• Success Stories - Hermès

  • Nov 16 2023
  • Duración: 6 m
  • Podcast

  • Resumen

  • Thierry Hermès founded the company in 1837 as a harness workshop in Paris.

    Originally, he intended to serve the needs of European noblemen by providing saddles, bridles, and other leather riding gear. In the early 20th century, Thierry’s son Charles-Émile Hermès moved the company’s shop to 24 Rue Du Faubourg Saint-Honore in Paris, where it remains today and is the company’s global headquarters.

    Gradually, the company’s product offerings expanded through generations. Between 1880 and 1900, it started selling saddlery and introduced its product in retail stores. In 1900, the company started selling the “Haut à Courroies” bag, which was meant for riders to carry their saddles in it. In 1918, Hermès introduced the first leather golf jacket with a zipper, made for the then Prince of Wales. In the 1920s, accessories and clothing were introduced into the portfolio. In 1922, the first leather handbags entered the product line. The brand’s travel bags introduced in 1925 were a global success. In the 1930s, Hermès introduced products that have now entered the annals of fashion as icons – the leather Sac à dépêches (renamed as the “Kelly bag” after Grace Kelly) in 1935 and the Hermès carrés (scarves) in 1937. In 1949, the first Hermès silk tie and the first perfume ‘Eau d’ Hermès’ were introduced.

    In the 1930s, the company entered the United States with an initial tie-up with the Neiman Marcus department store in New York.

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