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Today I’m joined by Instagram strategist Brock Johnson, and we go deep into the systems, workflows, and mindset that allow him to create hundreds of pieces of content each month while still running a full business.

Brock shares how he batches content, how he separates idea generation from filming and editing, and how he decides what to delegate to his team. We also explore how Instagram content actually connects to leads and sales, including the different roles Reels and Stories play inside your marketing funnel.

You’ll also hear Brock’s take on DM automation in 2026, why many small business owners accidentally make Instagram harder than it needs to be, and the one metric that matters more than most people realize.

What You’ll Learn

03:11 – How Brock landed an interview with the CEO of Instagram

10:26 – Brock’s weekly workflow for producing massive amounts of content

12:20 – Why batching content prevents burnout for business owners

14:15 – The content creation system that makes consistency easier

20:51 – Why talking-head videos often drive more qualified leads

27:27 – The biggest mistake business owners make when selling on Instagram

30:19 – The difference between Reels and Stories in your sales funnel

34:38 – Creative ways to use DM automation in 2026

42:37 – What your automated welcome DM should actually say

45:03 – The biggest misconception about growing on Instagram

48:19 – The metric that matters more than most people realize

Resources Mentioned

Follow Brock Johnson on Instagram

Join InstaClubHub

Join Social Media Marketing World

Grab Elizabeth’s Free Monetize Your IG Guide

WORK WITH ELIZABETH MARBERRY

• Apply for your FREE Instagram Breakthrough Session with Elizabeth
• Free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram

Follow Elizabeth Marberry on Instagram, TikTok, Facebook

Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.

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Have you ever felt like you’re doing everything “right” on Instagram and still seeing no growth?

In this episode, I’m pulling back the curtain on my own journey. I spent over a year stuck at 1,000 followers while posting reels every single day with almost no traction. Eventually, five specific shifts completely changed the trajectory of my growth.

Those same shifts helped me grow my personal brand to over 35,000 followers, scale my brick-and-mortar dance studio account to more than 60,000 followers on Instagram, and reach over 40,000 followers on TikTok.

What You’ll Learn

01:23 – Why growth on Instagram often takes longer than people expect

04:14 – The first shift that changed everything: making a clear marketing decision

06:33 – Why talking about too many topics confuses the algorithm and your audience

11:06 – How clarity around your niche unlocks growth and visibility

12:28 – Why speaking directly to your ideal client dramatically improves engagement

13:55 – The power of storytelling and specific hooks in your content

14:25 – What real consistency looks like (without burnout)

17:19 – Why hiring mentors can dramatically shorten your growth curve

Resources Mentioned:

Monetize Your IG Guide

HOT REELS VIP WAITLIST

Hot Reels Full Program Details

WORK WITH ELIZABETH MARBERRY

• Apply for your FREE Instagram Breakthrough Session with Elizabeth
• Free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram

Follow Elizabeth Marberry on Instagram, TikTok, Facebook

Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.

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Two weeks ago, I shared a trial reels strategy that was working beautifully.

In real time, Instagram adjusted.

In this episode, I’m breaking down exactly what changed, what it means for your content, and how to adapt without spiraling. I’m also answering your questions straight from my DMs, including how to know if a trial reel is actually performing well and how to duplicate content the right way.

But this episode is bigger than a feature update.

I’m sharing a powerful lesson from Olympic gold medalist Alysa Liu that completely reframes how we approach Instagram. Because the real key to sustainable growth is not gaming the algorithm. It’s how you hold your worth while you create.

What You'll Learn:

01:33 – Why Instagram shut down the duplicate trial reel loophole

02:51 – What trial reels actually are and how they differ from regular reels

04:42 – Why reposting the same reel within days will now get flagged

06:06 – How to know if your trial reel is truly performing well

08:27 – The exact way to duplicate a reel inside Instagram drafts

09:51 – Why you should always save your videos to your camera roll

10:46 – The Olympic mindset shift that changes how you approach content

13:07 – How to build a repeatable rhythm that survives algorithm updates

Resources Mentioned:

Monetize Your IG Guide

HOT REELS VIP WAITLIST

Hot Reels Full Program Details

WORK WITH ELIZABETH MARBERRY

• Apply for your FREE Instagram Breakthrough Session with Elizabeth
• Free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram

Follow Elizabeth Marberry on Instagram, TikTok, Facebook

Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.

