Episodios

  • From a Rocky Start to a Smooth Shave | How Tiege Hanley Mastered Subscriptions

    From a Rocky Start to a Smooth Shave | How Tiege Hanley Mastered Subscriptions
    Aug 6 2024
    In this week's dose, Matt sits down with Kelley Thornton, the founder of men's skincare brand Tiege Hanley.

    Tiege Hanley was originally a skincare brand selling other products, but Kelley and his founders struggled to find the right fit in the marketplace. They partnered with a famous YouTuber, Aaron Marino, launched their own products, and relaunched the brand as a 30-day skincare routine.

    Listen to how Kelley has built a brand focused on routine, retention, and leaning hard into what has worked for them in the past.

    Learn more about how Bottomless can transform your subscription program: https://bottomless.com/

    Subscribe to our newsletter for deeper insights into each week's topic: https://newsletter.thesubscriptiondoc.com
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    38 m
  • Get Better At Creating Content | Strategies to Help Your Subscription Brand

    Get Better At Creating Content | Strategies to Help Your Subscription Brand
    Jul 30 2024
    Content is a vital part of any subscription program. Content is what brings in customers, nurtures them, and keeps them coming back form more.

    From a high level, there are many different ways to create content. But in this week's dose, Matt shares his insights into creating content, including strategies to make it easier on you and your business.

    To learn more about Penmo, and get your first month 20% off, use code MATT20 at checkout: https://penmo.co

    Subscribe to our weekly newsletter: https://newsletter.thesubscriptiondoc.com
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    23 m
  • Build Better Website Experiences | An Interview with Ben Sharf

    Build Better Website Experiences | An Interview with Ben Sharf
    Jul 23 2024
    Ben Sharf is the cofounder of Platter, a Shopify theme designed to eliminate unnecessary plugins and build a better purchase experience online. In this week's dose, we sit down to talk website experience, the Shopify ecosystem, and how you can deliver more for less online.

    Connect with Ben on LinkedIn: https://www.linkedin.com/in/ben-sharf-b554a5b3/

    Don't forget to subscription to our weekly newsletter: https://thesubscriptiondoc.com
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    30 m
  • Beef Up Retention with Better Email | Steal These Email Ideas to Improve Subscriber Retention

    Beef Up Retention with Better Email | Steal These Email Ideas to Improve Subscriber Retention
    Jul 16 2024
    A controversial part of subscriptions is email. Sending them can cause churn. But it's also one of the best (or only) channels to communicate with subscribers.

    In those week's dose, Matt walks through how to beef up your upcoming order emails so that they are less likely to cause churn.

    He also walks through different examples of emails to include in your welcome series. When you onboard subscribers effectively with email, you reduce churn because customers adopt your product into their routine.

    Read the B2B Subscription Case Study: https://autoship.cloud/product-updates/merchant-love-how-nimbus-dental-launched-b2b-autoship-with-shopify/

    Grab the email templates I mention here: https://docs.google.com/document/d/1i7B1iiY_QFuQpy048XMNY6n7BTZzbGVH1jeYvvfkO6Y/edit?usp=sharing

    Subscribe to our weekly email newsletter: https://thesubscriptiondoc.com
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    21 m
  • Active Customers | Why This Metric Can Transform Your Business

    Active Customers | Why This Metric Can Transform Your Business
    Jul 9 2024
    Ryan Rouse is the cofounder of FACTOR MEALS and is currently the president of MALK Organics. He's worked on and with a lot of CPG Brands. Needless to say, he knows his stuff, and you'd be surprised to hear his opinion on subscriptions: brands should focus on active customers instead.

    In this interview, live from SubSummit, Ryan sits down to talk with Matt about Active Customers and why you're leaving money on the table by not paying attention to them.

    Get an audit right away with Chargeflow: https://go.chargeflow.io/thesubscriptiondoc

    Follow Ryan Rouse on LinkedIn: https://www.linkedin.com/in/ryanrouse/

    Subscribe to our weekly newsletter: https://thesubscriptiondoc.com
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    26 m
  • Subscription Pet Peeves | Make These Changes Right Away

    Subscription Pet Peeves | Make These Changes Right Away
    Jul 2 2024
    Matt has seen a lot of subscription programs, both big and small. There are a few things brands fail to do that they shouldn't.

    In this week's dose, Matt breaks down the simple improvements you can make today.

    Scale up your content today with Penmo: https://penmo.co/

    Subscribe to our weekly newsletter: https://thesubscriptiondoc.com
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    19 m
  • Subscription Features You Need | Tips From an Incredible Shopify CTO

    Subscription Features You Need | Tips From an Incredible Shopify CTO
    Jun 25 2024
    Ben Fisher has worked with, on, and all around some of the best brands on Shopify. On top of that, he's built his own subscription solution, Rodeo, and other technology like Recart and Cruise Control.

    Ben sits down with Matt to talk technology, the Shopify ecosystem, and what brands really need to focus on to improve the LTV of their subscribers.

    See how Upzelo can scale up your loyalty program: https://upzelo.com

    Learn more about Ben and Cruise Control: https://hey.rodeo/work/cruise-control

    Subscribe to our weekly newsletter: https://thesubscriptiondoc.com
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    1 h
  • The Easiest Way to Increase Subscribers | Focus on Building out a Great Offer

    The Easiest Way to Increase Subscribers | Focus on Building out a Great Offer
    Jun 18 2024
    In honor of my birthday today, I'm excited to share an episode highlighting the most important part of any subscription: the offer.

    This is not only what people buy and for how much, but it's also the reason the buy from you. Reasons like what the product can do for them, but also why it's important to buy now. Specials, deals, discounts, gifts... all things that can be part of a great offer.

    Watch to get inspiration on simple ways you can improve your subscription offer and get more subscribers!

    https://thesubscriptiondoc.com

    Get a free audit fo your chargebacks at https://go.chargeflow.io/thesubscriptiondoc
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    21 m