Reels are still your best friend in 2025 when it comes to reach, impressions, and visibility on Instagram, and I’ve got the stats to prove it. In this final episode of our 3-part growth hacks series, I’m walking you through exactly how to make Reels work for you and your brand, even if you feel awkward on camera.

I’m sharing how to reverse engineer Reels to plug directly into your sales funnel, the one thing Reels do better than any other format, and why short-form storytelling isn’t just about “going viral” — it’s about helping your dream clients feel seen.

If you’ve been resisting video, this is your permission slip to show up imperfectly, get strategic, and let Reels do the heavy lifting in your marketing.

What You’ll Learn:
[01:51] Why Reels still dominate reach and engagement in 2025
[04:41] The remix strategy that’s outperforming other formats
[06:05] How storytelling makes your content more human and more effective
[09:58] Why raw, imperfect content builds more trust than polished videos
[12:48] How to reverse-engineer Reels to plug into your sales funnel
[18:31] The DM automation tool that builds your email list while you sleep
[19:57] A sneak peek at next week’s episode with a DM automation expert
[22:49] How to use Reels to connect, serve, and sell without burnout

Key Takeaways:

1. Reels still give the highest reach on Instagram. With 2x the impressions of static posts and 30.8% average reach, Reels are your fastest path to visibility — if you know how to use them.
2. Remixes are an underrated engagement strategy. Reels with collaborators see 41% more engagement, and remixing trending content with your own spin can massively expand your reach.
3. Short-form storytelling = brand trust. You don’t have to be funny or go viral. You just have to be real. Stories help your audience feel seen, understood, and connected to your brand.
4. You don’t need a video team. You just need to start. Raw, low-lift Reels filmed on your iPhone are performing better than polished content. The goal is to connect, not impress.
5. DM automation is the visibility upgrade you didn’t know you needed. Want to grow your list and deliver free offers without lifting a finger? This episode gives you a sneak peek of the automation tool I use every week.

Links + Resources Mentioned:

• Listen: 5 Underrated Instagram Growth Strategies That Boost Reach in 2025 (part 2)
• Listen: Instagram Growth Hacks That Work in 202

CONNECT WITH YOUR HOST, ELIZABETH MARBERRY:

WORK WITH ELIZABETH

• Apply for your FREE Instagram Breakthrough Session with Elizabeth
• Free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram

Follow Elizabeth Marberry on Instagram, TikTok, Facebook

Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.

If your Instagram growth has stalled or you’re creating content that no one’s seeing, this episode is for you. In part two of our three-part growth series, I’m breaking down five underused Instagram strategies that are working right now in 2025 — including the truth about collabs, remix reels, outbound engagement, and how to use your platforms to boost IG followers (without sounding desperate).

What You’ll Learn:

• [01:52] Why collaboration is still one of the fastest ways to grow your audience
• [05:17] How to use Instagram’s collab feature properly (and what Meta recommends)
• [09:34] How remixing reels got my studio account 14 M+ views
• [12:41] Going live with aligned creators to build relationships and visibility
• [15:26] Why outbound engagement still works (when you do it right)
• [18:09] The “invisible ask” most people forget — and how to do it with heart
• [21:20] How to boldly ask for visibility without sounding cringy
• [22:49] Behind the scenes of my Hot Reels program and private mentorship offers

Key Takeaways:

• Instagram collabs aren’t just cute, they’re conversion tools. Learn how to use Instagram’s collab feature strategically and why the account with the bigger following should host.
• Remix reels are still one of the most powerful visibility hacks. Use them to ride existing engagement, but add your own spin.
• Instagram Lives still work — especially when done with aligned brands. Local businesses? This is a missed opportunity you need to explore.
• Outbound engagement is free visibility. Leaving thoughtful comments in your niche can attract ideal followers (and create real relationships).
• You’re probably forgetting the easiest CTA: ask for the follow. Your email list, Facebook audience, and other platforms can be powerful amplifiers, if you remember to ask.

