Suzanne Mason, Co-Founder & COO at Sprout Family, joins the podcast to discuss the importance of improving Canadians' access to fertility, surrogacy, and adoption care. She shares her personal experiences and reveals the gaps she and her co-founder identified in the market. They started Sprout, a virtual care platform that provides employees with information, experts and sponsored funds to help them navigate through their family-building journey with personalized education and advice. The conversation covers topics such as the challenges of accessing fertility care in Canada, the role of employers in providing family-building benefits, and the future goals of Sprout Family.

"We started Sprout because we wanted to improve Canadians' access to fertility, surrogacy and adoption, regardless of their age, their gender, their sexual orientation." ~ Suzanne Mason

Key Takeaways

• Fertility care is separate from Canada's public healthcare system and can be expensive, leading to financial and emotional stress for individuals and couples.
• Employers can play a significant role in supporting employees on their family-building journey by offering comprehensive benefits that cover fertility care and providing education and resources.
• Proactive care and education about reproductive health can help individuals make informed decisions and take steps earlier in their family planning journey.
• Sprout Family aims to expand internationally and become a go-to virtual care platform for family wellness, addressing various stages of the family journey.

Brought to you by Aria Benefits and Life & Legacy Advisory Group