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I sat down with YouTube marketing strategist Jamar Diggs to talk about how coaches, consultants, and service providers can use long-form video as a strategic top-of-funnel engine. This is not about going viral. This is about visibility that converts.

Jamar breaks down the difference between content created for views and content created for leads. He shares how to build an organic YouTube funnel. We also talk about how YouTube and Instagram can work together to build trust faster and move people toward buying.

What You’ll Learn in This Episode:

02:07 – Why YouTube is powerful for business owners (not influencers)
09:11 – The shift from corporate marketing to building your own lead engine
10:34 – How showing up authentically unlocked more alignment and income
13:21 – Why niche clarity matters on YouTube
16:44 – How evergreen YouTube content becomes a long-term asset
17:38 – What an organic YouTube sales funnel actually looks like
20:49 – The role of lead magnets in converting YouTube viewers
21:48 – The difference between attraction platforms and community platforms
25:29 – The mindset shift business owners must make about YouTube
30:29 – What it really takes to get started (without burnout)
32:22 – Why every video needs a clear call to action

Key Takeaways:

YouTube is not about going viral.
It is about being discoverable. You are not competing with influencers. You are positioning your expertise.

Search-based content is powerful.
YouTube is the second largest search engine in the world. When someone searches for a solution, your content can meet them at the exact moment they need help.

Evergreen content compounds.
Videos you post today can generate leads years from now.

Every video is an asset.
Each piece of content should guide viewers to a next step, typically a lead magnet that moves them into your email ecosystem.

Long-form builds authority. Short-form builds proximity.
YouTube establishes depth and trust. Instagram builds connection and conversation. Together, they create momentum.

Links Mentioned:

• You can find Jamar on Instagram @jamardiggs
• Free YouTube Class for Service Providers + Experts
• Get the low-lift starter kit to finally set up a YouTube channel that adds qualified traffic to your sales funnels 24/7

WORK WITH ELIZABETH MARBERRY

• Apply for your FREE Instagram Breakthrough Session with Elizabeth
• Free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram

Follow Elizabeth Marberry on Instagram, TikTok, Facebook

Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.

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Instagram is shifting again, and I’m breaking down exactly what you need to know so your content performs and converts.

In this short, actionable episode, I’m sharing three key updates that can directly impact your reach, engagement, and sales:

• A smarter way to use Trial Reels without killing your momentum
• The new hashtag limit and what actually matters now
• A simple authenticity shift that could completely change your results

What You’ll Learn

• 01:40 - How Trial Reels actually behave after 24 hours
• 05:54 - Why “share to everyone” might be hurting your traction
• 09:08 - The new 5-hashtag rule and how to choose the right ones
• 09:34 - Why hashtags are no longer the main discovery tool
• 10:32 - How Instagram now understands your content without 30 tags
• 12:24 - The real reason raw, imperfect content performs so well
• 14:18 - A faster way to create content without overthinking

Resources Mentioned:

Monetize Your IG Guide

HOT REELS VIP WAITLIST

Hot Reels Full Program Details

WORK WITH ELIZABETH MARBERRY

• Apply for your FREE Instagram Breakthrough Session with Elizabeth
• Free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram

Follow Elizabeth Marberry on Instagram, TikTok, Facebook

Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.

Send us a text

Showing up online can feel vulnerable, awkward, and emotionally exhausting.
If you have ever questioned your confidence, your relevance, or whether social media is even worth it anymore, this episode is for you.

In this conversation, I’m joined by Chelsea Peitz, keynote speaker, author, and one of the most thoughtful voices in personal branding and human-centered marketing. We talk about why visibility feels so uncomfortable, what is actually happening in your brain when you post online, and how social media has quietly shifted from connection to consumption.

What You’ll Learn

00:00 – Why showing up online feels vulnerable and emotionally charged for most creators
02:19 – How Chelsea accidentally built a personal brand without trying to be an influencer
07:30 – Why the brain builds trust through screens the same way it does in real life
10:24 – The most common limiting beliefs that stop people from posting consistently
18:35 – How Instagram shifted from connection-based content to entertainment and discovery
21:54 – Why traditional engagement metrics are no longer reliable indicators of success
27:55 – How long-term growth comes from consistency, relationships, and not quitting
33:57 – Why Instagram works best as a relationship-building tool rather than a content machine

Key Takeaways

1. Visibility is not neutral and often triggers fear and self-doubt.
2. Your discomfort with social media is a human response, not a personal failure.
3. Trust can be built through a screen when communication is human and consistent.
4. Engagement has changed because people consume content like television.
5. Silent viewers still build connection over time.
6. Traditional metrics can undermine confidence and motivation.
7. Creating your own success metrics builds self-trust.
8. Long-term growth comes from relationships and consistency, not trends.