Links + Resources Mentioned:

• Replay: The Reel Remix Strategy Behind My 8.8M View Viral Video (Part 2)
• My Guest Episode on the Social Media Marketing Podcast: Instagram Content Strategy: Attracting Quality Leads and Sales
• How I Manifested This Opportunity: What It Really Takes to Create Bold Visibility (and Attract High-Level Opportunities)
• Join the Hot Reels 12-Month IG Content Lab Waitlist
• Apply for a Free Instagram Breakthrough Session

CONNECT WITH YOUR HOST, ELIZABETH MARBERRY:

WORK WITH ELIZABETH

• Apply for your FREE Instagram Breakthrough Session with Elizabeth
• Free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram

Follow Elizabeth Marberry on Instagram, TikTok, Facebook

Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.

Welcome to Part One of my three-part mini-series on Instagram growth hacks that work right now in 2025. Instagram has changed a lot since I first recorded this episode last August, from new features like trial reels to essential updates in strategy and messaging.

We’re kicking things off with a back-to-basics reminder of what’s still working, plus new insights to help you grow faster and more strategically. If you’ve been frustrated with slow growth or content that’s not converting, this one’s for you.

What You’ll Learn
[01:11] The 3 timeless pillars of Instagram growth that still matter most
[03:59] Why narrowing your focus makes your content stronger and more effective
[07:11] Why you are the it factor behind your brand (not the algorithm)
[08:29] How to do market research that actually improves your messaging
[12:40] What trial reels are and why they’re a must-use growth tool in 2025
[14:32] The surprising mindset shift trial reels unlock for overthinking creators
[15:57] A real-life example of A/B testing a hook and what it revealed
[17:22] The truth about redundancy in your content (hint: it’s a good thing)

Key Takeaways:

1. Consistency is still queen. The more reps you put in, the better your content (and results) get.
2. Niche down your content. Narrowing your focus doesn’t box you in, it makes content creation simpler and more strategic.
3. Market research is non-negotiable. If you want engagement, you need to speak in your clients’ words, not your expert language.
4. Trial reels = your new BFF. Use them to A/B test messaging and visuals before posting to your main feed.
5. Redundancy isn’t a problem, it’s a strategy. Don’t be afraid to reuse hooks or test different stories with the same message.

Links Mentioned in This Episode:
Apply for a Free Instagram Breakthrough Session

Next Week: Part Two of the Instagram Growth Series
We’re diving into how DM automation, AI tools, and smarter workflows are helping businesses sell faster and show up way more efficiently. Make sure you’re subscribed so you don’t miss it!

CONNECT WITH YOUR HOST, ELIZABETH MARBERRY:

WORK WITH ELIZABETH

• Apply for your FREE Instagram Breakthrough Session with Elizabeth
• Free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram

Follow Elizabeth Marberry on Instagram, TikTok, Facebook

Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.

Sure, Instagram strategy matters, but what about the energy behind the content? This week, we're hitting pause on the tutorials and getting real about the inner work and journey behind my biggest visibility win: Getting invited to speak on the Social Media Marketing Podcast hosted by Michael Stelzner.

This didn’t happen by chance. It happened because I became the version of myself who could handle it, and I’m teaching you the exact 3 steps I followed so you can start manifesting your bold business dreams, too.

What You’ll Learn in This Episode:

[00:00] Why strategy isn’t the only ingredient in long-term success
[02:58] What prompted this mindset-focused episode
[03:53] The "impossible" dream I whispered to myself two years ago
[06:15] The email that changed everything: getting invited by Social Media Examiner
[08:07] Three steps that helped me manifest this dream
[10:05] Step 1: Claim the vision out loud (no more “maybe someday” energy)
[11:59] Step 2: Take action before you feel ready
[15:46] Step 3: 1% upgrades every day to become a ready person
[18:34] The quote that guided me: “Participate relentlessly in the manifestation of your blessings.”
[20:58] A sneak peek at next week’s new series: How to Sell on Social Media

Key Takeaways:

• The dreams that feel far away aren’t impossible, you just haven’t grown into them yet.
• You don’t need permission to take bold action. Pitch before you’re “ready.” Create before you have it all figured out.
• Micro moves matter. 1% upgrades every day will carry you further than you think.
• Consistency compounds. When you show up relentlessly, the right people will start to find you.
• The biggest opportunities don’t show up randomly, they show up when you’ve done the inner work to be able to hold them.

Links Mentioned:

• My interview on the Social Media Marketing Podcast
• Apply for a Free Instagram Breakthrough Session

CONNECT WITH YOUR HOST, ELIZABETH MARBERRY:

WORK WITH ELIZABETH

• Apply for your FREE Instagram Breakthrough Session with Elizabeth
• Free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram

Follow Elizabeth Marberry on Instagram, TikTok, Facebook

Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.

