]

Sales Funnel Optimization: "With a well defined sales funnel, businesses can estimate the number of leads, conversions, and revenue expected of each stage. This data enables accurate sales forecasting and helps to in setting realistic goals, creating budgets, and making informed business decisions."

— Jason Littrell [00:04:09 → 00:04:23]

Viral Marketing: "As I say case studies, literally copy and paste your positive reviews and put that into your content. People love that stuff."

— Jason Littrell [00:05:30 → 00:05:33]

Viral Topic: Email Marketing and Marketing Automation

Quote: "So the whole point of having this articulate funnel is so that we can analyze and see what's happening at each stage and optimize."

— Jason Littrell [00:05:52 → 00:06:39]

Sales Funnels: "Engage with your customers, address their concerns properly, and go the extra mile to exceed their expectations."

— Jason Littrell [00:07:14 → 00:07:19]

Welcome to the Streetwise Podcast, where we delve into the vibrant world of New York City's Lower East Side and Lower Manhattan. In this episode, we're taking a deep dive into the history and success of Fun City Tattoo, a hallmark of the lower east side known for its resilience, innovation, and ability to adapt to a changing neighborhood. From its prime location to its talented roster of artists and savvy business acumen, Fun City Tattoo's story is a testament to the enduring power of combining art with entrepreneurship. Join us as we explore the business acumen, community engagement, and customer loyalty that have defined and sustained this iconic tattoo parlor. Subscribe now for more captivating stories about New York's unique businesses and their journey through the urban landscape.

Streetwise Podcast, Lower East Side, Lower Manhattan, vibrant local service businesses, iconic New York area, business owners, triumphs, challenges, history, culture, quaint cafes, bustling retail stores, hidden gems, street-corner icons, local business news, zoning law, community event, emerging market challenge, entrepreneurial spirit, locals, visitors, community, narrative, dynamic areas, business resilience, urban entrepreneurship, small business stories, NYC local businesses, Manhattan business news, neighborhood business culture, local commerce trends, historic NYC businesses

Welcome to the Streetwise Podcast, your audio guide to the beating heart of Lower East Side and Lower Manhattan. In this episode, we're diving into the colorful world of Shopsins, a culinary institution that has thrived in New York's competitive food scene with its unconventional business model. From its quirky charm to its extensive and unusual menu, Shopsins has adapted to demographic shifts while maintaining a loyal customer base crucial for survival in this rapidly changing neighborhood. Join us as we explore the enduring appeal of uniqueness and authenticity in New York's dining scene. Plus, stay tuned for the latest local business news and updates. Subscribe now and join us on this exploration of the essence of New York's unique businesses and culture.

Streetwise Podcast, Lower East Side, Lower Manhattan, local service businesses, iconic New York area, business owners, resilience, innovation, community, cafes, retail stores, hidden gems, street-corner icons, local business news, zoning law, community event, emerging market challenge, locals, visitors, entrepreneurial spirit, dynamic areas, entrepreneurship, small business stories, urban entrepreneurship, business insights, local business owners, Manhattan business news, historic NYC businesses, neighborhood business culture, local commerce trends, business resilience stories, New York business community

Welcome to the Streetwise Podcast, where we dive deep into the stories of the legendary businesses that define the vibrant spirit of Lower East Side and Lower Manhattan. In this episode, host Jason Littrell delves into the essential marketing term of "conversion rate" and its significance for businesses. He breaks down the definition of conversion rate, explains how to use it effectively, and provides a real-world example to illustrate its application. Join us to gain insights into measuring the effectiveness of websites and marketing campaigns and learn how businesses can optimize their strategies to achieve their goals. Tune in and discover the streetwise secrets of Lower East Side and Lower Manhattan's local businesses.

Scarrspizza.com

In the latest episode of the Streetwise Podcast, we take a closer look at Scarr's Pizza, a legendary establishment that embodies the enduring allure of simplicity and tradition right in the heart of the ever-changing lower east side of New York City. Join us as we explore the rich heritage and culinary craftmanship of Scarr's Pizza, where each bite is a story of New York's eclectic spirit, a neighborhood's resilience, and a man's dedication to the craft. Discover the sanctuary of New York's enduring character and a slice of the city's soul served up with warmth and pride. Tune in and experience Scarr's Pizza, a landmark of gastronomic authenticity in the concrete jungle of New York.

Streetwise Podcast, Lower East Side, Lower Manhattan, local service businesses, iconic New York, business owners, triumphs, challenges, quaint cafes, retail stores, hidden gems, street-corner icons, history, culture, flavors, local business news, zoning law, community event, emerging market challenge, locals, visitors, entrepreneurial spirit, dynamic areas, narrative, urban entrepreneurship, small business stories, Manhattan business news, historic NYC businesses, neighborhood business culture, local commerce trends, business resilience stories

Welcome to the Streetwise Podcast - your guide to the beating heart of Lower East Side and Lower Manhattan. In this episode, we delve into the world of local businesses, getting up close and personal with the iconic hardware store on Rivington Street - Rivington Hardware and Discount. Join host Jason Littrell as he sits down with Migdali, a key figure at the hardware store, to uncover the store's rich history, the challenges of running a local business, and the changing landscape of the neighborhood. This is more than just a collection of interviews - it's a celebration of the entrepreneurial spirit that defines one of New York City's most vibrant areas. So, tune in, be inspired, and discover the streetwise secrets of Lower East Side and Lower Manhattan.

• https://maps.app.goo.gl/bEpoZmjWupwn3KKZ8
• https://www.pointy.com/shops/usa/new-york/manhattan/rivington-discount-and-hardware

Lower East Side, Lower Manhattan, Streetwise Podcast, local service businesses, vibrant, iconic New York area, quaint cafes, retail stores, hidden gems, street-corner icons, history, culture, local flavors, business news, zoning law, community event, emerging market challenge, entrepreneurial spirit, community, narrative, local business stories, urban entrepreneurship, local business owners, Manhattan business news, neighborhood business culture, local commerce trends, small business stories, community business insights, business resilience stories, New York City, local retail insights, downtown Manhattan economy

Welcome to the Streetwise Podcast! In this special episode, we're taking a fascinating plunge into the Lower East Side's punk history with a focus on the iconic Mars Bar. Join us as we unravel the rich tapestry of this legendary establishment, known for its gritty ambiance and rebellious spirit. From its pivotal role in the rise of punk culture to its closure in 2011, Mars Bar epitomized the raw, unfiltered ethos of New York's punk scene. We'll explore the vibrant stories of creativity, rebellion, and community that made Mars Bar more than just a bar – it was a statement against the mainstream, a haven for artists, musicians, and free spirits. Stay tuned as we honor the enduring legacy of Mars Bar and celebrate its indelible mark on the fabric of New York City.

Streetwise Podcast, Lower East Side, Lower Manhattan, local service businesses, iconic New York area, glitz and glamour, resilient, innovation, community, business owners, triumphs, challenges, pulse of the neighborhood, quaint cafes, bustling retail stores, hidden gems, street-corner icons, history, culture, unique flavors, local business news, zoning law, community event, emerging market challenge, locals, visitors, entrepreneurial spirit, dynamic areas, narrative, Lower East Side Business, Lower Manhattan Entrepreneurs, NYC Local Businesses, Small Business Stories