In this exciting episode of The Loop Marketing Podcast️, host Elise Stieferman engages in a thought-provoking conversation with Coegi’s Director of Innovation, Savannah Westbrock, and Innovation Lead, Allie Haupt to discuss the intriguing concept of subtractive innovation.

This episode leaves listeners with powerful insights, encouraging a shift in mindset that values subtraction as much as addition. The notion of simplicity and its long-term impact on future additive thinking is underscored, leaving marketers inspired to embrace subtractive innovation for continued success ✅ in their strategies.

Tune in to this thought-provoking episode and embark on a journey of subtractive innovation to streamline your marketing efforts and drive lasting success! Don't forget to subscribe, like, comment, subscribe, and share this episode with your marketing colleagues!

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Time Stamps:

0:00 - Intro

1:29 - What is Subtractive Innovation?

8:20 - Dyson and Apple's Subtractive Product Innovation

14:13 - The Steps to Implementing Subtractive Innovation

21:20 - Consumer Forward Mentality in Subtractive Innovation

24:16 - Final Thoughts

26:01 - Outro