Trying to “keep up” on Instagram can feel exhausting. But what if you didn’t need to post daily to grow? What if there were a way to turn your content into real connections and real sales, without being chained to your phone?

I’m joined by Shannon McKinstrie, founder of Boutique Social and co-host of the Good Content podcast. Shannon is a social media strategist who helps small business owners build strong, profitable content funnels that start with Instagram.

We talk about:

• The myth of daily posting (and what works instead)
• Why “just post more” is not a real strategy
• How Shannon uses Instagram Stories to build trust and sell
• The reason you’re stuck creating from scratch every week, and how to fix it
• What Shannon’s content system looks like behind the scenes

This episode is packed with strategy, validation, and so many mic-drop moments. You’re going to feel so seen and deeply supported.

What You’ll Learn in This Episode:

[00:00] Why the old rules of Instagram don’t work anymore
[04:18] Shannon’s story of burnout—and what had to change
[09:42] The myth of “posting every day” for growth
[13:37] What content Shannon focuses on instead
[19:50] Why Instagram Stories are still your best sales tool
[27:12] What makes a funnel work
[36:05] Shannon’s tips for getting on camera without the cringe
[41:14] One mindset shift that will change how you create content

Key Takeaways:

• You don’t need to post daily to grow. You need clarity and consistency
• Instagram Stories are where trust is built and sales are made.
• A real funnel starts with content, but it doesn’t end there.
• You’re not “behind.” You just need a better system.
• Your content should work for you, not wear you out.

Resources & Links:

• Connect with Shannon on Instagram
• Join Shannon’s Reels Lab
• Sign up for ManyChat here and get 100% off your first month of Pro.

CONNECT WITH YOUR HOST, ELIZABETH MARBERRY:

WORK WITH ELIZABETH

• Apply for your FREE Instagram Breakthrough Session with Elizabeth
• Free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram

Follow Elizabeth Marberry on Instagram, TikTok, Facebook

Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.

This is the final episode of our 5-part AI series, and I’m bringing it all home with the REAL framework. My go-to system for using ChatGPT as a true business partner.

REAL stands for Recognize, Express, Assign, and Lead, and it’s the workflow that’s helped me finally stop treating AI like a tool and start using it like a teammate. If you’ve ever felt like AI was generic, clunky, or not quite helpful, this system will change that.

We’ll cover:

• How to organize your prompts without overwhelm
• Why talking to ChatGPT is sometimes better than typing
• How CEOs and teams are really using AI in 2025 (based on real data)
• The simple habit that keeps your AI brain running smoothly

This episode will help you feel more confident, clear, and strategic about how AI fits into your work and how to make it a part of your business that truly supports you.

What You’ll Learn in This Episode:

[00:00] Why your prompts matter more than your tools
[03:15] Why I created my own REAL framework for using ChatGPT
[05:07] The 4 parts of the REAL framework
[09:33] The power of talking to ChatGPT (not just typing)
[12:04] How CEOs are really using AI in 2025
[13:56] How I organize my prompts so I don’t feel scattered
[17:29] A quick recap of the whole series

Key Takeaways:

• ChatGPT works best when you give it clear context, specific roles, and feedback.
• The REAL framework (Recognize, Express, Assign, Lead) helps turn AI into a real business partner.
• Speaking your prompts out loud can be a game-changer if typing feels like a block.
• Treat AI like a teammate, not a task rabbit.
• Staying organized with your prompts (hello, Google Docs!) helps AI support your long-term strategy.

Resources & Links:

Apply for a Free Instagram Breakthrough Session

CONNECT WITH YOUR HOST, ELIZABETH MARBERRY:

WORK WITH ELIZABETH

• Apply for your FREE Instagram Breakthrough Session with Elizabeth
• Free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram

Follow Elizabeth Marberry on Instagram, TikTok, Facebook

Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.

Welcome to Part 4 of the AI for Business Series!
If ChatGPT has ever given you bland, robotic content that feels like it missed the mark, this episode is going to change everything. Introducing the CRIT Framework, a brilliant prompting system created by AI expert Geoff Woods, and walks you through how to use it to train ChatGPT like a team member who gets your brand, voice, and goals.

