Your podcast is more than a podcast. It is an incredible tool that helps you elevate your brand, establish your thought leadership, and impact your audience on a deeper and more personal level. By showing up as the expert you are, you have the ability to make a difference in people’s lives. How incredible is that? This week, episode 29 of Successful Podcasting Unlocked answers the question: How can I use my podcast to become a thought leader in my industry?

Have your own podcast questions? Head to SuccessfulPodcastingUnlocked.com to share them with us.

In this episode, I share:

• Use the SMART acronym (specific, measurable, achievable, relevant, and time-bound) to create goals for establishing yourself as a thought leader.
• Impactful goals might include increasing social media mentions and shares, guesting on other people’s podcasts, and growing your email subscribers.
• Actionable strategies you can use to achieve your thought leadership goals and increase your impact.

To learn more & sign up for the Podcast Growth Intensive, go to galatimedia.com/intensive

Be sure to tune in to all the episodes to receive tons of practical tips, tricks, and advice as I answer all your podcasting questions. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

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Ep 28: Proven Podcast Strategies for Increasing Sales and Revenue

If you’re tired of constantly showing up on your podcast, talking about your products and services, and still not seeing any sales, you are not alone. While most podcasters don’t make any sales from their podcasts or struggle to generate leads with their show, it’s not an impossible task. This week, episode 28 of Successful Podcasting Unlocked answers the question: What are the proven strategies to increase sales through podcasting?

Have your own podcast questions? Head to SuccessfulPodcastingUnlocked.com to share them with us.

In this episode, I share:

• Talk about your products and services consistently, mentioning them in every relevant episode.
• Create SMART (specific, measurable, achievable, relevant, and time-bound) goals.
• Examples of SMART goals that are aimed toward converting listeners into leads.
• Strategic and actionable ways to increase conversions with your podcast.

To learn more & sign up for the Podcast Growth Intensive, go to galatimedia.com/intensive

Be sure to tune in to all the episodes to receive tons of practical tips, tricks, and advice as I answer all your podcasting questions. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

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One of the biggest challenges podcasters face is turning their passive listeners into engaged followers. That is because the nature of podcasting allows listeners to “lurk in the shadows” so to speak, and get their value by listening without ever needing to engage with your content. So how do we change that? This week, episode 27 of Successful Podcasting Unlocked answers the question: How can I move my listeners to other platforms?

Have your own podcast questions? Head to SuccessfulPodcastingUnlocked.com to share them with us.

In this episode, I share:

• Understand WHY you want your listeners to move and WHERE you want them to move to.
• Clearly explain the value listeners will get elsewhere to encourage them to engage with you on other platforms.
• Give clear directions for your one call-to-action that moves listeners from passive listening to active engagement.

Be sure to tune in to all the episodes to receive tons of practical tips, tricks, and advice as I answer all your podcasting questions. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

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While hitting podcasting charts can feel good, it is not the end all be all way to have a successful podcast. Especially as a business owner, the success of your show goes so much deeper than the amount of downloads you receive. This week, episode 26 of Successful Podcasting Unlocked answers the question: Are podcast charts important?

Have your own podcast questions? Head to SuccessfulPodcastingUnlocked.com to share them with us.

In this episode, I share:

• Hitting podcast charts does not guarantee financial success or credibility in your industry.
• In addition to Apple Podcast and Spotify charts, you should be looking at Chartable and Good Pods charts.
• It is important to have clear goals and strategies beyond podcast chart rankings, focusing on things like conversion, impact, growth and engagement.
• The value of a podcast lies in high-quality and consistent content that brings the host closer to their goals.

Be sure to tune in to all the episodes to receive tons of practical tips, tricks, and advice as I answer all your podcasting questions. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

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Podcasting by yourself is difficult but if you want to grow your thought leadership and show up as an expert in your industry, solo episodes are imperative. This week, episode 25 of Successful Podcasting Unlocked answers the question: Do I have to do solo episodes?

Have your own podcast questions? Head to SuccessfulPodcastingUnlocked.com to share them with us.

In this episode, I share:

• Solo episodes is important for showing up as a thought leader and sharing your unique perspective and expertise in your industry.
• They can help you build trust with your audience and go deeper into the topics you’re covering.
• Integrating solo segments at the beginning or end of an episode, or doing a separate short solo episode are simple ways to ease into recording solo.

Be sure to tune in to all the episodes to receive tons of practical tips, tricks, and advice as I answer all your podcasting questions. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

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You may have heard phrases like, “We can’t all be margaritas and tacos, we can’t make everyone happy” or “If you’re speaking to everyone, you’re speaking to no one”. Niching down your podcast ensures that you’re truly focusing on your ideal audience, giving them valuable content that is specific to their needs. This week, episode 24 of Successful Podcasting Unlocked answers the question: Should I niche my podcast down?

Have your own podcast questions? Head to SuccessfulPodcastingUnlocked.com to share them with us.

In this episode, I share:

• Niching down your podcast allows you to attract the right listeners and serve them effectively.
• A smaller, more engaged audience is more valuable to your business than a larger audience that doesn’t convert.
• When you’re speaking directly to your audience, you can find content ideas through working with clients, sharing personal stories, and exploring different perspectives.
• If you feel like you’ve covered all the topics your audience is looking for, you can consider creating a limited series with a defined end date.

Be sure to tune in to all the episodes to receive tons of practical tips, tricks, and advice as I answer all your podcasting questions. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

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When it comes to understanding your podcast statistics, it’s important that you’re looking in the right places so you can make better, more informed decisions for your show. This week, episode 23 of Successful Podcasting Unlocked answers the question: How do I know if my podcast is actually performing?

Have your own podcast questions? Head to SuccessfulPodcastingUnlocked.com to share them with us.

In this episode, I share:

• Start with your hosting platform to find information about overall and episode-specific downloads.
• Check stats for your top listening apps to learn more about your listeners’ demographics and consumption rate.
• Regularly analyzing your podcast stats helps you make better decisions and adjust your marketing strategy as necessary.

Be sure to tune in to all the episodes to receive tons of practical tips, tricks, and advice as I answer all your podcasting questions. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

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Ep 12: Find Your Podcast Frequency: Choose Consistency Based on Capacity

Ep 22: Podcast Distribution: Get Your Podcast on Apple Podcasts, Spotify, and More

While Apple Podcasts and Spotify are two of the most popular podcast listening platforms in the United States, they are not the only ones you should be focused on. As a podcast host, and especially as a business owner, you should have your podcast available on all listening platforms so your ideal listener can find you regardless of where they like to listen. This week, episode 22 of Successful Podcasting Unlocked answers the question: Where should my podcast be available?

Have your own podcast questions? Head to SuccessfulPodcastingUnlocked.com to share them with us.

In this episode, I share:

• Distributing your podcast to multiple platforms allows you to reach a wider audience across the world.
• Hosting platforms like Buzzsprout make it easy to submit your podcast to multiple platforms, providing step-by-step instructions on how to do so.
• Being available on all listening platforms prevents you from ostracizing listeners, making it easy for them to find and share your podcast.

Be sure to tune in to all the episodes to receive tons of practical tips, tricks, and advice as I answer all your podcasting questions. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

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Buzzsprout*

*Affiliate Link