Resources Mentioned

Follow Chelsea Peitz on Instagram
Chelsea’s book on human-centered communication

Free Resource: Monetize Your IG Guide

WORK WITH ELIZABETH MARBERRY

• Apply for your FREE Instagram Breakthrough Session with Elizabeth
• Free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram

Follow Elizabeth Marberry on Instagram, TikTok, Facebook

Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.

Send us a text

Instagram does not need to feel chaotic anymore. In this final episode of my 2026 Instagram trends series, I bring everything together. I share a grounded roadmap for building a sustainable Instagram strategy that drives visibility, trust, and sales without burnout. I walk you through what to stop doing, what to focus on instead, and how to create content that actually supports your business goals in 2026.

What You’ll Learn in This Episode

00:00 – Why Instagram feels overwhelming and how to simplify your strategy
01:21 – The leadership lesson that reshaped how I think about connection
04:16 – A recap of the three biggest Instagram shifts happening right now
05:36 – What to stop doing in 2026 if you want sustainable growth
06:06 – Why chasing trends hurts long-term trust and conversions
07:32 – Why every piece of content needs a clear job
08:53 – Why views do not equal sales
10:47 – Why depth beats being everywhere at once
11:44 – Why posting at 80% good enough is a growth strategy
12:43 – The mindset shift that creates real confidence on Instagram
13:38 – Why human-first content wins in an AI-driven world
15:33 – Why community matters more than follower count
17:54 – How social search is changing Instagram marketing
19:52 – Why conversation-based marketing is the future
21:21 – How to use AI without losing your voice
23:12 – Your simple three-month Instagram action plan for 2026
29:17 – Why trust will be the ultimate currency moving forward

Resources Mentioned:

HOT REELS VIP WAITLIST

Hot Reels Full Program Details

Free Close Sales in Your Sleep, DM Automation Guide:

Get your First month FREE of ManyChat Pro.

WORK WITH ELIZABETH MARBERRY

• Apply for your FREE Instagram Breakthrough Session with Elizabeth
• Free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram

Follow Elizabeth Marberry on Instagram, TikTok, Facebook

Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.

Send us a text

Getting views does not guarantee sales. I see this every single day. In 2026, trust matters more than ever. In this episode, I break down what actually turns followers into paying clients. I explain the trust recession. I show you the difference between attention and connection.

I teach you the three specific areas where depth drives real revenue.

You’ll Learn:

00:00 – Why attention and sales are two different things
01:20 – Why most content does not connect to a real sales funnel
04:37 – What the trust recession is and how it changes buying behavior
05:36 – Why hype, urgency, and discounts are losing power
07:01 – Why proof and clarity beat promises
08:57 – Why people buy people, not products
09:25 – How little time you have to capture attention
11:15 – Why attention is rented and depth is owned
11:42 – The three areas where depth actually drives sales
12:10 – Why captions convert warm audiences
13:08 – Why carousels are a hidden growth and conversion tool
14:33 – The carousel data most creators are ignoring
15:29 – How to structure carousels for authority and leads
17:17 – Why consistency of perspective builds trust
19:57 – Why your customer journey must be clear
20:48 – How Elizabeth uses content to drive podcast growth
23:09 – How to choose the right call to action for each post
24:27 – Why DM automation is the real conversion engine
24:56 – How ManyChat turns content into leads on autopilot
26:46 – How to use DM automation in feed posts and stories

Resources Mentioned

• HOT REELS VIP WAITLIST
• Hot Reels Full Program Details
• Free Close Sales in Your Sleep, DM Automation Guide:
• Get your First month FREE of ManyChat Pro.
• Discover freshly roasted, specialty coffee delivered to your doorstep with Duality Coffee

WORK WITH ELIZABETH MARBERRY

• Apply for your FREE Instagram Breakthrough Session with Elizabeth
• Free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram

Follow Elizabeth Marberry on Instagram, TikTok, Facebook

Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.