You’ll learn:

• Why generic prompts are setting you up for failure
• The secret to prompting ChatGPT like a pro
• How to use “role-based prompting” to get expert-level answers
• The difference between surface-level tasks and true strategic support
• A real example of how Elizabeth used CRIT to create this 5-part podcast series in under an hour

Plus, she gives you a mini exercise to help you practice writing better prompts right away.

What You’ll Learn in This Episode:

• [00:00] Why Most ChatGPT Prompts Don’t Work
• [01:23] How This Series Builds Your Confidence With AI
• [03:43] The Key to Getting Better Outputs From ChatGPT
• [06:36] Introducing the CRIT Framework (Context, Role, Interview, Task)
• [09:02] Real Prompt Example: Using CRIT With Your CFO Hat On
• [12:54] Using CRIT to Outline a Podcast Series (Real Case Study)
• [14:50] Why You Need to Think of ChatGPT Like a Team Member
• [15:19] 5 Questions to Ask Before You Prompt ChatGPT
• [16:42] The Fun of Assigning Roles (Your AI Board of Directors!)
• [19:08] Where Strategy + AI + Mentorship Meet
• [19:38] How to Apply for a Free Instagram Strategy Call
  
  

Key Takeaways:

1. ChatGPT isn’t broken, your prompt probably is.
2. The CRIT framework (Context, Role, Interview, Task) helps you get smarter, more customized outputs.
3. Your ability to ask better questions = better results with AI and better ROI in coaching programs.
4. ChatGPT can be your strategist, assistant, content creator, or even your CFO, if you prompt it right.
5. When AI meets aligned strategy and coaching, that’s when the magic happens.

Resources & Links:

• Apply for a Free Instagram Breakthrough Session
• Geoff Woods + the CRIT Method

CONNECT WITH YOUR HOST, ELIZABETH MARBERRY:

WORK WITH ELIZABETH

• Apply for your FREE Instagram Breakthrough Session with Elizabeth
• Free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram

Follow Elizabeth Marberry on Instagram, TikTok, Facebook

Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.

Welcome to Part 3 of the AI for Business Series! This week, I’m sharing 10 behind-the-scenes ways I secretly use ChatGPT to run both of my businesses (and keep my sanity intact). We’re going beyond surface-level prompts and diving into how I use AI as a strategic thought partner, not just a task assistant.

I’m covering:

• How I use ChatGPT to write, script, and repurpose my podcast into weekly content
• The surprising way I use it to set boundaries without sounding bitchy
• How it helps me analyze sales pages, map out launches, and write a book
• Why it’s my secret weapon for planning keynotes, managing ADHD, and even decoding dreams

You’ll leave this episode feeling empowered with new ways to work smarter, not harder.

What You’ll Learn in This Episode:
[00:00] Why ChatGPT Is More Than Just a Content Tool
[02:33] The #1 Thing That Keeps Most Podcasters from Staying Consistent
[05:47] How I Use ChatGPT to Script, Plan, and Repurpose My Podcast
[08:41] My Favorite Trick for Saying No Kindly Without Overthinking It
[11:13] How I Audit and Improve My Sales Pages with AI
[13:21] Using ChatGPT for Deeper Market Research and Customer Language
[15:47] Big Project Planning: ChatGPT as My Writing Coach for My Book
[17:29] How I Use AI to Improve Email Small Talk (No More Blunt One-Liners)
[19:42] Planning Keynotes, Workshops, and Trainings Like a Pro
[21:53] Summer Planning with My Family (Yes, Really!)
[23:11] My Favorite CFO Hack: ChatGPT + My P&L Report
[25:32] The Fun Side of AI: Dream Analysis & Drunk BFF Prompts

Key Takeaways:

1. ChatGPT can do way more than generate captions. It can help you plan launches, write sales pages, and organize your brain.
2. Treat ChatGPT like a thought partner, not just an assistant. The more you use it, the more powerful it becomes.
3. AI can streamline even personal life (think: summer camps, dream decoding, family logistics).
4. You don’t need a huge team to run a thriving business. You need the right tools and strategy.

Resources & Links:
Apply for a Free Instagram Breakthrough Session

CONNECT WITH YOUR HOST, ELIZABETH MARBERRY:

WORK WITH ELIZABETH

• Apply for your FREE Instagram Breakthrough Session with Elizabeth
• Free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram

Follow Elizabeth Marberry on Instagram, TikTok, Facebook

Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.