More than a dozen top executives tackle burning subjects for the global marketing and advertising sector in interviews recorded at the Cannes Lions Festival, held June 17-21. Hear highlights of conversations on brand building, audience targeting and navigating a fractured media landscape from leaders at Disney, NBCUniversal, Warner Bros. Discovery, Paramount, Spotify, Colgate-Palmolive, Volkswagen, Roku, Wondery, Group M, iHeartMedia, Mattel, American Express and more.

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Fresh off the Xbox Games Showcase during June’s Summer Game Fest season, Xbox president of gaming content and studios Matt Booty discusses upcoming titles, doubling down on subscription gaming, the surge of interest in “Fallout” and the difficulty of shutting down studios like Tango Gameworks.

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Diana Mogollón, CEO of Rideback Rise, explains how the nonprofit venture launched by producer Dan Lin is designed to support mid-career creators from underrepresented backgrounds with the lofty goal of driving cultural change through inclusive storytelling. The organization offers annual fellowships, creative support and networking opportunities at its ranch-themed facility, built in what was an abandoned post office in Los Angeles’ vibrant Historic Filipinotown neighborhood.

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Sherrese Clarke Soares, founder and CEO of Newark, N.J.-based investment firm HarbourView Equity, explains why she’s motivated to invest in media at a time when the industry’s largest companies are struggling mightily with the transition to streaming. Clarke Soares explains why she sees a right-sizing of the business underway as well as a dawning appreciation for the value of engagement versus mass appeal in entertainment.

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Accenture consultant John Peters specializes in tough love for media companies: his new "Thrive Index" lays out 50 strategic options for executives in need of bold solutions to survive tumultuous times. He applies his innovative principles to the current predicaments facing businesses including Paramount, Disney and more.

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Takashi Nakano, senior director of content for Samsung TV Plus, explains why the South Korean electronics giant embraced the fast-growing arena of FAST channel distribution. Samsung is building a new kind form of a cable bundle that is available directly through the operating system of its more than 600 million connected TV sets sold in 24 countries.

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Roblox isn't just a game you watch your kids play on your computer or console, but a platform in and of itself for tons of interactive experiences, many of which are created by users themselves. With Hollywood relying on Roblox heavily to promote films, series and other media experiences, global brand partnerships VP Stephanie Latham stopped by to discuss how these deals come together and how Roblox works to strike a balance between its user-created content and experiences developed for all sorts of different brands.

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Will casual sports fans tune into the Summer Olympics in Paris this summer? Will TV advertising’s traditional upfront sales protocol endure? And why does NBCUniversal see itself increasingly becoming a technology company? Mark Marshall, NBCUniversal’s chairman of global advertising and partnerships, details how the company is bringing linear and streaming ad sales efforts together in groundbreaking ways and why it will make Olympics content available for programmatic sales for the first time.

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